Basic social media monitoring tools
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Basic social media monitoring tools

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Basic social media monitoring tools Basic social media monitoring tools Presentation Transcript

  • Social media sessionsListening tools
    October 2010
  • Outline
    Introduction
    Our process - recap
    Monitoring – why?
    Monitoring – basic tools
  • Introduction
    Welcome to the hand-out version of our training session focusing on social media monitoring and research.
    This is a very top line look at some of the tools you can use to keep track of online conversations.
    Let’s begin...
  • How we approachsocial media
  • Our process – a quick reminder...
    We use a very straightforward process when developing social media activities, whether they are for internal or external audiences.
    It starts with listening, and developing a specific picture of what our relevant communities are saying / doing.
    Once we know what we are dealing with, we establish the best ways to engage with them, adding value at all times.
    Following a specified phase of engagement we’ll analyse the impact we’ve had, taking those learnings and feeding them back into the ongoing cycle.
    Listen
    Analyse
    Engage
  • Our guiding principles
    In our experience, success in the social media space is shaped by four principals:
    • Be useful
    • Add value
    • Never sell
    • Respond quickly
    If these elements are part of your approach, the communities you operate in are far more likely to follow you, trust you and ultimately, recommend you.
    Be useful
    Add value
    Never sell
    Respond quickly
  • Monitoring – why?
  • Why listening is important...
    Social media platforms connect people with shared interests and passions.
    People participate because they have something of value to contribute (in most cases).
    They are engaging in conversations and sharing things that their networks are interested in.
    If we take the time to see what they are saying / doing, our job is much easier.
    We should shape our activity on the people we want to reach.
    They are our ‘editors’.
  • 10 reasons why brands listen...
    Complaints
    Compliments
    ‘Expressed’ needs
    Competitors
    ‘Crowd’ sentiment
    Influencers
    Measurement
    Audits
    Crisis / issues
    Threads / chains
    Via top rank marketing blog
  • A real life example...
    “I bought a mattress from Argos based (primarily) on this Twitter exchange.”
  • Monitoring – basics
  • Listening out for?
    We want to listen forthings like:
    • Brand mentions
    • Products / services
    • People mentions
    • Topics / subjects
    • Journalists / bloggers
    • Comments / views
    The great thing is that everyone is providing these insights for free.
    Right here, right now.
  • The basic monitoring toolkit...
    Today, we are going to briefly look at some basic free tools you can’t start using straight away for current and prospective clients.
    You may be familiar with some of the tools, but each has a role to play if you want to get an overall picture of what is being said / shared.
    Let’s go...
  • Best general snapshot tools
    http://www.socialmention.comhttp://www.addictomatic.com
    Uses:
    • General / day-to-day
    • Audit stage
    • Activity monitoring / buzz
    Tip:
    • Make these the tools the foundation of your listening efforts
  • Real time Twitter tools
    http://www.twazzup.com
    Uses:
    • Great for Twitter hashtags
    • Can identify influencers (basic level)
    • Ranks content in order of popularity which is useful
    Tip:
    • Make the most of the keywords featured in the bottom left corner
  • Twitter specific
    http://search.twitter.com
    http://backtweets.com
    http://moitter.com
    http://tweetreach.com
    Uses:
    • BackTweets is great to see how often people are tweeting links to a website
    • Monitter is great for looking at local buzz, especially when managing an issue
    Tip:
    • Only use these if Twazzup.com doesn’t go deep enough for your particular search
  • Blog searching
    http://wikio.co.uk
    http://blogpulse.com
    http://www.technorati.com
    Uses:
    • Discover blogs by topic / author
    • Track published posts and run archive searches
    • Get an indication of blog popularity
    Tip:
    • Search both posts and blogs as results can vary
  • Forums / blog comments
    http://boardtracker.com
    Uses:
    • Goes beyond blogs and gives you an insight into responses to topics (especially useful for customer insights)
    • Gives you a feel for what lengths people will go to in order to be heard
  • Google tools
    http://google.com/
    (then search by tool type)
    Uses:
    • iGoogle is such an easy way to keep track of news, feeds, searches – worth setting up as your home screen dashboard
  • Bookmarking tools
    http://delicious.com
    http://ww.evernote.com
    Uses:
    • Bookmark any page from the web and store it via tags / folders
  • Contact
    Adam Vincenzini
    Paratus Communications
    Adam@paratuscommunications.com
    http://www.commscorner.com
    http://twitter.com/AdamVincenzini