5 Ways to Get Back on Track with
Sales and Marketing Alignment
IF YOUR SALES AND
MARKETING TEAMS
LOOK LIKE THIS…
YOU MAY WANT TO
CONSIDER
aligning your sales and marketing strategy.
BUT HOW?
HERE ARE 5 WAYS
to get back on track with sales and marketing
alignment.
DEVELOP BUYER
PERSONAS
• Get your sales and marketing team to
develop buyer personas together…and agree
on them.
• This is...
CREATE A CONTENT
STRATEGY
• Map out a content strategy.
• Develop content that helps your buyer
move from one step to the ...
DEVELOP A FEATUREBENEFIT TOOL
• Analyze your product/service offering to
create a table of features, advantages, and
benef...
SOMETHING LIKE THIS
Private/Public Schools

Feature

Benefit

Advantage

After School
Activities

Facilitate outside
learn...
TRAIN YOUR SALES TEAM
• Practice, Practice, Practice your sales pitch.
• Different phases in the purchase cycle
• Differen...
EVALUATE
• Evaluate your efforts
• Are you targeting the right people?
• Does your content appeal to your target
audience?...
GET YOUR SALES AND
MARKETING TEAM ON
TRACK
We want them to look more like this…
WELL MAYBE NOT THAT
HAPPY
encourage conversation

AdashmoreCreative.com

info@AdashmoreCreative.com
410-252-7879
Sales and Marketing Alignment
Sales and Marketing Alignment
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Sales and Marketing Alignment

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Sales and Marketing Alignment

  1. 1. 5 Ways to Get Back on Track with Sales and Marketing Alignment
  2. 2. IF YOUR SALES AND MARKETING TEAMS LOOK LIKE THIS…
  3. 3. YOU MAY WANT TO CONSIDER aligning your sales and marketing strategy.
  4. 4. BUT HOW?
  5. 5. HERE ARE 5 WAYS to get back on track with sales and marketing alignment.
  6. 6. DEVELOP BUYER PERSONAS • Get your sales and marketing team to develop buyer personas together…and agree on them. • This is essential! Define your target audience and get to know them. • Who is your buyer? Marketing Director? CEO? Financial advisor? • How does your target buyer make decisions?
  7. 7. CREATE A CONTENT STRATEGY • Map out a content strategy. • Develop content that helps your buyer move from one step to the next (purchase cycle). • Promote content on specific outlets your target audience actually uses. • Use language your target audience can connect with.
  8. 8. DEVELOP A FEATUREBENEFIT TOOL • Analyze your product/service offering to create a table of features, advantages, and benefits. • This should help you pinpoint the value of your product/service. • You’re not just selling a “black dress,” you’re selling “a perfect date.”
  9. 9. SOMETHING LIKE THIS Private/Public Schools Feature Benefit Advantage After School Activities Facilitate outside learning Students can discover their true passion Laptops Facilitate learning objectives through technology Students will be prepared for the work force
  10. 10. TRAIN YOUR SALES TEAM • Practice, Practice, Practice your sales pitch. • Different phases in the purchase cycle • Different buyer personas • Sales people are eager to have great content at their disposal. Marketers: give it to them! • Show them how to use it • Why they need it • What content to use
  11. 11. EVALUATE • Evaluate your efforts • Are you targeting the right people? • Does your content appeal to your target audience? What writing style are you using? • What outlets are working? • Is your sales team expressing value to your audience?
  12. 12. GET YOUR SALES AND MARKETING TEAM ON TRACK We want them to look more like this…
  13. 13. WELL MAYBE NOT THAT HAPPY
  14. 14. encourage conversation AdashmoreCreative.com info@AdashmoreCreative.com 410-252-7879
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