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Search Engine Optimization for Small Business
Old Days of Optimization
Today
Main Factors CONTENT LINKS
Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits
Search Engine Optimization for Small Business Optimized Content + Some Linking = 458% Increase in Traffic in 5 Months
Search Engine Optimization for Small Business WHO CARES
Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits
Search Engine Optimization for Small Business WHO CARES 4300 Additional Visits  5% Visitors Convert To A Sale  Average Sal...
Search Engine Optimization for Small Business Client B 5552 Visits 30,208 Visits Purely Organic Search Traffic Doesn’t Inc...
Search Engine Optimization for Small Business WHO CARES 24,656 Additional Visits Per Month  2% Visitors Convert To A Sale ...
Search Engine Optimization for Small Business Quality Links + Optimized Content = Success
Search Engine Optimization for Small Business Why Links?
Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable
Valuable & Trusted Source 71,435 Unique Websites Linking
Another Trusted Source 7,038 Unique Websites Linking
Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable Helps Pass Value To Your Site
Search Engine Optimization for Small Business WHAT ABOUT SOCIAL?!?
Search Engine Optimization for Small Business
Search Engine Optimization for Small Business Not On The First Page of Google: Eye Shadow Lip Gloss Lip Pencils Tinted Moi...
Search Engine Optimization for Small Business Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara The...
Search Engine Optimization for Small Business What About Local Search?
Search Engine Optimization for Small Business http://www.davidmihm.com/local-search-ranking-factors.shtml
Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING
Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING Local Phone # Hours Put Yourself in Several Categorie...
Use Your Existing Resources To Identify Opportunities
Using Your Existing Linking Reach State & City Business Directories University Local Resources Pages
Using Your Existing Linking Reach http://www.union.umd.edu/GH/basic_needs/shopping.html
Using Your Existing Linking Reach University Local Resources Pages Alumni Updates & Job Postings
Using Your Existing Linking Reach
Using Your Existing Linking Reach Alumni Updates & Job Postings Job Posting Sites & Job Forums
Using Your Existing Linking Reach Job Posting Sites & Job Forums Participating in Industry Forums
http://directory.big-boards.com/
Using Your Existing Linking Reach Participating in Industry Forums Industry Directory Listings
Using Your Existing Linking Reach directorycritic.com/niche-directories.html
Using Your Existing Linking Reach Industry Directory Listings Sites Listing Any Company Website
Using Your Existing Linking Reach
Using Your Existing Linking Reach Sites Listing Any Company Website Sites Allowing Guest Posts/Interviews with Owners
Using Your Existing Linking Reach
Using Your Existing Linking Reach Sites Allowing Guest Posts/Interviews with Owners Black/Women/Christian/Jewish Business ...
Using Your Existing Linking Reach goblackbusiness.com/ cbd-search.com/ womenbusinessdirectory.com/ jmerica.com/jdirectory/
Using Your Existing Linking Reach Black/Women/Christian/Jewish Business Owners Military or Veteran Owned Businesses
Using Your Existing Linking Reach
Using Your Existing Linking Reach Military or Veteran Owned Businesses Sites Listing Military Discounts/Deals
Using Your Existing Linking Reach
Using Your Existing Linking Reach Sites Listing Military Discounts/Deals University Pages Linking to Staff/Student Deals
Using Your Existing Linking Reach
Using Your Existing Linking Reach University Pages Linking to Staff/Student Deals Scholarship Pages on University Sites
Using Your Existing Linking Reach http://eosp.csumb.edu/scholarship-websites http://finaid.ucf.edu/scholarships/
Using Your Existing Linking Reach Scholarship Pages on University Sites Scholarship Pages on High School Sites
Using Your Existing Linking Reach http://www.narlington.k12.nj.us/NAHS-Scholarship.htm http://www.clifton.k12.nj.us/hs/gui...
