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Small business survival presentation

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  • 1. Search Engine Optimization for Small Business
  • 2. Old Days of Optimization
  • 3. Today
  • 4. Main Factors CONTENT LINKS
  • 5. Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits
  • 6. Search Engine Optimization for Small Business Optimized Content + Some Linking = 458% Increase in Traffic in 5 Months
  • 7. Search Engine Optimization for Small Business WHO CARES
  • 8. Search Engine Optimization for Small Business Client A 1200 Visits 5500 Visits
  • 9. Search Engine Optimization for Small Business WHO CARES 4300 Additional Visits 5% Visitors Convert To A Sale Average Sale = $100 $21,500 Extra Revenue/Month
  • 10. Search Engine Optimization for Small Business Client B 5552 Visits 30,208 Visits Purely Organic Search Traffic Doesn’t Include Branded Terms
  • 11. Search Engine Optimization for Small Business WHO CARES 24,656 Additional Visits Per Month 2% Visitors Convert To A Sale Average Sale = $86 $42,408 Extra Revenue Each Month
  • 12. Search Engine Optimization for Small Business Quality Links + Optimized Content = Success
  • 13. Search Engine Optimization for Small Business Why Links?
  • 14. Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable
  • 15. Valuable & Trusted Source 71,435 Unique Websites Linking
  • 16. Another Trusted Source 7,038 Unique Websites Linking
  • 17. Search Engine Optimization for Small Business Why Links? Helps Google Know What is Valuable Helps Pass Value To Your Site
  • 18. Search Engine Optimization for Small Business WHAT ABOUT SOCIAL?!?
  • 19. Search Engine Optimization for Small Business
  • 20. Search Engine Optimization for Small Business Not On The First Page of Google: Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara
  • 21. Search Engine Optimization for Small Business Eye Shadow Lip Gloss Lip Pencils Tinted Moisturizer Mascara Best Mascara These Terms Have Over 2million Searches/Year
  • 22. Search Engine Optimization for Small Business What About Local Search?
  • 23. Search Engine Optimization for Small Business http://www.davidmihm.com/local-search-ranking-factors.shtml
  • 24. Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING
  • 25. Search Engine Optimization for Small Business TELL GOOGLE EVERYTHING Local Phone # Hours Put Yourself in Several Categories Upload Photos & Videos Write an “About Us” Paragraph Local Fax # Direct People to Write Reviews Get Links From Other Local Websites
  • 26. Use Your Existing Resources To Identify Opportunities
  • 27. Using Your Existing Linking Reach State & City Business Directories University Local Resources Pages
  • 28. Using Your Existing Linking Reach http://www.union.umd.edu/GH/basic_needs/shopping.html
  • 29. Using Your Existing Linking Reach University Local Resources Pages Alumni Updates & Job Postings
  • 30. Using Your Existing Linking Reach
  • 31. Using Your Existing Linking Reach Alumni Updates & Job Postings Job Posting Sites & Job Forums
  • 32. Using Your Existing Linking Reach Job Posting Sites & Job Forums Participating in Industry Forums
  • 33. http://directory.big-boards.com/
  • 34. Using Your Existing Linking Reach Participating in Industry Forums Industry Directory Listings
  • 35. Using Your Existing Linking Reach directorycritic.com/niche-directories.html
  • 36. Using Your Existing Linking Reach Industry Directory Listings Sites Listing Any Company Website
  • 37. Using Your Existing Linking Reach
  • 38. Using Your Existing Linking Reach Sites Listing Any Company Website Sites Allowing Guest Posts/Interviews with Owners
  • 39. Using Your Existing Linking Reach
  • 40. Using Your Existing Linking Reach Sites Allowing Guest Posts/Interviews with Owners Black/Women/Christian/Jewish Business Owners
  • 41. Using Your Existing Linking Reach goblackbusiness.com/ cbd-search.com/ womenbusinessdirectory.com/ jmerica.com/jdirectory/
  • 42. Using Your Existing Linking Reach Black/Women/Christian/Jewish Business Owners Military or Veteran Owned Businesses
  • 43. Using Your Existing Linking Reach
  • 44. Using Your Existing Linking Reach Military or Veteran Owned Businesses Sites Listing Military Discounts/Deals
  • 45. Using Your Existing Linking Reach
  • 46. Using Your Existing Linking Reach Sites Listing Military Discounts/Deals University Pages Linking to Staff/Student Deals
  • 47. Using Your Existing Linking Reach
  • 48. Using Your Existing Linking Reach University Pages Linking to Staff/Student Deals Scholarship Pages on University Sites
  • 49. Using Your Existing Linking Reach http://eosp.csumb.edu/scholarship-websites http://finaid.ucf.edu/scholarships/
  • 50. Using Your Existing Linking Reach Scholarship Pages on University Sites Scholarship Pages on High School Sites
