Community Management: The bits inside the black box

by Adam Vincenzini on Dec 27, 2011

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The art of community management and building has often been regarded as a very difficult one to master.
However, there are three key pillars which can make or break online communities driven by

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The art of community management and building has often been regarded as a very difficult one to master.
However, there are three key pillars which can make or break online communities driven by brands and businesses.
The three areas of focus are:
Content balance – what should you be talking about
Community building – getting the right people to interact with you / your page
Brand output – the types of activity that should characterise your presence
The following slides bring each of these areas to life.

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Community Management: The bits inside the black box — Presentation Transcript

Online communities:The bits inside the box

The right formulaThe art of community management ad building has often been regarded as avery difficult one to master.However, there are three key pillars which can make or break onlinecommunities driven by brands and businesses.The three areas of focus are: • Content balance – what should you be talking about • Community building – getting the right people to interact with you / your page • Brand output – the types of activity that should characterise your presenceThe following slides bring each of these areas to life.Note: Detailed explanations of each slide are included in the ‘speakers notes’ section.

Content balance cube 10%Issues / Crisis Mgmt Air Traffic Control 80% Sharedinterests with your Passions / Interests Big community opportunity for brands 10% Product Core

Community building cube 30%Paid, earned, owned Promotion 40% Real-time Engagement Often forgotten 30% Scheduled Content

Brand output cubeSomething to 20% keep youcoming back / Apps / Interactive properties share 20% Genuineconversations Discussions 40% Most cost effective Goodies fromaround the web Curated content 20%Owned blogs,photos, events etc Original content

ContactAdam VincenziniAdamVincenzini.com@AdamVincenzini

Community Management: The bits inside the black box

by Adam Vincenzini on Dec 27, 2011

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Community Management: The bits inside the black box — Presentation Transcript