Jonathan KoppPartner & Global Director,     Ketchum Digital jonathan.kopp@ketchum.com        @jonathankopp
Why We’re Here•   G+ social networking features•   G+ for business•   Strategic considerations•   Competitive context
@ 5-Months     Beta release: June 28, 2011  -Public launch: September 20, 2011     -40 million users in 4 months-Brand pag...
Features
StreamLike Facebook’s Wall (but with no ads)
Circleso   Comparable to Facebook’s Friends & Followers.o   Controls who sees or doesn‘t see posts.o   Users can add multi...
Who’s In Your Circles?    A-List Influencers on G+
Tagging with Circleso Tagging a user by typing their name preceded by a  “+” allows only that person to see a particular p...
Privacy Settings with Circles     (and pseudonyms coming soon)                                      Privacy               ...
Circles: the New Media List1. Search in G+ for people, brands, companies, issues, pictures, etc.  • Use #hashtags, too.2. ...
Sparkso Search for a user’s interests.o Quick monitoring for keywords, a la RSS or Google Reader.o Use specific keywords t...
Photo SharingPicasa (“Google Photos”) Integration
Photos From Circles3.4B uploads in 100 days                           Photo search
Get Creative with Content     Use the G+ “Creative Kit” to enhance &  alter photos for improved visual storytelling.      ...
Chat & Hangoutso IM with text or video.o Up to 10 users at a time – public or selected.o Can share & watch YouTube videos ...
3 Party Apps           rd     “Hangouts” just got more fun    -Broadcast & record your Hangouts.-Add chat function for inc...
Social GamesAngry Birds was one of the inaugural brand pages
Mobileo Messenger allows text message blasts  to your Circles.o Posts allow for check-ins.o Mobile users can find “Nearby”...
Ripples for Social Analytics                     • Conversation tracking                     • Measurement                ...
for Business
Google Apps / G+ Integration  For Internal Communications                             G+ Hangouts with ExtrasIncrease prod...
•   CompaniesPages                •   Brands(released 11/8/2011) •   Organizations
Inaugural G+ Pages           INAUGURAL G+ BRAND PAGES           All American Rejects      Anderson Cooper 360           An...
Create Your G+ Page   https://plus.google.com/pages/create
Access & Manage Your G+ Page         Upon signing into your Google+ account, you will see “pages” under your name.Like Twi...
+1 & + : Geared for Google Search                                Direct Connect with “+”SEO                               ...
G+ Ties “+1’s” Together            Courtesy of Google
Analytics: +1 Button Insights               Courtesy of Google
How to + Up Your G+ Page
Some Creative Examples                         http://gpluspic.com/banner Intel asks, “Whichcircle are you in?”    To ensu...
Building More Personal Relationships-    Hangout With Your Audience
G+ : Unlikely Winner In NBA Lockout?           UPDATE: TOUR CANCELED           DUE TO RESOLUTION                     Meanw...
Some StrategicConsiderations
Why Use G+?                              40 million+ registered users as of Oct. 19thApprox. 69% male, heavily tech/coasta...
Leverage the Google-plex          Picasa /                     Blogger / “Google Blogs”:                         YouTube: ...
Channel Strategy                 Respect the NetworkDon’t post the same message on G+ as you would on Facebook, Twitter, e...
Managing Community & Content:  Best Practices Still Apply • Build & manage a social media content   & conversation calenda...
G+ Offers These Best Practices   (and we tend to agree)              Courtesy of Google
CompetitionPhoto courtesy of: http://www.singlegrain.com/blog/facebook-vs-google-plus/
Google+ vs. Facebook as Social Networks
Pull Up a Level• The social network is merely one feature• G+ adds a “social layer” to the Internet
Key Takeaways                           +/-         • Is new & already off to an exciting start, with           deep integ...
