Britvic Soft Drinks Information Pack

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Britvic Soft Drinks Information Pack

  1. 1. All about Britvic
  2. 2. Dedicated to creating and building brands that delight consumersAll about Britvic
  3. 3. More than 30 BrandsLeading branded soft drinks business
  4. 4. £1.29bn Group revenueLeading branded soft drinks business Source: Britvic Annual Report 2011
  5. 5. 3,300 employeesLeading branded soft drinks business
  6. 6. 2.1 billionlitres per yearLeading branded soft drinks business
  7. 7. Listed on theLondon stock exchange since 2005 FTSE 250Leading branded soft drinks business
  8. 8. No 2 in British branded soft drinks No 2 in Irish branded soft drinks No 1 in French syrups 25 year relationship with PepsiCo in UKStrong track record and growing Source: Nielsen 2011/ Britvic Soft Drinks report 2012
  9. 9. Owned brands in UK
  10. 10. Owned brands in Republic of Ireland
  11. 11. Owned brands in France
  12. 12. Franchised brands in UK and ROI
  13. 13. Britvic GBBritvic IrelandBritvic FranceDistribution via Britvic InternationalBritvic-owned brand franchisesOur international presence
  14. 14. Franchising thebrands that we ownContinuing oursuccessfulcollaboration withPepsiCoIncreasing ourEuropean footprintthrough theacquisition of assetsProviding a platform for global expansion
  15. 15. ―mid 19thC Chelmsford a chemist begins creating homemade soft drinks―1986 Tango acquired―1987 Pepsi – first 20 year bottling arrangement agreed in the UK―1995 Robinsons acquired―2000 Orchid Drinks acquired, inc. Amé/Purdeys―2004 Ben Shaws acquired, inc Pennine Water―2005 Publicly traded company, floated on LSE―2007 Britvic Ireland (acquisition of C&C Soft Drinks)―2010 Britvic France (acquisition of Fruité)From small beginnings to a global player
  16. 16. % Revenue GB Carbs 39% GB Stills 27% International 2% Ireland 13% France 19%How it all adds up Source: 2011 Annual report
  17. 17. Sustainable business commitments
  18. 18. Paul Moody John Gibney Chief Executive Finance Director Simon Litherland Alan Beaney Simon Stewart Managing Director, GB Strategy Director Marketing Director Murray Harris Martin Rose Doug Frost Customer Management Supply Chain Director Human Resources Director DirectorExecutive Committee
  19. 19. Britvic GB
  20. 20. Our purposeEnjoying life’s everyday momentsOur visionBritain’s greatest soft drinks company• Building iconic brands loved by consumers• Being the most valued by our customers• Delivering consistent returns for shareholders• Trusted and respected in our communities• Adored by our peopleBritain’s greatest soft drinks company
  21. 21. We are We are We are better We are learning We arepassionate trusted together and growing courageous Our values
  22. 22. Continue to deliver growth by four key building blocks: •Market volume growth on average of 2-3% each year •Innovation adding 1-2% revenue to the top line •Driving on-the-go distribution •improvement in average price realised price by 1%Strategy
  23. 23. No 1 in UK stills No 1 in UK on-premise No 2 in UK carbonates No 2 in UK take-homeAt a glance Source: Nielsen 2011/ Britvic Soft Drinks report 2012
  24. 24. No 1 squash brand No 1 packaged soft drink in the licensed trade No 1 kids’ brand No 2 cola brand UK’s fastest growing lemon and lime drink Award-winning advertisingKey brands Source: Nielsen 2011/ Britvic Soft Drinks report 2012
  25. 25. Take-home On-premise Impulse Retail value Retail value Retail value £5.2bn £2.7bn £1.8bnChannels Source: Nielsen 2011/ Britvic Soft Drinks report 2012
  26. 26. GB take-home Britvic Other 12% 20% Danone 5% Tropicana £7bn 5% CCE GSK 28% 8% Private Label 22% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011Market positions
  27. 27. GB on-premise Other 12% Hartridges 2% AG Barr 2% Britvic Red Bull 4% 43% Nichols 3% £2.7bn CCE 34% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011Market positions
  28. 28. Turbo Tango J2O SoBe V Water• The world’s first use of a • New pack design and • The first UK soft drinks brand nitro-fuelled bottle formulation to contain purified stevia extract as an alternative• Winner of the non-alcoholic • Special edition Diamond sweetener to sugar drinks category at the Berry contains edible silver prestigious SIAL d’Or Awards glitter • Each bottle contains just ten in France calories or less. Innovation
  29. 29. FactoriesBecktonHuddersfieldLeedsNorwichRugbyWidfordOfficesHemelHempsteadSolihull2,150 employeesWhere we operate
  30. 30. Beckton4 lines PETHuddersfield1 line PETLeeds3 lines Glass and Bag in boxNorwich8 lines PETRugby6 lines Can,PET and AsepticWidford4 lines Glass, PET,Can and FlavoursWhere we operate
  31. 31. Simon Litherland Jonathan Gatward Managing Director Marketing Director Paul Graham Helen Gorman Customer Management Brand Controller Director Mike Gant Andrew Boyd Finance Director Commercial Director - Leisure Clive Hooper Ian Forshew Operations Director Commercial Director - THG Sue Skinner Nigel Paine Human Resources Director Commercial Director - Impulse Chris Hancock Sally Taylor Programme Director – Head of Commercial Planning Value OrganisationGB Management team
