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Cars, Castles, and Spas | Rob Maigret | UX Week 2012

by on Sep 06, 2012

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A long awaited user experience. ...

A long awaited user experience.

From the time he was in his teens, Rob had heard about the lucky few who traveled to Germany to pick up their brand new Porsche automobiles at the factory and take them for an extended drive on the autobahn at great speeds. On the journey, they enjoyed beautiful scenery and Euro-luxury before having their cars shipped to the states for a much more prosaic driving experience. This year, he finally decided to check it out for himself. Maybe someday you will, too. Maybe you won’t. But either way, in terms of UX, this might be is as serious as it gets for fully experiencing a brand at its core.

And hearing about it can be….well….. almost as fun.

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