Using Your Existing Linking Reach Scholarship Pages on High School Sites High School or Local Athletic Team Sponsorship
Using Your Existing Linking Reach http://www.eteamz.com/southmdbaseball/sponsors/
Using Your Existing Linking Reach High School or Local Athletic Team Sponsorship Local Chamber of Commerce
Using Your Existing Linking Reach Local Chamber of Commerce Local Animal Shelters
Using Your Existing Linking Reach Local Animal Shelters Animals in the Office
Using Your Existing Linking Reach Animals in the Office Office Sponsored Athlete
Using Your Existing Linking Reach Office Sponsored Athlete Sponsoring a Local Podcamp/Barcamp
Using Your Existing Linking Reach http://podcamp.pbworks.com/w/page/17344268/FrontPage “ A PodCamp is a usually free BarCa...
Using Your Existing Linking Reach Sponsoring a Local Podcamp/Barcamp   Podcast Directories
Using Your Existing Linking Reach
Using Your Existing Linking Reach Podcast Directories   Sites Linking to Webinars
Using Your Existing Linking Reach Sites Linking to Webinars   Speaking at Events
Using Your Existing Linking Reach Speaking at Events   Donate a Raffle Prize
Using Your Existing Linking Reach Donate a Raffle Prize   Donate Old Product/Freebies
Using Your Existing Linking Reach Donate Old Product/Freebies   Hold a Contest/Twitter Contest
Using Your Existing Linking Reach Hold a Contest/Twitter Contest   Twitter Profile Sites
Using Your Existing Linking Reach twellow.com
Using Your Existing Linking Reach Twitter Profile Sites Sites That Profile Startups
Opportunity Cycle (Connect the dots)
Helpful Tools & Sites http://www.opensiteexplorer.org
Content & Internal Site Factors “ If you build it, they will come.”
Content & Internal Site Factors “ If you build it and never use the keywords that describe your services, I’ll never show ...
Quality Links + Optimized Content = Success
How much content? I need to keep my branding. Too many words ruins the design. I don’t know what to write there. I’m unwil...
Find Your Keywords https://adwords.google.com/select/KeywordToolExternal
Helpful Tools & Sites Find Longtail Keywords
What kind of keywords? Look at surrounding search results
What kind of keywords?
Content & Internal Site Factors Main Factors: Title Tag
Search Engine Optimization for Small Business Title Tag: Home – Smashbox – Official Site
Content Main Factors: Title Tag SEM / SEO company – w/ top ethical SEO consultants at our SEO agency in Philadelphia
Content Main Factors: Header/Headline/H1
Content Main Factors: Header/Headline/H1 Contains Flagpoles & Flag Poles in an H1. Ranks #1. Title Tag Says “Flag Poles – ...
Importance of a Meta Description
Importance of a Meta Description
Finding Duplicate Descriptions & Title Tags
How much content?
How much content?
How much content?
How much content?
How much content?
“ The only thing necessary for the triumph of evil is for good men to do nothing” - Edmond Burke
“ The only thing necessary to stop websites from gaining traffic & visibility is a lack of hustle.”
Q & A Adam Melson @adammm www.seerinteractive.com/blog
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Small business survival presentation

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Transcript of "Small business survival presentation"

  1. 1. Search Engine Optimization for Small Business
  2. 2. Old Days of Optimization
  3. 3. Today
  4. 4. Main Factors CONTENT LINKS
  5. 5. Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits
  6. 6. Search Engine Optimization for Small Business Optimized Content + Some Linking = 458% Increase in Traffic in 5 Months
  7. 7. Search Engine Optimization for Small Business WHO CARES
  8. 8. Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits
  9. 9. Search Engine Optimization for Small Business WHO CARES 4300 Additional Visits 5% Visitors Convert To A Sale Average Sale = $100 $21,500 Extra Revenue/Month
  10. 10. Search Engine Optimization for Small Business Client B 5552 Visits 30,208 Visits Purely Organic Search Traffic Doesn’t Include Branded Terms
  11. 11. Search Engine Optimization for Small Business WHO CARES 24,656 Additional Visits Per Month 2% Visitors Convert To A Sale Average Sale = $86 $42,408 Extra Revenue Each Month
  12. 12. Search Engine Optimization for Small Business Quality Links + Optimized Content = Success
  13. 13. Search Engine Optimization for Small Business Why Links?
  14. 14. Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable
  15. 15. Valuable & Trusted Source 71,435 Unique Websites Linking
  16. 16. Another Trusted Source 7,038 Unique Websites Linking
  17. 17. Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable Helps Pass Value To Your Site
  18. 18. Search Engine Optimization for Small Business WHAT ABOUT SOCIAL?!?
