Welcome.
Data and technology are common denominators

Of all digital revolutions.
The Digital Revolution
The Digital Revolution
The Digital Revolution
The Digital Revolution
The Digital Revolution
The Digital Revolution

TV
The last frontier.
Birth of automation.
R.I.P. – Those who fought change.
Adapt or die.
• Online video viewing

32%
• Mobile video viewing

26%
• Time-shifted TV viewing

14%
Agencies Retool
for Automated
Ad Buying
- Adweek
Magna Global Project
Big Increases in
Programmatic Sales
- All Access
Automated Ad
Buying Surges Online
- The Wall Street Journal
NYT Opens for
Programmatic
Business
– Adexchanger, May 28, 2013
ESPN Joins
Programmatic
Consortium
– Media Post, September 23, 2013
Turner embraces
Programmatic
– Adweek, October 23, 2013
Adapt or Die:
Holdout Publishers
Embrace
Programmatic
- Digiday, September 30, 2013
Embrace:
- Tech
- Data
- Automation
What are you
going to do?
Thank you.
Dan Ackerman
dackerman@adap.tv
www.adap.tv
Upcoming SlideShare
Loading in...5
×

Adap.tv Streaming Media West 2013 Keynote

1,863

Published on

Dan Ackerman, SVP of programmatic TV, urges the video industry to adapt or share the same fate of others who were resistant to change.

Published in: Technology, Business
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,863
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
11
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Adap.tv Streaming Media West 2013 Keynote

  1. 1. Welcome.
  2. 2. Data and technology are common denominators Of all digital revolutions.
  3. 3. The Digital Revolution
  4. 4. The Digital Revolution
  5. 5. The Digital Revolution
  6. 6. The Digital Revolution
  7. 7. The Digital Revolution
  8. 8. The Digital Revolution TV The last frontier.
  9. 9. Birth of automation.
  10. 10. R.I.P. – Those who fought change.
  11. 11. Adapt or die.
  12. 12. • Online video viewing 32% • Mobile video viewing 26% • Time-shifted TV viewing 14%
  13. 13. Agencies Retool for Automated Ad Buying - Adweek
  14. 14. Magna Global Project Big Increases in Programmatic Sales - All Access
  15. 15. Automated Ad Buying Surges Online - The Wall Street Journal
  16. 16. NYT Opens for Programmatic Business – Adexchanger, May 28, 2013
  17. 17. ESPN Joins Programmatic Consortium – Media Post, September 23, 2013
  18. 18. Turner embraces Programmatic – Adweek, October 23, 2013
  19. 19. Adapt or Die: Holdout Publishers Embrace Programmatic - Digiday, September 30, 2013
  20. 20. Embrace: - Tech - Data - Automation
  21. 21. What are you going to do?
  22. 22. Thank you. Dan Ackerman dackerman@adap.tv www.adap.tv
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×