Proximity solutions for marketing slide share summary

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An outline for the slides used for the Smart Marketing event at JISC RSC South East.

An outline for the slides used for the Smart Marketing event at JISC RSC South East.

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  • Presentation looking at solutions for Marketing within a particular space or location
  • QR Codes (Quick Response Codes) can be used to create a digital action on a mobile phone from a normal printed surface.
  • One of the best sites for generating QR Codes is http://tiny.cc/qrcodegeneratorQR Codes can be used to create a large variety of actions on a mobile phone, from displaying some text to sending an email, displaying a map, running a video creating a contact card for your phone’s contacts, or a calendar event for an important date straight into your phone’s calendar.
  • Using QR Codes on notices, interesting objects and clothing to help slowly change the way people interact with their mobile devices in your learning spaces. Encourage and promote the positive use of mobile technologies and send out ‘useful’ information so that will want to continue to interact and follow your communication mediums. Colour coding QR codes could be a way of quickly pointing an informed audience that different types of content are available at the different coloured QR Codes.. Eg: White for a weblink, Blue to an audio file, red for a video file. In this way, an informed audience could make a choice about what they want to download to their mobile device depending upon bandwidth and their connectivity restrictions.
  • Re-Direct sites provide the means to allow you to re-use existing QR Codes and NFC Tags when they are linked to an appropriate ‘Re-Direct’ site. For the instances referred to here, I have used a site called http://p-qr.com - This site creates QR codes that are linked to a re-useable landing page.
  • Using URL Shortner sites mean that you can customise long web addresses into something that can be easily spoken and written down for helping with marketing (eg: “tiny dot cc slash, qr code generator or http://tiny.cc/qrcodegenerator)
  • Re –Direct sites allow one printed QR Code.. To perform different actions depending upon when and what you want it to do. So, for printed QR Codes in your College prospectus or for the posters around town, they can be made to point to different videos, offers, display text, send emails… at different times of the year.
  • Some Re-Direct sites also provide useful information on the location of where the CLICK’s came from
  • If you used this type of solution for different QR Code posters in different publications or in different geographical locations, you would be able to monitor which QR codes were the most effective for different audiences.
  • If you used this type of solution for different QR Code posters in different publications or in different geographical locations, you would be able to monitor which QR codes were the most effective for different audiences.
  • If you used this type of solution for different QR Code posters in different publications or in different geographical locations, you would be able to monitor which QR codes were the most effective for different audiences.
  • One other feature of some Re-Direct sites is that they inform you, via email (which can be picked up on a mobile phone).. of a summary of the effectiveness of the links during the day, so you can see when each of your links were clicked and by how many people. In the example here, one link was clicked 61 and another 32 times since it was sent out on Twitter.
  • Bluetooth devices can be used to broadcast information to people walking past. There are a range of devices which can be used with different ranges and effects. Bluetooth solutions can be short animated picture files (GIFs) or videos etc sent to mobile phone.
  • It is important when using Bluetooth to try and suggest to people to turn on their bluetooth device. A train station in Lisbon has floor notices that help make the public aware that they are walking in a Bluetooth broadcast area.
  • A library in Delft, in Holland, (Top Left) has a Bluetooth station for prompting students to come to it and pick up the latest bluetooth messages. Could you use something similar in a foyer or reception area? Bottom right, library at Guildford College with a notice for students.
  • If you need more help with understanding the potential for improving your marketing for courses and for attracting more students to your courses, please contact the JISC Regional Support Centre South East.

Transcript

  • 1. Proximity Solutions for Marketing- Adam Blackwood- @Adamrsc- A.Blackwood@kent.ac.uk
  • 2. QR CODES Solutions Networked Bluetooth SolutionsQR Codes NFC.Re-Direct Sites Re-Direct Sites NFC
  • 3. An Information Table MenuQR Codes Re-Customisable for each Lesson(Using a colourcoded standard Quick NFC Linkfor the wholecourse ordepartment) Text Introduction toRe- Lesson ContentCustomisableeasy to writedown web links Audio Introduction Tutors ContactVideo Summary details – Take aof todays lesson picture quickly.
  • 4. NFC CreatedActions
  • 5. The E=nRich Learning Space…
  • 6. Features of Bluetooth• Distance 10m to several Km.• Devices cheap• No cost for transmission• Bluetooth ‘Stations’ can be networked• Can integrate closely with mobile hardware• Common feature on mobile devices.• Proximity document guide http://tiny.cc/bluetoothdoc
  • 7. QR Codes..• On Screen Library Catalogue Systems – Taking reference information with them.• Signage on Shelves -• Signage in departments• Links to downloadable reading lists for mobile devices.
  • 8. http://tiny.cc/qrcodegenerator
  • 9. Make QR Codes Enticing to Investigate..
  • 10. Make QR Codes Enticing to use..
  • 11. Re-Direct Sites (Digital Signposting)The ability to easily update Hard Copy Resources with Digital signposts
  • 12. URL Shortners and Re-Direct Sites:eg:http://p-qr.comhttp://tiny.cchttp://kimtag.com
  • 13. Run a VideoRe-Direct Site Example Re-Direct Sites: http://p-qr.com http://tiny.cc http://kimtag.com
  • 14. Run a VideoTextInformation Re-Direct Site Example Re-Direct Sites: http://p-qr.com http://tiny.cc http://kimtag.com
  • 15. Run a Video Run an audio fileTextInformation Re-Direct Site Example Re-Direct Sites: http://p-qr.com http://tiny.cc http://kimtag.com
  • 16. Run a Video Update a FaceBook or Run an audio Google+ Site file for a project with location Link to an Send a Text eHandout EmailText …???Information Re-Direct Site Example Re-Direct Sites: http://p-qr.com http://tiny.cc http://kimtag.com
  • 17. Tracking the effectiveness of Smart QR Posters / Brochures / Leaflets
  • 18. 33 83 486 157 7
  • 19. Notifications to your email / phone
  • 20. Notifications to your email / phone
  • 21. Proximity Solutions for Marketing- Adam Blackwood- @Adamrsc- A.Blackwood@kent.ac.uk