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Retailers: Get Social During the
Holidays
WHY SOCIAL?
First, let’s look at a few statistics.
97% OF SHOPPERS
say they’re likely to turn to social media for advice
before making a holiday purchase.

Social Media Toda...
66% OF BLACK FRIDAY
PURCHASES
last year were the result of a social media
interaction.

Marketing Profs
MOBILE IS EXPECTED TO
HAVE AN IMPACT ON 87%
of all holiday purchases.

Marketing Profs
DID YOUR JAW JUST DROP?
HERE ARE A FEW WAYS
you can integrate social – and mobile – into your
holiday marketing campaign.

Marketing Profs
MAKE IT EASY
• Use a wish list to keep your customers
organized.
• This encourages customers to share
products – and what ...
‘TIS THE SEASON FOR
GIVING
• Team up with a charity.
• Cut through the mounds of coupons and
emails by allowing customers ...
SPREAD THE WORD
• Make your content easy to share.
• Avoid too many links/clicks.
• Make sure your promotions/offers are
e...
THE HOLIDAYS ARE ABOUT
GIVING…
SO DON’T BE A SCROOGE
GET SOCIAL!
encourage conversation

AdashmoreCreative.com

info@AdashmoreCreative.com
410-252-7879
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Retailers: Get Social During the Holidays

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Transcript of "Retailers: Get Social During the Holidays"

  1. 1. Retailers: Get Social During the Holidays
  2. 2. WHY SOCIAL? First, let’s look at a few statistics.
  3. 3. 97% OF SHOPPERS say they’re likely to turn to social media for advice before making a holiday purchase. Social Media Today
  4. 4. 66% OF BLACK FRIDAY PURCHASES last year were the result of a social media interaction. Marketing Profs
  5. 5. MOBILE IS EXPECTED TO HAVE AN IMPACT ON 87% of all holiday purchases. Marketing Profs
  6. 6. DID YOUR JAW JUST DROP?
  7. 7. HERE ARE A FEW WAYS you can integrate social – and mobile – into your holiday marketing campaign. Marketing Profs
  8. 8. MAKE IT EASY • Use a wish list to keep your customers organized. • This encourages customers to share products – and what they really want – with their friends. • Use location-based coupons during the most important phase of the purchase cycle: in the store.
  9. 9. ‘TIS THE SEASON FOR GIVING • Team up with a charity. • Cut through the mounds of coupons and emails by allowing customers to give back. They feel good = You feel good • Pick a charity that fits with your company culture to help raise awareness for the cause, and for your company.
  10. 10. SPREAD THE WORD • Make your content easy to share. • Avoid too many links/clicks. • Make sure your promotions/offers are easy to read on mobile devices. • Create personal content that people want to share with their friends. • Personalized cards, photos, GIFs, etc
  11. 11. THE HOLIDAYS ARE ABOUT GIVING…
  12. 12. SO DON’T BE A SCROOGE
  13. 13. GET SOCIAL!
  14. 14. encourage conversation AdashmoreCreative.com info@AdashmoreCreative.com 410-252-7879
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