0
13 killer social
media stats
from 2013
Prepared by:
Adam Vincenzini
Kamber.com.au
9 September 2013
Title of Presentation
6 September 2013 2
Social media usage changes
by the millisecond.
Thankfully, new usage stats
are shared almost as
frequen...
6 September 2013 3
13 killer social media
stats from 2013
(And why you need to take notice)
13 killer social media stats f...
6 September 2013 4
More than 15 million brands,
businesses and organisations have
Facebook pages. And, 2.6 million
compani...
6 September 2013 5
Facebook users share 2.5 billion pieces
of content per day. Genuinely
compelling content is the only wa...
6 September 2013 6
Daily engagement rates on Twitter tend
to decline after the third tweet. So,
make your first few tweets...
6 September 2013 7
Video consumption on mobile
devices in Europe has climbed by
112% in the last 12 months. This is
yet an...
6 September 2013 8
40% of Twitter users are passive
participants. In other words, nearly
half of the 500 million plus regi...
6 September 2013 9
27% of online time is spent on social
media sites. The single most popular
online usage category.
(Sour...
6 September 2013 10
Instagram has now eclipsed the 150
million user milestone. 60% of users
are from outside the USA.
(Sou...
6 September 2013 11
Google.com processes 12.9 billion
searches per month. Of that, 1.17
billion searches are by unique use...
6 September 2013 12
The fastest growing demographic on
Twitter is the 55-64 yr old age bracket.
This demographic has grown...
6 September 2013 13
Businesses now spend 24% of
marketing budgets on paid search. And,
41% of people are unaware they a
cl...
6 September 2013 14
Once you write 21-54 blog posts, blog
traffic generation increases by up to
30%. And, once you write 5...
6 September 2013 15
53% of people recommend products in
their Tweets. But brands take an
average of six hours to respond t...
6 September 2013 16
LinkedIn is nearly three times as
effective for lead generation as Twitter
and Facebook. And two new u...
6 September 2013 17
About
Kamber
Title of Presentation
6 September 2013 18
Kamber is a specialist content
marketing and social media
consultancy based in Australia. We
help clie...
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13 Killer Social Media Statistics from 2013

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Social media usage changes by the millisecond. Thankfully, new usage stats are shared almost as frequently. Here are 13 important social media stats that have surfaced in 2013.
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Transcript of "13 Killer Social Media Statistics from 2013"

  1. 1. 13 killer social media stats from 2013 Prepared by: Adam Vincenzini Kamber.com.au 9 September 2013 Title of Presentation
  2. 2. 6 September 2013 2 Social media usage changes by the millisecond. Thankfully, new usage stats are shared almost as frequently. Here are 13 important ones that have surfaced in 2013. 13 killer social media stats from 2013
  3. 3. 6 September 2013 3 13 killer social media stats from 2013 (And why you need to take notice) 13 killer social media stats from 2013
  4. 4. 6 September 2013 4 More than 15 million brands, businesses and organisations have Facebook pages. And, 2.6 million companies have pages on LinkedIn. (Sources: VentureBeat and Mobilemarketingwatch) 13 killer social media stats from 2013 1 (image via printstorm.com.au)
  5. 5. 6 September 2013 5 Facebook users share 2.5 billion pieces of content per day. Genuinely compelling content is the only way for brands to cut through the noise. (Source: Nielsen) 13 killer social media stats from 2013 2
  6. 6. 6 September 2013 6 Daily engagement rates on Twitter tend to decline after the third tweet. So, make your first few tweets count. (Source: Socialbakers.com) 13 killer social media stats from 2013 3
  7. 7. 6 September 2013 7 Video consumption on mobile devices in Europe has climbed by 112% in the last 12 months. This is yet another indication of the video- powered mobile web era on our doorstep. (Source: comScore) Title of Presentation 4
  8. 8. 6 September 2013 8 40% of Twitter users are passive participants. In other words, nearly half of the 500 million plus registered users don’t tweet but watch others tweet. (Source: StatisticBrain.com) 13 killer social media stats from 2013 5
  9. 9. 6 September 2013 9 27% of online time is spent on social media sites. The single most popular online usage category. (Source: Experian) 13 killer social media stats from 2013 6
  10. 10. 6 September 2013 10 Instagram has now eclipsed the 150 million user milestone. 60% of users are from outside the USA. (Source: Forbes) 13 killer social media stats from 2013 7
  11. 11. 6 September 2013 11 Google.com processes 12.9 billion searches per month. Of that, 1.17 billion searches are by unique users. (Source: ExpandedRamblings.com) 13 killer social media stats from 2013 8
  12. 12. 6 September 2013 12 The fastest growing demographic on Twitter is the 55-64 yr old age bracket. This demographic has grown by 79% since 2012. (Source: BufferApp.com) 13 killer social media stats from 2013 9
  13. 13. 6 September 2013 13 Businesses now spend 24% of marketing budgets on paid search. And, 41% of people are unaware they a clicking on PPC links, believing they are organic results. (Source: Econsultancy) 13 killer social media stats from 2013 10
  14. 14. 6 September 2013 14 Once you write 21-54 blog posts, blog traffic generation increases by up to 30%. And, once you write 52 or more blog posts, blog traffic generation increases by 77%. (Source: Trafficgenerationcafe.com) 13 killer social media stats from 2013 11
  15. 15. 6 September 2013 15 53% of people recommend products in their Tweets. But brands take an average of six hours to respond to direct questions on Twitter. (Source: Socialnomics and Socialbakers.com) 13 killer social media stats from 2013 12
  16. 16. 6 September 2013 16 LinkedIn is nearly three times as effective for lead generation as Twitter and Facebook. And two new users join LinkedIn every second. (Source: Topdogsocialmedia.com) 13 killer social media stats from 2013 13 (image via australiance.com)
  17. 17. 6 September 2013 17 About Kamber Title of Presentation
  18. 18. 6 September 2013 18 Kamber is a specialist content marketing and social media consultancy based in Australia. We help clients behave in ways that make them value online participants. Find out more at: http://www.kamber.com.au http://twitter.com/KamberCo http://Facebook.com/KamberCo 13 killer social media stats from 2013 13 All images via sxc.hu and cited sources.
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