  19. 19. Search Engine Optimization for Small Business
  20. 20. Search Engine Optimization for Small Business Not On The First Page of Google: Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara
  21. 21. Search Engine Optimization for Small Business Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara These Terms Have Over 2million Searches/Year
  22. 22. Search Engine Optimization for Small Business What About Local Search?
  23. 23. Search Engine Optimization for Small Business http://www.davidmihm.com/local-search-ranking-factors.shtml
  24. 24. Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING
  25. 25. Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING Local Phone # Hours Put Yourself in Several Categories Upload Photos & Videos Write an “About Us” Paragraph Local Fax # Direct People to Write Reviews Get Links From Other Local Websites
  26. 26. Use Your Existing Resources To Identify Opportunities
  27. 27. Using Your Existing Linking Reach State & City Business Directories University Local Resources Pages
  28. 28. Using Your Existing Linking Reach http://www.union.umd.edu/GH/basic_needs/shopping.html
  29. 29. Using Your Existing Linking Reach University Local Resources Pages Alumni Updates & Job Postings
  30. 30. Using Your Existing Linking Reach
  31. 31. Using Your Existing Linking Reach Alumni Updates & Job Postings Job Posting Sites & Job Forums
  32. 32. Using Your Existing Linking Reach Job Posting Sites & Job Forums Participating in Industry Forums
  33. 33. http://directory.big-boards.com/
  34. 34. Using Your Existing Linking Reach Participating in Industry Forums Industry Directory Listings
  35. 35. Using Your Existing Linking Reach directorycritic.com/niche-directories.html
  36. 36. Using Your Existing Linking Reach Industry Directory Listings Sites Listing Any Company Website
  37. 37. Using Your Existing Linking Reach
  38. 38. Using Your Existing Linking Reach Sites Listing Any Company Website Sites Allowing Guest Posts/Interviews with Owners
  39. 39. Using Your Existing Linking Reach
  40. 40. Using Your Existing Linking Reach Sites Allowing Guest Posts/Interviews with Owners Black/Women/Christian/Jewish Business Owners
  41. 41. Using Your Existing Linking Reach goblackbusiness.com/ cbd-search.com/ womenbusinessdirectory.com/ jmerica.com/jdirectory/
  42. 42. Using Your Existing Linking Reach Black/Women/Christian/Jewish Business Owners Military or Veteran Owned Businesses
  43. 43. Using Your Existing Linking Reach
  44. 44. Using Your Existing Linking Reach Military or Veteran Owned Businesses Sites Listing Military Discounts/Deals
  45. 45. Using Your Existing Linking Reach
  46. 46. Using Your Existing Linking Reach Sites Listing Military Discounts/Deals University Pages Linking to Staff/Student Deals
  47. 47. Using Your Existing Linking Reach
  48. 48. Using Your Existing Linking Reach University Pages Linking to Staff/Student Deals Scholarship Pages on University Sites
  49. 49. Using Your Existing Linking Reach http://eosp.csumb.edu/scholarship-websites http://finaid.ucf.edu/scholarships/
  50. 50. Using Your Existing Linking Reach Scholarship Pages on University Sites Scholarship Pages on High School Sites
  51. 51. Using Your Existing Linking Reach http://www.narlington.k12.nj.us/NAHS-Scholarship.htm http://www.clifton.k12.nj.us/hs/guidance/scholar_janmar.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/scholarship_list.htm http://saboe.k12.nj.us/mshs/mhs_guidance.html http://www.wdeptford.k12.nj.us/High_School/Guidance/Scholarships/January%202011_Scholarship.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/newsletter.htm http://www.trenton.k12.nj.us/tchs/Guidance/Scholoarships.htm http://www.bordentown.k12.nj.us/webpages/guidance/index.cfm?subpage=400546 http://www.bloomfield.k12.nj.us/Highschool/0708shcolarshiplist.htm http://www.bridgeton.k12.nj.us/index.php?option=com_content&task=view&id=75&Itemid=342 http://www.keansburg.k12.nj.us/khs/Guidance/Scholarship%20bulletin.pdf http://www.nps.k12.nj.us/236620129101236910/site/default.asp http://www.monroetwp.k12.nj.us/HighSchool/Departments/Guidance/Contents/SCHOLARSHP/2010-2011/Bulletin4.html http://www.montclair.k12.nj.us/WebPage.aspx?Id=506
  52. 52. Using Your Existing Linking Reach Scholarship Pages on High School Sites High School or Local Athletic Team Sponsorship
  53. 53. Using Your Existing Linking Reach http://www.eteamz.com/southmdbaseball/sponsors/
  54. 54. Using Your Existing Linking Reach High School or Local Athletic Team Sponsorship Local Chamber of Commerce
  55. 55. Using Your Existing Linking Reach Local Chamber of Commerce Local Animal Shelters
  56. 56. Using Your Existing Linking Reach Local Animal Shelters Animals in the Office
  57. 57. Using Your Existing Linking Reach Animals in the Office Office Sponsored Athlete
  58. 58. Using Your Existing Linking Reach Office Sponsored Athlete Sponsoring a Local Podcamp/Barcamp
  59. 59. Using Your Existing Linking Reach http://podcamp.pbworks.com/w/page/17344268/FrontPage “ A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media.”
