Ogilvy & Mater/Social@Ogilvy dominated social media at Cannes. Here is a quick glimpse into how we did it. I led social media strategy, creative direction, and execution.
This was a tremendous team effort. Many were involved. The team that oversaw the operation - CMO, Marketing Director, Editorial Director, Social Media Director/Community Director, Business Development Director, Group Communications Director for Asia-Pacific, Designer/Creative, and many others.
Big shout out to Nikolaj Birjukow, Marketing Director, O&M, Jeremy Katz, Editorial Director, O&M, and Luis Vilches, Creative Designer. This was a team effort far and beyond but these three guys are magicians, and most importantly -- good people!