Small business survival presentation
Upcoming SlideShare
Loading in...5
×
 

Small business survival presentation

on

  • 2,429 views

 

Statistics

Views

Total Views
2,429
Views on SlideShare
2,427
Embed Views
2

Actions

Likes
1
Downloads
22
Comments
0

2 Embeds 2

http://twitter.com 1
http://us-w1.rockmelt.com 1

Accessibility

Categories

Upload Details

Uploaded via as Microsoft PowerPoint

Usage Rights

© All Rights Reserved

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

Small business survival presentation Small business survival presentation Presentation Transcript

  • Search Engine Optimization for Small Business
  • Old Days of Optimization
  • Today
  • Main Factors CONTENT LINKS
  • Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits
  • Search Engine Optimization for Small Business Optimized Content + Some Linking = 458% Increase in Traffic in 5 Months
  • Search Engine Optimization for Small Business WHO CARES
  • Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits
  • Search Engine Optimization for Small Business WHO CARES 4300 Additional Visits 5% Visitors Convert To A Sale Average Sale = $100 $21,500 Extra Revenue/Month
  • Search Engine Optimization for Small Business Client B 5552 Visits 30,208 Visits Purely Organic Search Traffic Doesn’t Include Branded Terms
  • Search Engine Optimization for Small Business WHO CARES 24,656 Additional Visits Per Month 2% Visitors Convert To A Sale Average Sale = $86 $42,408 Extra Revenue Each Month
  • Search Engine Optimization for Small Business Quality Links + Optimized Content = Success
  • Search Engine Optimization for Small Business Why Links?
  • Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable
  • Valuable & Trusted Source 71,435 Unique Websites Linking
  • Another Trusted Source 7,038 Unique Websites Linking
  • Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable Helps Pass Value To Your Site
  • Search Engine Optimization for Small Business WHAT ABOUT SOCIAL?!?
  • Search Engine Optimization for Small Business
  • Search Engine Optimization for Small Business Not On The First Page of Google: Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara
  • Search Engine Optimization for Small Business Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara These Terms Have Over 2million Searches/Year
  • Search Engine Optimization for Small Business What About Local Search?
  • Search Engine Optimization for Small Business http://www.davidmihm.com/local-search-ranking-factors.shtml
  • Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING
  • Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING Local Phone # Hours Put Yourself in Several Categories Upload Photos & Videos Write an “About Us” Paragraph Local Fax # Direct People to Write Reviews Get Links From Other Local Websites
  • Use Your Existing Resources To Identify Opportunities
  • Using Your Existing Linking Reach State & City Business Directories University Local Resources Pages
  • Using Your Existing Linking Reach http://www.union.umd.edu/GH/basic_needs/shopping.html
  • Using Your Existing Linking Reach University Local Resources Pages Alumni Updates & Job Postings
  • Using Your Existing Linking Reach
  • Using Your Existing Linking Reach Alumni Updates & Job Postings Job Posting Sites & Job Forums
  • Using Your Existing Linking Reach Job Posting Sites & Job Forums Participating in Industry Forums
  • http://directory.big-boards.com/
  • Using Your Existing Linking Reach Participating in Industry Forums Industry Directory Listings
  • Using Your Existing Linking Reach directorycritic.com/niche-directories.html
  • Using Your Existing Linking Reach Industry Directory Listings Sites Listing Any Company Website
  • Using Your Existing Linking Reach
  • Using Your Existing Linking Reach Sites Listing Any Company Website Sites Allowing Guest Posts/Interviews with Owners
  • Using Your Existing Linking Reach
  • Using Your Existing Linking Reach Sites Allowing Guest Posts/Interviews with Owners Black/Women/Christian/Jewish Business Owners
  • Using Your Existing Linking Reach goblackbusiness.com/ cbd-search.com/ womenbusinessdirectory.com/ jmerica.com/jdirectory/
  • Using Your Existing Linking Reach Black/Women/Christian/Jewish Business Owners Military or Veteran Owned Businesses
  • Using Your Existing Linking Reach
  • Using Your Existing Linking Reach Military or Veteran Owned Businesses Sites Listing Military Discounts/Deals
  • Using Your Existing Linking Reach
  • Using Your Existing Linking Reach Sites Listing Military Discounts/Deals University Pages Linking to Staff/Student Deals
  • Using Your Existing Linking Reach