  60. 60. Using Your Existing Linking Reach Sponsoring a Local Podcamp/Barcamp Podcast Directories
  61. 61. Using Your Existing Linking Reach
  62. 62. Using Your Existing Linking Reach Podcast Directories Sites Linking to Webinars
  63. 63. Using Your Existing Linking Reach Sites Linking to Webinars Speaking at Events
  64. 64. Using Your Existing Linking Reach Speaking at Events Donate a Raffle Prize
  65. 65. Using Your Existing Linking Reach Donate a Raffle Prize Donate Old Product/Freebies
  66. 66. Using Your Existing Linking Reach Donate Old Product/Freebies Hold a Contest/Twitter Contest
  67. 67. Using Your Existing Linking Reach Hold a Contest/Twitter Contest Twitter Profile Sites
  68. 68. Using Your Existing Linking Reach twellow.com
  69. 69. Using Your Existing Linking Reach Twitter Profile Sites Sites That Profile Startups
  70. 70. Opportunity Cycle (Connect the dots)
  71. 71. Helpful Tools & Sites http://www.opensiteexplorer.org
  72. 72. Content & Internal Site Factors “ If you build it, they will come.”
  73. 73. Content & Internal Site Factors “ If you build it and never use the keywords that describe your services, I’ll never show your website when people search for those keywords.”
  74. 74. Quality Links + Optimized Content = Success
  75. 75. How much content? I need to keep my branding. Too many words ruins the design. I don’t know what to write there. I’m unwilling to add or change content regardless of the opportunity cost.
  76. 76. Find Your Keywords https://adwords.google.com/select/KeywordToolExternal
  77. 77. Helpful Tools & Sites Find Longtail Keywords
  78. 78. What kind of keywords? Look at surrounding search results
  79. 79. What kind of keywords?
  80. 80. Content & Internal Site Factors Main Factors: Title Tag
  81. 81. Search Engine Optimization for Small Business Title Tag: Home – Smashbox – Official Site
  82. 82. Content Main Factors: Title Tag SEM / SEO company – w/ top ethical SEO consultants at our SEO agency in Philadelphia
  83. 83. Content Main Factors: Header/Headline/H1
  84. 84. Content Main Factors: Header/Headline/H1 Contains Flagpoles & Flag Poles in an H1. Ranks #1. Title Tag Says “Flag Poles – Aluminum Flagpoles, Flags & Flag Poles for Sale”
  85. 85. Importance of a Meta Description
  86. 86. Importance of a Meta Description
  87. 87. Finding Duplicate Descriptions & Title Tags
  88. 88. How much content?
  89. 89. How much content?
  90. 90. How much content?
  91. 91. How much content?
  92. 92. How much content?
  93. 93.
  94. 94. “ The only thing necessary for the triumph of evil is for good men to do nothing” - Edmond Burke
  95. 95. “ The only thing necessary to stop websites from gaining traffic & visibility is a lack of hustle.”
  96. 96. Q & A Adam Melson @adammm www.seerinteractive.com/blog
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