  • 51. Using Your Existing Linking Reach http://www.narlington.k12.nj.us/NAHS-Scholarship.htm http://www.clifton.k12.nj.us/hs/guidance/scholar_janmar.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/scholarship_list.htm http://saboe.k12.nj.us/mshs/mhs_guidance.html http://www.wdeptford.k12.nj.us/High_School/Guidance/Scholarships/January%202011_Scholarship.htm http://www.pointpleasant.k12.nj.us/highschool/deptcourses/guidance/newsletter.htm http://www.trenton.k12.nj.us/tchs/Guidance/Scholoarships.htm http://www.bordentown.k12.nj.us/webpages/guidance/index.cfm?subpage=400546 http://www.bloomfield.k12.nj.us/Highschool/0708shcolarshiplist.htm http://www.bridgeton.k12.nj.us/index.php?option=com_content&task=view&id=75&Itemid=342 http://www.keansburg.k12.nj.us/khs/Guidance/Scholarship%20bulletin.pdf http://www.nps.k12.nj.us/236620129101236910/site/default.asp http://www.monroetwp.k12.nj.us/HighSchool/Departments/Guidance/Contents/SCHOLARSHP/2010-2011/Bulletin4.html http://www.montclair.k12.nj.us/WebPage.aspx?Id=506
  • 52. Using Your Existing Linking Reach Scholarship Pages on High School Sites High School or Local Athletic Team Sponsorship
  • 53. Using Your Existing Linking Reach http://www.eteamz.com/southmdbaseball/sponsors/
  • 54. Using Your Existing Linking Reach High School or Local Athletic Team Sponsorship Local Chamber of Commerce
  • 55. Using Your Existing Linking Reach Local Chamber of Commerce Local Animal Shelters
  • 56. Using Your Existing Linking Reach Local Animal Shelters Animals in the Office
  • 57. Using Your Existing Linking Reach Animals in the Office Office Sponsored Athlete
  • 58. Using Your Existing Linking Reach Office Sponsored Athlete Sponsoring a Local Podcamp/Barcamp
  • 59. Using Your Existing Linking Reach http://podcamp.pbworks.com/w/page/17344268/FrontPage “ A PodCamp is a usually free BarCamp-style community UnConference for new media enthusiasts and professionals including bloggers, podcasters, YouTubers, social networkers, and anyone curious about new media.”
  • 60. Using Your Existing Linking Reach Sponsoring a Local Podcamp/Barcamp Podcast Directories
  • 61. Using Your Existing Linking Reach
  • 62. Using Your Existing Linking Reach Podcast Directories Sites Linking to Webinars
  • 63. Using Your Existing Linking Reach Sites Linking to Webinars Speaking at Events
  • 64. Using Your Existing Linking Reach Speaking at Events Donate a Raffle Prize
  • 65. Using Your Existing Linking Reach Donate a Raffle Prize Donate Old Product/Freebies
  • 66. Using Your Existing Linking Reach Donate Old Product/Freebies Hold a Contest/Twitter Contest
  • 67. Using Your Existing Linking Reach Hold a Contest/Twitter Contest Twitter Profile Sites
  • 68. Using Your Existing Linking Reach twellow.com
  • 69. Using Your Existing Linking Reach Twitter Profile Sites Sites That Profile Startups
  • 70. Opportunity Cycle (Connect the dots)
  • 71. Helpful Tools & Sites http://www.opensiteexplorer.org
  • 72. Content & Internal Site Factors “ If you build it, they will come.”
  • 73. Content & Internal Site Factors “ If you build it and never use the keywords that describe your services, I’ll never show your website when people search for those keywords.”
  • 74. Quality Links + Optimized Content = Success
  • 75. How much content? I need to keep my branding. Too many words ruins the design. I don’t know what to write there. I’m unwilling to add or change content regardless of the opportunity cost.
  • 76. Find Your Keywords https://adwords.google.com/select/KeywordToolExternal
  • 77. Helpful Tools & Sites Find Longtail Keywords
  • 78. What kind of keywords? Look at surrounding search results
  • 79. What kind of keywords?
  • 80. Content & Internal Site Factors Main Factors: Title Tag
  • 81. Search Engine Optimization for Small Business Title Tag: Home – Smashbox – Official Site
  • 82. Content Main Factors: Title Tag SEM / SEO company – w/ top ethical SEO consultants at our SEO agency in Philadelphia
  • 83. Content Main Factors: Header/Headline/H1
  • 84. Content Main Factors: Header/Headline/H1 Contains Flagpoles & Flag Poles in an H1. Ranks #1. Title Tag Says “Flag Poles – Aluminum Flagpoles, Flags & Flag Poles for Sale”
  • 85. Importance of a Meta Description
  • 86. Importance of a Meta Description
  • 87. Finding Duplicate Descriptions & Title Tags
  • 88. How much content?
  • 89. How much content?
  • 90. How much content?
  • 91. How much content?
  • 92. How much content?
  • 93.
  • 94. “ The only thing necessary for the triumph of evil is for good men to do nothing” - Edmond Burke
  • 95. “ The only thing necessary to stop websites from gaining traffic & visibility is a lack of hustle.”
  • 96. Q & A Adam Melson @adammm www.seerinteractive.com/blog