0
BROWN DIRT USER EXPERIENCE   INNOVATION AT THE GROUND LEVELBROWNATDIRT USER EXPERIENCEADAM POLANSKYINNOVATION THE GROUND L...
WHO                           WHAT? WHERE?                              Information Architect    Travelocity  AM I?       ...
BROWN DIRT?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
BLUE SKYBROWN DIRTBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
HOW       CAN I POSITION       MYSELF TO DO       MY BEST WORK?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
SIMPLE                              ACTIONABLE                              PRACTICAL                              QUICK R...
INNOVATIONBlah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah BLAH Blah Blah Blah Blah Blah Blah BROWNATDIRT ...
DEFINED: NEW COMBINATIONS NEUTRAL: NEITHER GOOD NOR BADBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
YOU HAVE TO   SELL IT!BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
YOU HAVE TOQUALIFY                               HIGHYOUR IDEA                              VALUE                         ...
$  ISYOUR VALUE Q  TO     OF SPONSOR?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
TYPICALLY        INDIVIDUAL VALUE         = AVOIDANCE OFBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
YOU HAVE TO BE A        TRUSTED        ADVISORBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
HOW TRUSTED         ARE YOU?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
THERE WAS THIS TIME ONCE WHEN…BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
NEW BOSS                SHE DIDN’T TRUST ME                I DIDN’T TRUST HERBROWNATDIRT USER EXPERIENCEINNOVATION THE GRO...
NEW CLIENTINTERNATIONALLY KNOWN ENTERTAINMENTBRAND FAMOUS FOR A PARTICULAR VENUEIN A LARGE METROPOLITAN CITYAND HOME TO AR...
BIZ GOAL            SELL TICKETSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
MKTG GOAL          BRAND DIFFERENT          FROM VENUEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
CONSTRAINTSFIXED BUDGETSEASONAL URGENCYBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
FLEXABILITY      COST                    2     BIZ                                      $      TIME 1                     ...
QUALIFICATIONBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
LIST & SCORECONTENT, FEATURES & FUNCTIONS                                MULTIPLY                                BIASED SC...
EFFORT                              CAN BE MAPPED TO COST OR TIMEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
SCOPE & HORSE-TRADING                                 COMPLETE                                 SOLUTION                   ...
THE INNOVATIONRELATIONSHIP BETWEENPROJECT CONSTRAINTS& PROJECT STAKEHOLDERSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUN...
THE VALUEPUBLICALLY IDENTIFYINGWHERE THE PAIN LIESBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
THE TRUSTACKNOWLEDGING BIAS& IT’S AFFECT ON SCOPEELIMINATING PAINBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
WHATDID YOULEARN?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
INNOVATIONBY ITSELF, IS JUST A STARTYOU HAVE TOQUALIFY ITBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
VALUEIS SUBJECTIVEAND OFTEN A REACTIONTO PAINBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
TRUSTTRUSTED ADVISORSMAKE PAIN GOAWAYBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
THANK YOU                          @adamtheia                 adam.polansky@travelocity.com                 ARTICLE: Facet...
BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
Upcoming SlideShare
Loading in...5
×

Brown Dirt UX lavacon_2011

20,153

Published on

Afternoon keynote by Adam Polansky, UX Driector at Travelocity

Published in: Technology, Business
0 Comments
6 Likes
Statistics
Notes
  • Be the first to comment

No Downloads
Views
Total Views
20,153
On Slideshare
0
From Embeds
0
Number of Embeds
1
Actions
Shares
0
Downloads
46
Comments
0
Likes
6
Embeds 0
No embeds

No notes for slide

Transcript of "Brown Dirt UX lavacon_2011"

