Brown Dirt UX lavacon_2011

BROWN DIRT USER EXPERIENCE INNOVATION AT THE GROUND LEVELBROWNATDIRT USER EXPERIENCEADAM POLANSKYINNOVATION THE GROUND LEVEL Twitter: @AdamtheIA #browndirt

WHO WHAT? WHERE? Information Architect Travelocity AM I? Designer Kvetcher Author Bacon Lover Rare Medium American Express Royal Bank of Canada Texas Instruments Lecturer Radio City Entertainment Dad Microsoft Speaker Corporate Express Cook Intel Military Veteran Akamai Artist General MillsBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

BROWN DIRT?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

BLUE SKYBROWN DIRTBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

HOW CAN I POSITION MYSELF TO DO MY BEST WORK?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

SIMPLE ACTIONABLE PRACTICAL QUICK RESULTSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

INNOVATIONBlah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah BLAH Blah Blah Blah Blah Blah Blah BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL

DEFINED: NEW COMBINATIONS NEUTRAL: NEITHER GOOD NOR BADBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

YOU HAVE TO SELL IT!BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

YOU HAVE TOQUALIFY HIGHYOUR IDEA VALUE LOW HIGH EFFORTBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

$ ISYOUR VALUE Q TO OF SPONSOR?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

TYPICALLY INDIVIDUAL VALUE = AVOIDANCE OFBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

YOU HAVE TO BE A TRUSTED ADVISORBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

HOW TRUSTED ARE YOU?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

THERE WAS THIS TIME ONCE WHEN…BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

NEW BOSS SHE DIDN’T TRUST ME I DIDN’T TRUST HERBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

NEW CLIENTINTERNATIONALLY KNOWN ENTERTAINMENTBRAND FAMOUS FOR A PARTICULAR VENUEIN A LARGE METROPOLITAN CITYAND HOME TO ARGUABLYTHE WORLD’S MOST FAMOUSCHORUS LINEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

BIZ GOAL SELL TICKETSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

MKTG GOAL BRAND DIFFERENT FROM VENUEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

CONSTRAINTSFIXED BUDGETSEASONAL URGENCYBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

FLEXABILITY COST 2 BIZ $ TIME 1 TECH QUALITY 3 UX QBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

QUALIFICATIONBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

LIST & SCORECONTENT, FEATURES & FUNCTIONS MULTIPLY BIASED SCORES BY SORT WEIGHTED TOTAL VALUES WEIGHTED VALUES x2 x3 x1 Q $ 29 15 26 21 BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL

EFFORT CAN BE MAPPED TO COST OR TIMEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

SCOPE & HORSE-TRADING COMPLETE SOLUTION NATURAL CUT-OFF ALTERNATIVES LATER PHASE DISCARDSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

THE INNOVATIONRELATIONSHIP BETWEENPROJECT CONSTRAINTS& PROJECT STAKEHOLDERSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

THE VALUEPUBLICALLY IDENTIFYINGWHERE THE PAIN LIESBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

THE TRUSTACKNOWLEDGING BIAS& IT’S AFFECT ON SCOPEELIMINATING PAINBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

WHATDID YOULEARN?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

INNOVATIONBY ITSELF, IS JUST A STARTYOU HAVE TOQUALIFY ITBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

VALUEIS SUBJECTIVEAND OFTEN A REACTIONTO PAINBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

TRUSTTRUSTED ADVISORSMAKE PAIN GOAWAYBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

THANK YOU @adamtheia adam.polansky@travelocity.com ARTICLE: Faceted Feature Analysis www.boxesandarrows.comBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL

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Brown Dirt UX lavacon_2011

by Adam Polansky

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