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Two Brains, One Head: Analysis and Intuition in Design Practice | Maria Cordell | UX Week 2012
 

Two Brains, One Head: Analysis and Intuition in Design Practice | Maria Cordell | UX Week 2012

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Often connected to the unexplained or mysterious, intuition gets a bad rap. Yet intuition is at the heart of creativity, and significant advances in our understanding of the physical world are borne ...

Often connected to the unexplained or mysterious, intuition gets a bad rap. Yet intuition is at the heart of creativity, and significant advances in our understanding of the physical world are borne of intuitive leaps. While some hail its power, others advocate that what’s needed is more analysis — not intuition! What does this mean for us? What is intuition and why is it so divisive? And does it have a role in design?

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