  32. 32. Britvic Ireland
  33. 33. No 1 water brand No 2 soft drink and No 1 lemon and lime drink No 1 orange drink and No 1 lemon drink No 1 cordial No 2 cola drink No 1 lemonadeKey brands
  34. 34. Multiples Licensed Convenience/Impulse Retail value Retail value Retail value €195m* €294m €303m Channels*Source: Nielsen Scan Trak excludes Discounters and Dunnes Stores
  35. 35. Ireland Grocery Other 11% Britvic Private Label 24% 8% Danone 4%Richmond €499m 4% GSK 13% CCHB 36%Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August2011. Nielsen ROI grocery scantrack July 2012. Nielsen ROI licensed September2011. France IRI census September 2011 Market positions
  36. 36. Ireland Licensed Other Red Bull 1% 9% Britvic Gleesons 34% 6% GSK 6% €294m CCHB 44%Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed June 2012.France IRI census September 2011 Market positions
  37. 37. Our vision is to become the best FMCG company in Ireland. This will be achieved through: • Winning with the ‘at home’ consumer through strong customer engagement, feature & display, category & revenue management • Winning with the ‘out-of-home’ consumer through strong brands, and market leading availability & visibilityStrategy
  38. 38. Ballygowan is Irelands leading water brand built on purity, heritage and trust. •Bottled at source in Newcastlewest •Relaunched in 2012 in more contemporary packaging and liveryInnovation
  39. 39. MiWadi Club Orange• Double Concentrate in 2011 • New consumer engagement campaign in 2011 Innovation
  40. 40. FactoriesDublin (Kylemore)Newcastle WestDistributionDublin (Clondalkin)BelfastCustomerCare CentreThurles525 employeesWhere we operate
  41. 41. Dublin5 line Glass, PET, CansJuice, carbs, RTDNewcastle West5 lines Glass, PET, DispenseWhere we operate
  42. 42. David FitzGeraldManaging DirectorJohn MaloneFinance DirectorBrid O’BrienHR DirectorKevin DonellyMarketing DirectorFinbarr O’DohertyCommercial Director, Licensed WholesaleDavid HallidaySales Director, GroceryMatt ThewlisOperations DirectorManagement team
  43. 43. Britvic France
  44. 44. Key brands
  45. 45. France Juice Britvic France Pepsico 5% 11% Eckers Granini 13% €1.2bn Other 15% Private Label 56% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011Market positions
  46. 46. France Syrups Other 12% Britvic France 42% €249m Private Label 46% Source: Nielsen GB take-home scantrack October 2011. CGA pubs and clubs August 2011. Nielsen ROI grocery scantrack October 2011. Nielsen ROI licensed September 2011. France IRI census September 2011Market positions
  47. 47. Play on our leadership in the syrup market by: • Expanding the Teisseire brand with new flavours and new pack sizes and creating value Play a key role in the soft drinks market by • Developing Fruit Shoot • Expanding juice brands and • Launching new soft drinksInnovation
  48. 48. Béziers Crolles La Roche-sur-Foron Nantes More than 570 employeesWhere we operate
  49. 49. Béziers 3 Bottling lines Pure Juice Crolles 4 Manufacturing lines syrup La Roche-sur-Foron 8 Manufacturing lines Fruit Juice Nantes 4 TETRAPAK lines Fruit JuiceWhere we operate
  50. 50. Jean-Luc TivolleManaging DirectorClaire RobillardFinancial DirectorJean-Francois HettlerMarketing DirectorThierry DevantSales DirectorGuillaume AsselinIndustrial DirectorElodie JeanningrosHuman Resources DirectorDominique CosnefroyProcurement DirectorRenaud PeuriereIT Systems DirectorHervé MarragouCustomer Client Service Director Management team
  51. 51. International
  52. 52. Exporting our products to more thancountries worldwideAt a glance
  53. 53. Key brands
  54. 54. Focus on three key drivers: • Core operations growth in our mature export and third party distributor business by Britvic International based in the UK • European expansion by acquisition of assets • Non-European expansion by securing distribution and franchising agreements with local partners by Britvic Worldwide BrandsInternational strategy
  55. 55. • Britvic Worldwide Brands is the business unit responsible for the group’s Global Franchise business.• Britvic Worldwide Brands and the associated global compound plant is based in Dublin Ireland.• BWB is also supported globally by Britvic North America based in Orlando and a Rep office based in Singapore.• BWB currently has franchisee manufacturing finished goods in the USA and Australia.. Worldwide
  56. 56. • Applies to business development beyond continental Europe • International-based on ROBINSONS umbrella brand: • RTD & Dilutes (Concentrate) − Creates new international drink category − Based on Global insight (USA, Oz, Asia) − Ready to Drink and Concentrates (Dilutes) branded as Fruit Shoot in the USA − Key points of difference in most markets − First major brand in this category • Extend eventually to other core “Global” Brands − J2O, Drench − Club, TeisseireFeatures of BWB Franchise model

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