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Adap.tv Streaming Media West 2013 Keynote

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Dan Ackerman, SVP of programmatic TV, urges the video industry to adapt or share the same fate of others who were resistant to change.

Dan Ackerman, SVP of programmatic TV, urges the video industry to adapt or share the same fate of others who were resistant to change.

Published in: Technology, Business

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Transcript

  • 1. Welcome.
  • 2. Data and technology are common denominators Of all digital revolutions.
  • 3. The Digital Revolution
  • 4. The Digital Revolution
  • 5. The Digital Revolution
  • 6. The Digital Revolution
  • 7. The Digital Revolution
  • 8. The Digital Revolution TV The last frontier.
  • 9. Birth of automation.
  • 10. R.I.P. – Those who fought change.
  • 11. Adapt or die.
  • 12. • Online video viewing 32% • Mobile video viewing 26% • Time-shifted TV viewing 14%
  • 13. Agencies Retool for Automated Ad Buying - Adweek
  • 14. Magna Global Project Big Increases in Programmatic Sales - All Access
  • 15. Automated Ad Buying Surges Online - The Wall Street Journal
  • 16. NYT Opens for Programmatic Business – Adexchanger, May 28, 2013
  • 17. ESPN Joins Programmatic Consortium – Media Post, September 23, 2013
  • 18. Turner embraces Programmatic – Adweek, October 23, 2013
  • 19. Adapt or Die: Holdout Publishers Embrace Programmatic - Digiday, September 30, 2013
  • 20. Embrace: - Tech - Data - Automation
  • 21. What are you going to do?
  • 22. Thank you. Dan Ackerman dackerman@adap.tv www.adap.tv