Future Of Journalism, by Adam Westbrook

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A presentation summarizing the decline in traditional journalism, and opportunities for the future.

Published in: News & Politics, Technology

Future Of Journalism, by Adam Westbrook

  1. 1. the future of journalism
  2. 2. about me: reporter & newsreader for Viking FM multimedia journalist Blogger! www.adamwestbrook.co.uk Twitterererer! @AdamWestbrook
  3. 3. The decline of journalism: in numbers Decline of journalism: The average fleet street hack supplies 300% more content than they did in 19 July 2008-January 2009: 4,000 job losses in media; 1,000 of them journalists 54% of content in newspapers is from PR companies 60 local papers have closed in the last few months Source: The Investigations Fund www.investigationsfund.org
  4. 4. The decline of journalism: in its own headlines
  5. 5. why are newspapers, tv and radio struggling? TV satellite, youtube Radio iPods, spotify, podcasts Newspapers the internet loss of classifieds free news content The internet has had a massive impact on loss of advertisers traditional media. For newspapers the real killer hasn't been the loss of advertisers so much as the rise of Craigslist, Gumtree and the free classifieds.
  6. 6. But still, there is a clear shift from paper to online ad spend
  7. 7. Robert G Picard's argument in “Why journalists deserve low pay” in Christian Science Monitor Has journalism lost its value? In the past journalism had three economic values: Journalists were experts in things the public were not Journalists had access to people the public did not Journalists had a monopoly over the distribution of news
  8. 8. Has journalism lost its value? In the past journalism had three economic values: Journalists were experts in things the public were not Journalists had access to people the public did not Journalists had a monopoly over the distribution of news no long have exclusive access to people the public don't...and they definitely do not hav
  9. 9. My point here: journalism is at a crossroads. The way behind us is no longer viable. But the road ahead is uncertain too. We're all clumped in the middle arguing about where to go next.
  10. 10. What will the reporter of the future be like?
  11. 11. What will the reporter of the future be like? Blogger
  12. 12. What will the reporter of the future be like? Blogger Photographer
  13. 13. What will the reporter of the future be like? Blogger Photographer Film maker
  14. 14. What will the reporter of the future be like? Blogger Photographer Film maker Web designer
  15. 15. What will the reporter of the future be like? Blogger Photographer Film maker Independent/freelance Web designer
  16. 16. What will the reporter of the future be like? Blogger Photographer More than a journalist Film maker Independent/freelance Web designer
  17. 17. What will the reporter of the future be like? Blogger Entrepreneur Photographer More than a journalist Film maker Independent/freelance Web designer
  18. 18. Video Journalism Explosion in online video Training newspaper journalists to be video journalists TV stations run like newspapers More journalists More stories Less money! Introducing the Michael Rosenblum model for running TV newsrooms like newspapers.
  19. 19. Video Journalism No cameramen No sound crews No editors No producers No office No rent No PA No managers No senior managers No assistant producers Introducing the Michael Rosenblum model for running TV newsrooms like newspapers.
  20. 20. Hyper-local journalism Perceived demand for ultra local news: what's going on on your street. Run by amateurs, bloggers on free software Success stories: Kings Cross Local Environment Digbeth Is Good And now professional newspapers getting in on the action.
  21. 21. The big question.... How the hell are we supposed to make any money?
  22. 22. We won't.
  23. 23. We won't. (OK, well...we might)
  24. 24. n't profitable; it's subsidised by other Murdoch enterprises. an isn't profitable; it's funded by a trust. sn't profitable.” Emily Bell, The Guardian Source: Paul Bradshaw Online Journalism Blog
  25. 25. The three types of journalism we’ll always pay for Business Sport Showbiz
  26. 26. An example of recent online scoops over traditional media... But TMZ uses old hack tricks (paying for info) and is owned by ...Time Warner!
  27. 27. Letter from a scared journalist Dear Cary, I spent the last four and a half years studying print journalism in college and watching vacantly as the newspaper industry crumbled before my eyes. The decline never bothered me. I always figured I had what it takes to get a job even in an extremely competitive market: Before I ever graduated, I had completed four internships at newspapers, magazines and a Web site, published almost a hundred clips (including longer, high-quality pieces), and left a good impression with everyone I worked with. I knew I wanted to be a journalist, and I knew that I wanted to write for a living. Now, six months after graduating, my parents still pay my cellphone bill and I am working full-time making ice cream. I make a couple hundred bucks here and there freelancing for a magazine I interned at, but otherwise my “freelance” career, as well as my journalism career, is dead in the water. What I see is that my passion for journalism and writing is waning. I am looking into jobs in other fields that pay better. Is it healthier to stick it out working at an ice cream store and desperately try to make it as a writer, or should I pursue a career where financial security is more realistic? Scared Journalist
  28. 28. Letter from a scared journalist Dear Scared Journalist, If you are a true journalist, the world is going to kick your ass. If you are a true journalist, you are supposed to be having a hard time. This is how the world makes writers. It kicks their ass long enough that they start finally telling the truth. We have applied and applied and applied for jobs and gotten nothing, and then things have been dropped at our feet that we were not sure we wanted but which we accepted because there was nothing else available.... And then, with the irony that cloaks us against utter nihilism, we think, if only we were living in more interesting times! And that is the confounding thing about it, isn’t it? That we stand on the nodal point of a great, creaking, crunching change in historical direction, at the beginning of cataclysmic planetary collapse, at the dying of civilization, at the rising of new empires, at our own meltdown, as a million stories bloom out of the earth like wildflowers in the spring and we think, gee, uh, if only there were some good stories to tell. That’s the ultimate irony, no? That in the midst of remarkable and unprecedented change, in the midst of the greatest stories to happen all century, we are paralyzed by some changes in the delivery system. It’s a weird world but it’s interesting and fun. Fuck the little stuff. Don’t worry about your career. Find a story and write about it, and stay off the streets if you’re drunk.

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