Appendix
Photo courtesy of: Mashable.com
Jonathan KoppPartner & Global Director,     Ketchum Digital jonathan.kopp@ketchum.com        @jonathankopp
Created Google+ Deck for Global Director of Ketchum Digital
Created Google+ Deck for Global Director of Ketchum Digital
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Created Google+ Deck for Global Director of Ketchum Digital

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Jonathan Kopp, Partner & Global Director of Ketchum Digital (a great guy, let me add) was my manager at Ketchum. I created this deck with Jonathan Kopp for his Google+ webinar.

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Transcript of "Created Google+ Deck for Global Director of Ketchum Digital "

  1. 1. Jonathan KoppPartner & Global Director, Ketchum Digital jonathan.kopp@ketchum.com @jonathankopp
  2. 2. Why We’re Here• G+ social networking features• G+ for business• Strategic considerations• Competitive context
  3. 3. @ 5-Months Beta release: June 28, 2011 -Public launch: September 20, 2011 -40 million users in 4 months-Brand pages launch: November 9, 2011 -Over 1 billion items shared daily
  4. 4. Features
  5. 5. StreamLike Facebook’s Wall (but with no ads)
  6. 6. Circleso Comparable to Facebook’s Friends & Followers.o Controls who sees or doesn‘t see posts.o Users can add multiple Circles.o User is the only person who sees where people are placed.o Share your circles.
  7. 7. Who’s In Your Circles? A-List Influencers on G+
  8. 8. Tagging with Circleso Tagging a user by typing their name preceded by a “+” allows only that person to see a particular post.o Tagging an individual & Circle(s) makes a post visible to that person & the selected Circle(s).o Users can now tag Pages, too.
  9. 9. Privacy Settings with Circles (and pseudonyms coming soon) Privacy controls How news now travels.
  10. 10. Circles: the New Media List1. Search in G+ for people, brands, companies, issues, pictures, etc. • Use #hashtags, too.2. Create a circle (or use an existing circle) to follow these people. 2) This box will appear. Simply name the group and click on “Create.” 4) The person will now appear in your stream. 1) Click here. 3) Check the box to add the person to this circle.
  11. 11. Sparkso Search for a user’s interests.o Quick monitoring for keywords, a la RSS or Google Reader.o Use specific keywords to help your page appear more frequently.
  12. 12. Photo SharingPicasa (“Google Photos”) Integration
  13. 13. Photos From Circles3.4B uploads in 100 days Photo search
  14. 14. Get Creative with Content Use the G+ “Creative Kit” to enhance & alter photos for improved visual storytelling. G+ #hashtags provide flexible search options.
  15. 15. Chat & Hangoutso IM with text or video.o Up to 10 users at a time – public or selected.o Can share & watch YouTube videos together.
  16. 16. 3 Party Apps rd “Hangouts” just got more fun -Broadcast & record your Hangouts.-Add chat function for increased engagement.
  17. 17. Social GamesAngry Birds was one of the inaugural brand pages
  18. 18. Mobileo Messenger allows text message blasts to your Circles.o Posts allow for check-ins.o Mobile users can find “Nearby” users. Hangouts / video chat features on ANDROID devices Photo courtesy of: http://androinica.com/wp- content/uploads/2011/09/hangouts-google- plus2-235x186.jpg
  19. 19. Ripples for Social Analytics • Conversation tracking • Measurement • Engagement • Analytics • Influencer identification
  20. 20. for Business
  21. 21. Google Apps / G+ Integration For Internal Communications G+ Hangouts with ExtrasIncrease productivitythrough live collaborationon documents & multi-person video chat.
