By	
  Adam	
  Oxner	
  
What	
  is	
  it?	
  
•  reddit.com	
  
•  Online	
  community	
  
•  Content	
  voted	
  on	
  by	
  
users	
  
•  Online...
Financial	
  Overview	
  
• 
• 
• 
• 
• 

Private	
  company	
  
28	
  employees	
  
Owned	
  by	
  Condé	
  Nast	
  Publi...
History	
  
•  2005:	
  Founded	
  by	
  2	
  UVA	
  grads,	
  with	
  funding	
  from	
  Y	
  
	
  Combinator	
  
•  2006...
What’s	
  hot?	
  
•  Upvote/downvote	
  posts	
  
•  Easy-­‐to-­‐use	
  commenIng	
  system	
  
•  Subreddits	
  
Secret	
  Sauce	
  
•  Clever	
  post-­‐weighIng	
  algorithm	
  
–  Favors:	
  
•  New	
  
•  Upvoted	
  
•  ConversaIona...
InteresIng	
  story	
  
•  Aaron	
  Swartz	
  involvement	
  
–  Swartz’s	
  company	
  merged	
  with	
  Reddit	
  in	
  ...
CompeIIon	
  
•  Digg	
  
•  Stumbleupon	
  
•  Facebook?	
  
Prediciton	
  
•  User	
  base	
  conInuing	
  to	
  grow	
  
•  Stable	
  income	
  
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Reddit company overview

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Company overview

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Reddit company overview

  1. 1.   By  Adam  Oxner  
  2. 2. What  is  it?   •  reddit.com   •  Online  community   •  Content  voted  on  by   users   •  Online  trendse;er   •  “The  front  page  of  the   internet”  
  3. 3. Financial  Overview   •  •  •  •  •  Private  company   28  employees   Owned  by  Condé  Nast  PublicaIons   Acts  independently   Income:     –  AdverIsing   –  Selling  “premium  memberships”  (reddit  gold)   –  RedditgiPs  Marketplace  (giP  exchanges)   •  Breaks  even  
  4. 4. History   •  2005:  Founded  by  2  UVA  grads,  with  funding  from  Y    Combinator   •  2006:  Merges  with  Infogami,  acquired  by  Condé  Nast   •  2008:  released  most  code  as  open  source   •  2010:  Reddit  Gold  introduced   •  2011:  Independence  from  Condé  Nast  
  5. 5. What’s  hot?   •  Upvote/downvote  posts   •  Easy-­‐to-­‐use  commenIng  system   •  Subreddits  
  6. 6. Secret  Sauce   •  Clever  post-­‐weighIng  algorithm   –  Favors:   •  New   •  Upvoted   •  ConversaIonal  
  7. 7. InteresIng  story   •  Aaron  Swartz  involvement   –  Swartz’s  company  merged  with  Reddit  in  2006   –  Swartz:   •  •  •  •  RSS   CreaIve  Commons   PoliIcal/internet  acIvism     Arrest,  charged  with  downloading  academic  journals  
  8. 8. CompeIIon   •  Digg   •  Stumbleupon   •  Facebook?  
  9. 9. Prediciton   •  User  base  conInuing  to  grow   •  Stable  income  
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