When it comes to social media, one of the most common questions asked is: “Who does what?”
Should brand marketers take the lead?
Is it the domain of digital agencies?
Where does advertising fit?
And, how about PR? What role do PR professionals play in the delivery of social media marketing?
We’re firmly of the belief that each discipline has a role to play.
The following presentation outlines where we see PR, our primary background, fitting within the social media machine.