  1. 1. BROWN DIRT USER EXPERIENCE INNOVATION AT THE GROUND LEVELBROWNATDIRT USER EXPERIENCEADAM POLANSKYINNOVATION THE GROUND LEVEL Twitter: @AdamtheIA #browndirt
  2. 2. WHO WHAT? WHERE? Information Architect Travelocity AM I? Designer Kvetcher Author Bacon Lover Rare Medium American Express Royal Bank of Canada Texas Instruments Lecturer Radio City Entertainment Dad Microsoft Speaker Corporate Express Cook Intel Military Veteran Akamai Artist General MillsBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  3. 3. BROWN DIRT?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  4. 4. BLUE SKYBROWN DIRTBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  5. 5. HOW CAN I POSITION MYSELF TO DO MY BEST WORK?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  6. 6. SIMPLE ACTIONABLE PRACTICAL QUICK RESULTSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  7. 7. INNOVATIONBlah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah Blah BLAH Blah Blah Blah Blah Blah Blah BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  8. 8. DEFINED: NEW COMBINATIONS NEUTRAL: NEITHER GOOD NOR BADBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  9. 9. YOU HAVE TO SELL IT!BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  10. 10. YOU HAVE TOQUALIFY HIGHYOUR IDEA VALUE LOW HIGH EFFORTBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  11. 11. $ ISYOUR VALUE Q TO OF SPONSOR?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  12. 12. TYPICALLY INDIVIDUAL VALUE = AVOIDANCE OFBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  13. 13. YOU HAVE TO BE A TRUSTED ADVISORBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  14. 14. HOW TRUSTED ARE YOU?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  15. 15. THERE WAS THIS TIME ONCE WHEN…BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  16. 16. NEW BOSS SHE DIDN’T TRUST ME I DIDN’T TRUST HERBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  17. 17. NEW CLIENTINTERNATIONALLY KNOWN ENTERTAINMENTBRAND FAMOUS FOR A PARTICULAR VENUEIN A LARGE METROPOLITAN CITYAND HOME TO ARGUABLYTHE WORLD’S MOST FAMOUSCHORUS LINEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  18. 18. BIZ GOAL SELL TICKETSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  19. 19. MKTG GOAL BRAND DIFFERENT FROM VENUEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  20. 20. CONSTRAINTSFIXED BUDGETSEASONAL URGENCYBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  21. 21. FLEXABILITY COST 2 BIZ $ TIME 1 TECH QUALITY 3 UX QBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  22. 22. QUALIFICATIONBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  23. 23. LIST & SCORECONTENT, FEATURES & FUNCTIONS MULTIPLY BIASED SCORES BY SORT WEIGHTED TOTAL VALUES WEIGHTED VALUES x2 x3 x1 Q $ 29 15 26 21 BROWNATDIRT USER EXPERIENCE INNOVATION THE GROUND LEVEL
  24. 24. EFFORT CAN BE MAPPED TO COST OR TIMEBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  25. 25. SCOPE & HORSE-TRADING COMPLETE SOLUTION NATURAL CUT-OFF ALTERNATIVES LATER PHASE DISCARDSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  26. 26. THE INNOVATIONRELATIONSHIP BETWEENPROJECT CONSTRAINTS& PROJECT STAKEHOLDERSBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  27. 27. THE VALUEPUBLICALLY IDENTIFYINGWHERE THE PAIN LIESBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  28. 28. THE TRUSTACKNOWLEDGING BIAS& IT’S AFFECT ON SCOPEELIMINATING PAINBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  29. 29. WHATDID YOULEARN?BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  30. 30. INNOVATIONBY ITSELF, IS JUST A STARTYOU HAVE TOQUALIFY ITBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  31. 31. VALUEIS SUBJECTIVEAND OFTEN A REACTIONTO PAINBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  32. 32. TRUSTTRUSTED ADVISORSMAKE PAIN GOAWAYBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  33. 33. THANK YOU @adamtheia adam.polansky@travelocity.com ARTICLE: Faceted Feature Analysis www.boxesandarrows.comBROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  34. 34. BROWNATDIRT USER EXPERIENCEINNOVATION THE GROUND LEVEL
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×