Your SlideShare is downloading. ×
Ideas & Innovation: Simple Premise - Small Starts
Upcoming SlideShare
Loading in...5
×

Thanks for flagging this SlideShare!

Oops! An error has occurred.

×

Saving this for later?

Get the SlideShare app to save on your phone or tablet. Read anywhere, anytime - even offline.

Text the download link to your phone

Standard text messaging rates apply

Ideas & Innovation: Simple Premise - Small Starts

2,831
views

Published on

Ideas & Innovation: Simple Premise - Small Starts Innovation is a word that is commonly used and seldom defined. …

Ideas & Innovation: Simple Premise - Small Starts Innovation is a word that is commonly used and seldom defined.

Ideas occur all the time but do they all deserve the time and effort necessary to realize them?

There is a startlingly simple definition for innovation because innovation, by itself, is simple. It’s also a form of the creative process and can’t be obtained on demand. But when you do come upon something innovative, the real work begins: You have to examine and justify a new idea. You have to convince others that your idea is worthwhile.

Adam Polansky will give you that simple definition and show you how to gauge the merit of an idea along with a short case study about a grass-roots idea that didn’t turn out as planned – it turned out better! He’ll also show you how to frame the discussions you’ll need to have in order to get your ideas off the ground and suggest some other avenues available to move from concept to concrete.


0 Comments
4 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
2,831
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
43
Comments
0
Likes
4
Embeds 0
No embeds

Report content
Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
No notes for slide
  • Okay. Now what. Now I know I have a really good idea. What next?
  • Okay. Now what. Now I know I have a really good idea. What next?
  • Okay. Now what. Now I know I have a really good idea. What next?
  • Transcript

    • 1. Ideas
      &
      nnovation
      Simple Premise – Small Starts
      Adam Polansky
      UX Director, IA & Usability
      Travelocity
      @adamtheia
      Tweet: #ideasandstuff
    • 2. Ideas &Innovation
      How do you define innovation?
    • 3. Academic Definition
      Innovation =
      New Combinations
    • 4. New combinations
      MMM…
      Pizza scented hand lotion!
      aren’t always good combinations
    • 5. Eureka Moment
      Epiphany
      Stroke of Genius
      Light Bulb
      Flash
    • 6. Not so much
    • 7. Slow Hunch
    • 8. Allow hunches to meet
      Connecting
      vs. Protecting
    • 9. Liquid Networks…
      …Like the Human Mind
    • 10. Ideas &Innovation
      What do you do when hunches meet?
    • 11. Good combinations have the right mix
      Value
      Effort
    • 12. Business
      Value
      Users
      Technology
    • 13. Money
      Time
      Effort
    • 14. high
      Value
      Effort
      low
      high
    • 15. Ideas &Innovation
      Okay, so…
    • 16. Where do we go
      with our ideas?
    • 17. Channels you may have…
      Existing bug or enhancement tools
      Organize “Hack days” or design contests
      Networking – Get to know the people with the keys
    • 18. Once upon a time…
      Harnessing the power of neurotic obsession
      * CE – Customer Experience
    • 19. Pain=Big revenue hits due to poor CE
      Direct cause/effect hard to identify quickly
      So…CE fixes take a back seat to enhancements that can more easily be tracked
    • 20. A list of small enhancements based on the following criteria:
      Small bug-level fixes.
      No projects
      Majority of the burden on CE.
      No big development efforts
      Clear solutions.
      No unqualified proposals
      Help me!
    • 21. The Pitch
      Death by 1000 cuts
      No current projects suffer
      We’ll do this simply because you’ll let us
    • 22. Ideas &Innovation
      So…what happened?
      not what we thought
    • 23. Re-cap
      Let hunches meet
      Capture the ideas
      Assess the value
      Assess the effort
      Choose the right channel
      Stick with it
    • 24. Q
      A
      &
      Thank you
      @adamtheia
      Tweet: #ideasandstuff