Five Great Experiences
to Nurture

There is nothing we love
more than creating new
exciting experiences.
In this Slideshare presentation, we've
identified five experiences from everyday
life that we believe should be nurtured
into existence.
Good experiences can solve many
problems, from essential issues like energy
efficiency to the more nuanced complexities
of health care. The common thread running
though each of these five ideas is that by
addressing these challenges from the
perspective of the user, we can find new
approaches and unique requirements that
hide from the typical business purview.

Improving
Personal
Energy
Consumption
Photo credit: http://www.flickr.com/photos/mookies/2459484455

whatʼs happening
People say they want to be green, but for most of us
it takes other motivations.
In the current economy, people are much more
motivated to reduce their personal energy usage. The
trouble is that when you get that big electricity bill, you
can't see where the most usage and waste might be.
Photo credit: http://www.flickr.com/photos/mookies/2459484455

what could happen
The good news is that there are a variety of ways we
can help people to find and feel the value in good
energy behaviors.
The challenge is to design services that are drop-
dead easy, careful planned, and motivational from
start to finish.
Photo credit: http://www.flickr.com/photos/mookies/2459484455

Why are Nursing Homes
Undesirable Places to Visit?
Photo credit: http://flickr.com/photos/neovain/1365084318

whatʼs happening
What are some experiences weʼd rather avoid?
And when does doing so hurt more than ourselves?
When is the last time you heard someone say how they
love visiting the nursing home? Nursing homes, hospital
wards, homeless shelters, funeral homes, prisons:
Though the residents may long for company, no one
wants to visit.
Photo credit: http://flickr.com/photos/neovain/1365084318

what could happen
Could experience design transform these “institutions”
into inviting places that keep us coming back? Perhaps
a hospital could be designed with tasteful furniture, a
funeral home could be designed to celebrate life, and a
nursing home could be a place that children can't wait to
visit again.
The experiences weʼd prefer to forget are the
experiences most ripe for re-imagining.
Photo credit: http://flickr.com/photos/neovain/1365084318

It's Easy to Buy a Car Online.
Why is it so Hard to Own One?
Photo gredit: http://flickr.com/photos/ambriola/3262497028/

whatʼs happening
Shopping for cars online is awesome. It's amazing
to see the cool sites and features auto
manufacturers put out in an effort to get you to
learn and buy.
Once you have the car, It's pretty grim. Say hello to
terrible dealership websites, and hunting and gathering
information.
Photo gredit: http://flickr.com/photos/ambriola/3262497028/

what could happen
How about getting the car owner registered for regular
service reminders when we purchase? Instead of
showing next year's models, how about telling me how
to care for the car I just bought?
Electronic car records should be relatively easy to
accomplish. Service centers have this information
in their systems after all.
Photo gredit: http://flickr.com/photos/ambriola/3262497028/

Why are
parking
garages
designed
only for
cars?
Photo credit: http://flickr.com/photos/virgilpix/274163010/

whatʼs happening
In the years that people have been building parking
lots and structures, we seem to have perfected the
art of painting lines marking the location for our
cars.
What is often ignored are the needs of people once they
leave the shelter of their steel cages. Remember that a
person's destination is rarely the garage itself.
Photo credit: http://flickr.com/photos/virgilpix/274163010/

what could happen
Let's develop walkways for individuals and families to
get to the elevator safely. There are some quick wins
like improving the design of the signage or using painted
lines to mark out walkways.
Letʼs think about how humans need to use these
spaces.
Photo credit: http://flickr.com/photos/virgilpix/274163010/

In Sickness
and In Health
Photo credit: http://www.flickr.com/photos/amywiddowson/1226873469/

whatʼs happening
Healthcare is big business.
But for consumers, the experience of seeking health
information and services is often a bumpy and confusing
ride.
Photo credit: http://www.flickr.com/photos/amywiddowson/1226873469/

what could happen
How about more community-sourced conversations,
better portability of medical records, and location-based
tools that provide honest perspectives on how to access
care.
The challenge is to build tools to connect and
decode scientific terminology into \"real language\"
for real people.
Photo credit: http://www.flickr.com/photos/amywiddowson/1226873469/

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full stories
www.adaptivepath.com/blog/