  • Using Your Existing Linking Reach University Pages Linking to Staff/Student Deals Scholarship Pages on University Sites
  • Using Your Existing Linking Reach http://eosp.csumb.edu/scholarship-websites http://finaid.ucf.edu/scholarships/
  • Using Your Existing Linking Reach Scholarship Pages on University Sites Scholarship Pages on High School Sites
  • Using Your Existing Linking Reach http://www.narlington.k12.nj.us/NAHS-Scholarship.htm http://www.clifton.k12.nj.us/hs/guidance/scholar_janmar.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/scholarship_list.htm http://saboe.k12.nj.us/mshs/mhs_guidance.html http://www.wdeptford.k12.nj.us/High_School/Guidance/Scholarships/January%202011_Scholarship.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/newsletter.htm http://www.trenton.k12.nj.us/tchs/Guidance/Scholoarships.htm http://www.bordentown.k12.nj.us/webpages/guidance/index.cfm?subpage=400546 http://www.bloomfield.k12.nj.us/Highschool/0708shcolarshiplist.htm http://www.bridgeton.k12.nj.us/index.php?option=com_content&task=view&id=75&Itemid=342 http://www.keansburg.k12.nj.us/khs/Guidance/Scholarship%20bulletin.pdf http://www.nps.k12.nj.us/236620129101236910/site/default.asp http://www.monroetwp.k12.nj.us/HighSchool/Departments/Guidance/Contents/SCHOLARSHP/2010-2011/Bulletin4.html http://www.montclair.k12.nj.us/WebPage.aspx?Id=506
  • Using Your Existing Linking Reach Scholarship Pages on High School Sites High School or Local Athletic Team Sponsorship
  • Using Your Existing Linking Reach http://www.eteamz.com/southmdbaseball/sponsors/
  • Using Your Existing Linking Reach High School or Local Athletic Team Sponsorship Local Chamber of Commerce
  • Using Your Existing Linking Reach Local Chamber of Commerce Local Animal Shelters
  • Using Your Existing Linking Reach Local Animal Shelters Animals in the Office
  • Using Your Existing Linking Reach Animals in the Office Office Sponsored Athlete
  • Using Your Existing Linking Reach Office Sponsored Athlete Sponsoring a Local Podcamp/Barcamp
  • Using Your Existing Linking Reach http://podcamp.pbworks.com/w/page/17344268/FrontPage “ A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media.”
  • Using Your Existing Linking Reach Sponsoring a Local Podcamp/Barcamp Podcast Directories
  • Using Your Existing Linking Reach
  • Using Your Existing Linking Reach Podcast Directories Sites Linking to Webinars
  • Using Your Existing Linking Reach Sites Linking to Webinars Speaking at Events
  • Using Your Existing Linking Reach Speaking at Events Donate a Raffle Prize
  • Using Your Existing Linking Reach Donate a Raffle Prize Donate Old Product/Freebies
  • Using Your Existing Linking Reach Donate Old Product/Freebies Hold a Contest/Twitter Contest
  • Using Your Existing Linking Reach Hold a Contest/Twitter Contest Twitter Profile Sites
  • Using Your Existing Linking Reach twellow.com
  • Using Your Existing Linking Reach Twitter Profile Sites Sites That Profile Startups
  • Opportunity Cycle (Connect the dots)
  • Helpful Tools & Sites http://www.opensiteexplorer.org
  • Content & Internal Site Factors “ If you build it, they will come.”
  • Content & Internal Site Factors “ If you build it and never use the keywords that describe your services, I’ll never show your website when people search for those keywords.”
  • Quality Links + Optimized Content = Success
  • How much content? I need to keep my branding. Too many words ruins the design. I don’t know what to write there. I’m unwilling to add or change content regardless of the opportunity cost.
  • Find Your Keywords https://adwords.google.com/select/KeywordToolExternal
  • Helpful Tools & Sites Find Longtail Keywords
  • What kind of keywords? Look at surrounding search results
  • What kind of keywords?
  • Content & Internal Site Factors Main Factors: Title Tag
  • Search Engine Optimization for Small Business Title Tag: Home – Smashbox – Official Site
  • Content Main Factors: Title Tag SEM / SEO company – w/ top ethical SEO consultants at our SEO agency in Philadelphia
  • Content Main Factors: Header/Headline/H1
  • Content Main Factors: Header/Headline/H1 Contains Flagpoles & Flag Poles in an H1. Ranks #1. Title Tag Says “Flag Poles – Aluminum Flagpoles, Flags & Flag Poles for Sale”
  • Importance of a Meta Description
  • Importance of a Meta Description
  • Finding Duplicate Descriptions & Title Tags
  • How much content?
  • How much content?
  • How much content?
  • How much content?
  • How much content?
  • “ The only thing necessary for the triumph of evil is for good men to do nothing” - Edmond Burke
  • “ The only thing necessary to stop websites from gaining traffic & visibility is a lack of hustle.”
  • Q & A Adam Melson @adammm www.seerinteractive.com/blog