Adaptive Media - Demistify the metrics (Vadász Lívia)
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Adaptive Media - Demistify the metrics (Vadász Lívia)

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Vadász Lívia prezentációja a Microsoft Advertising Workshop 2010-en.

Vadász Lívia prezentációja a Microsoft Advertising Workshop 2010-en.

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Adaptive Media - Demistify the metrics (Vadász Lívia) Presentation Transcript

  • 1. demystify the metrics Livia Vadasz Marketing Manager April 2010 © 2008 Eyeblaster. All rights reserved
  • 2. leech © 2008 Eyeblaster. All rights reserved
  • 3. © 2008 Eyeblaster. All rights reserved
  • 4. © 2008 Eyeblaster. All rights reserved
  • 5. © 2008 Eyeblaster. All rights reserved
  • 6. panic! © 2008 Eyeblaster. All rights reserved
  • 7. 356060 © 2008 Eyeblaster. All rights reserved
  • 8. © 2008 Eyeblaster. All rights reserved
  • 9. registered trappers sites blogs1mburst CTR = + visits © 2008 Eyeblaster. All rights reserved
  • 10. collaboration © 2008 Eyeblaster. All rights reserved
  • 11. the
  • 12. CPM = 2 are wrong audience 1 clicked by accident 1 doesn’t wait for load 5 in every 1,000 CPC !! = 1 in every 1,000 © 2008 Eyeblaster. All rights reserved
  • 13. bridging the silos © 2008 Eyeblaster. All rights reserved 30%
  • 14. Difficulty: changing the train of thought © 2009 Eyeblaster. All rights reserved
  • 15. 70KMPH © 2008 Eyeblaster. All rights reserved
  • 16. 35FPS © 2008 Eyeblaster. All rights reserved
  • 17. 2.7KMPH © 2008 Eyeblaster. All rights reserved
  • 18. playful interaction Teachers / kids © 2008 Eyeblaster. All rights reserved
  • 19. making sense © 2008 Eyeblaster. All rights reserved
  • 20. You remember: 30% what you see 50% what you see & hear 70-90% what you see, hear & touch © 2008 Eyeblaster. All rights reserved
  • 21. Adapting the Storyline © 2008 Eyeblaster. All rights reserved
  • 22. MSN HP Sidekick 2 minutes dwell video rate fully played time © 2008 Eyeblaster. All rights reserved
  • 23. dwell rate percentage of impressions engaged with by the user © 2008 Eyeblaster. All rights reserved
  • 24. Global Research of all ads engaged with Eyeblaster Dwell Research © 2008 Eyeblaster. All rights reserved
  • 25. Dwell Rate versus CTR © 2008 Eyeblaster. All rights reserved
  • 26. dwell time is the average number of seconds a user engaged with an ad © 2008 Eyeblaster. All rights reserved
  • 27. Hewlett Packard: 2008 “Amazing execution. Clear calls to action and love the 3D effects. Have not seen an ad unit like this before. Hats off Eyeblaster and kudos to Goodby,. Is there anything you can not do?” Digital Design Professional © 2008 Eyeblaster. All rights reserved
  • 28. consumers show consistently that they are willing to take time to explore brands © 2008 Eyeblaster. All rights reserved
  • 29. size does matter? © 2008 Eyeblaster. All rights reserved
  • 30. Double the value? © 2009 Eyeblaster. All rights reserved
  • 31. Sony Make Believe © 2008 Eyeblaster. All rights reserved
  • 32. Take two © 2009 Eyeblaster. All rights reserved
  • 33. Measuring the difference ` ` ` © 2009 Eyeblaster. All rights reserved
  • 34. Another little secret… ` © 2009 Eyeblaster. All rights reserved
  • 35. standard ads need a little helping hand © 2008 Eyeblaster. All rights reserved
  • 36. Location! © 2008 Eyeblaster. All rights reserved
  • 37. Avatar DVD Release branding the user environment © 2008 Eyeblaster. All rights reserved
  • 38. Nike Football © 2008 Eyeblaster. All rights reserved
  • 39. data shows consumers engage with desktop adverts for longer © 2008 Eyeblaster. All rights reserved
  • 40. 35% communicate eMail Instant Messenger © 2008 Eyeblaster. All rights reserved
  • 41. grass roots infiltration word-of-mouth is the most powerful form of advertising © 2008 Eyeblaster. All rights reserved
  • 42. Adapting the process On-site view through Regular banner flow (Rich or Standard) Viewing the ad see content = mass audience interact = deep connection Clicking on the advert Arrival at the web page buzz Start exploring creates Trailer eMail Social Sites View © 2008 Eyeblaster. All rights reserved
  • 43. Twitter • Twitter activity for VW rose from 5 to 700 per day • Total Facebook VW Fans – 260,000 • Total YouTube video views – 87,000 © 2008 Eyeblaster. All rights reserved
  • 44. Vodafone 360 © 2008 Eyeblaster. All rights reserved
  • 45. understanding is the key © 2008 Eyeblaster. All rights reserved
  • 46. not all who see Brand not immediate Response as post-view touch not all who touch Response in situation Response as search © 2008 Eyeblaster. All rights reserved click
  • 47. Thank you Do you have any questions? We’d love to hear your thoughts... © 2009 Eyeblaster. All rights reserved
  • 48. More Information mediamind.eyeblaster.com email: livia.vadasz@eyeblaster.com © 2009 Eyeblaster. All rights reserved