Basic social media monitoring tools

Social media sessionsListening tools
October 2010

Outline
Introduction
Our process - recap
Monitoring – why?
Monitoring – basic tools

Introduction
Welcome to the hand-out version of our training session focusing on social media monitoring and research.
This is a very top line look at some of the tools you can use to keep track of online conversations.
Let’s begin...

How we approachsocial media

Our process – a quick reminder...
We use a very straightforward process when developing social media activities, whether they are for internal or external audiences.
It starts with listening, and developing a specific picture of what our relevant communities are saying / doing.
Once we know what we are dealing with, we establish the best ways to engage with them, adding value at all times.
Following a specified phase of engagement we’ll analyse the impact we’ve had, taking those learnings and feeding them back into the ongoing cycle.
Listen
Analyse
Engage

Our guiding principles
In our experience, success in the social media space is shaped by four principals:
Be useful
Add value
Never sell
Respond quickly
If these elements are part of your approach, the communities you operate in are far more likely to follow you, trust you and ultimately, recommend you.
Be useful
Add value
Never sell
Respond quickly

Monitoring – why?

Why listening is important...
Social media platforms connect people with shared interests and passions.
People participate because they have something of value to contribute (in most cases).
They are engaging in conversations and sharing things that their networks are interested in.
If we take the time to see what they are saying / doing, our job is much easier.
We should shape our activity on the people we want to reach.
They are our ‘editors’.

10 reasons why brands listen...
Complaints
Compliments
‘Expressed’ needs
Competitors
‘Crowd’ sentiment
Influencers
Measurement
Audits
Crisis / issues
Threads / chains
Via top rank marketing blog

A real life example...
“I bought a mattress from Argos based (primarily) on this Twitter exchange.”

Monitoring – basics

Listening out for?
We want to listen forthings like:
Brand mentions
Products / services
People mentions
Topics / subjects
Journalists / bloggers
Comments / views
The great thing is that everyone is providing these insights for free.
Right here, right now.

The basic monitoring toolkit...
Today, we are going to briefly look at some basic free tools you can’t start using straight away for current and prospective clients.
You may be familiar with some of the tools, but each has a role to play if you want to get an overall picture of what is being said / shared.
Let’s go...

Best general snapshot tools
http://www.socialmention.comhttp://www.addictomatic.com
Uses:
General / day-to-day
Audit stage
Activity monitoring / buzz
Tip:
Make these the tools the foundation of your listening efforts

Real time Twitter tools
http://www.twazzup.com
Uses:
Great for Twitter hashtags
Can identify influencers (basic level)
Ranks content in order of popularity which is useful
Tip:
Make the most of the keywords featured in the bottom left corner

Twitter specific
http://search.twitter.com
http://backtweets.com
http://moitter.com
http://tweetreach.com
Uses:
BackTweets is great to see how often people are tweeting links to a website
Monitter is great for looking at local buzz, especially when managing an issue
Tip:
Only use these if Twazzup.com doesn’t go deep enough for your particular search

Blog searching
http://wikio.co.uk
http://blogpulse.com
http://www.technorati.com
Uses:
Discover blogs by topic / author
Track published posts and run archive searches
Get an indication of blog popularity
Tip:
Search both posts and blogs as results can vary

Forums / blog comments
http://boardtracker.com
Uses:
Goes beyond blogs and gives you an insight into responses to topics (especially useful for customer insights)
Gives you a feel for what lengths people will go to in order to be heard

Google tools
http://google.com/
(then search by tool type)
Uses:
iGoogle is such an easy way to keep track of news, feeds, searches – worth setting up as your home screen dashboard

Bookmarking tools
http://delicious.com
http://ww.evernote.com
Uses:
Bookmark any page from the web and store it via tags / folders

Contact
Adam Vincenzini
Paratus Communications
Adam@paratuscommunications.com
http://www.commscorner.com
http://twitter.com/AdamVincenzini

http://www.commscorner.com	163
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http://www.socialmediasocialmedia.nl	12
http://muellero.posterous.com	11
http://stoll.posterous.com	3
http://www.onlydoo.com	1
http://www.masseypowell.com	1

Basic social media monitoring tools

by Adam Vincenzini on Oct 14, 2010

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Basic social media monitoring tools — Presentation Transcript