  22. 22. • CompaniesPages • Brands(released 11/8/2011) • Organizations
  23. 23. Inaugural G+ Pages INAUGURAL G+ BRAND PAGES All American Rejects Anderson Cooper 360 Angry Birds Barcelona Football Club Burberry Dallas Cowboys Good Morning America H&M Macy’s Modelland The Muppets* Pepsi Phoenix Suns Save the Children Special Report with Bret Baier Toyota Train WWE X Games Zen Bikes
  24. 24. Create Your G+ Page https://plus.google.com/pages/create
  25. 25. Access & Manage Your G+ Page Upon signing into your Google+ account, you will see “pages” under your name.Like Twitter (but unlikeFacebook), a brand page canfollow its fans back (only after afan follows the brand). This allowsthe brand page to comment on itsfans’ updates (& vice versa) andincrease fan engagement. NOTE: G+ DOES NOT YET SUPPORT MULTIPLE ADMINS OR ACCOUNT TRANSFERS.
  26. 26. +1 & + : Geared for Google Search Direct Connect with “+”SEO SEM Websites using Google’s “+1” button get 3.5X the Google+ visits. Note: requires G+ website integration
  27. 27. G+ Ties “+1’s” Together Courtesy of Google
  28. 28. Analytics: +1 Button Insights Courtesy of Google
  29. 29. How to + Up Your G+ Page
  30. 30. Some Creative Examples http://gpluspic.com/banner Intel asks, “Whichcircle are you in?” To ensure more relevant, targeted conversations
  31. 31. Building More Personal Relationships- Hangout With Your Audience
  32. 32. G+ : Unlikely Winner In NBA Lockout? UPDATE: TOUR CANCELED DUE TO RESOLUTION Meanwhile, all 30 MLB teams have set up G+ Pages. And many sports franchises are exploring YouTube live stream arrangements.
  33. 33. Some StrategicConsiderations
  34. 34. Why Use G+? 40 million+ registered users as of Oct. 19thApprox. 69% male, heavily tech/coastal Follow your audience. Leave no stone unturned… Photo courtesy of: http://www.guy- Photo courtesy of: http://www.singlegrain.com/blog/facebook-vs-google-plus/ sports.com/fun_pictures/stone_unturned.jpg
  35. 35. Leverage the Google-plex Picasa / Blogger / “Google Blogs”: YouTube: “Google Photos”: longer form content videos picturesAndroid Sparks Share on G+ Drive SEO
  36. 36. Channel Strategy Respect the NetworkDon’t post the same message on G+ as you would on Facebook, Twitter, etc. Each requires a different approach. More consumer/mass/brand friendly. Seek engagement, e.g., with humor, questions, polls & discount offers. Post with EdgeRank in mind, so your posts find their way into fans’ newsfeed. More tech/coastal/male. No commercial content. Pose questions, discussion starters, and stories. Post with SEO & Sparks in mind; Make sure to call out keywords for search index, rank & relevance. Limited to 140 characters. Short, information, links, quick thoughts. Maximized with link shorteners. More frequent posts generally accepted by users.
  37. 37. Managing Community & Content: Best Practices Still Apply • Build & manage a social media content & conversation calendar –Keep it directional & flexible. –Remain relevant to real world events. –Monitor & be responsive. • 70/30 Rule –70% talk about what they want to talk about. •New “What’s Hot” feature helps spot trends & memes. –30% talk about your brand & news.
  38. 38. G+ Offers These Best Practices (and we tend to agree) Courtesy of Google
  39. 39. CompetitionPhoto courtesy of: http://www.singlegrain.com/blog/facebook-vs-google-plus/
  40. 40. Google+ vs. Facebook as Social Networks
  41. 41. Pull Up a Level• The social network is merely one feature• G+ adds a “social layer” to the Internet
  42. 42. Key Takeaways +/- • Is new & already off to an exciting start, with deep integration into other Google products. • Adds a “social layer” to the web. • It features rich & ad free content, making it an uncluttered & exciting user experience, with great promise for brands & organizations. Still in “beta,” with ongoing evolutions.Hasn’t achieved anywhere near mass adoption. Adds another channel to our distribution lists.
  43. 43. Appendix
  44. 44. Photo courtesy of: Mashable.com
  45. 45. Jonathan KoppPartner & Global Director, Ketchum Digital jonathan.kopp@ketchum.com @jonathankopp

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