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byAdamKornblum
CommunityDirector
Social@Ogilvy/Ogilvy&Mather
2013
#canneslions
Ogilvy&
Mather
impact
8
Day1:"Ogilvy dominates
social media at cannes"
-Campaign
We arrived with an
editorial calendar and
shareable assets.
Ogilvy Focused on
thought leadership...
All living in one location.
Real-time coverage, daily
recaps, infographics, video
interviews, and more—
All designed to be shared.Thomas Crampton and ...
Our content was
shared by our clients.
value was baked
into every post
and shared by influencers.
Daily op-eds amplified
our presence
"If I had to give one agency the
Grand Prix award for festival
Twitter coverage it would be
Ogilvy & Mather, no contest."
...
Ogilvy & Mather Client
Feedback
Global Creative Director, Coca-Cola
VP of Global Advertising Strategy and Creative Excelle...
End result:Ogilvy earned
"11,000 more mentions than
nearest competitor."-The Drum
"Ogilvy remained leagues
ahead in the hashtag
stakes."-Salesforce
#Ogilvycannes earned
126 million impressions.
#OgilvyCannes
126 million
impressions
on Twitter
mentioned in
17,483 tweets
...
Shared content on
Facebook skyrocketed
y-o-y by
8,325%
SlideShare
52,122
views
on our thought leadership pieces
Source: Sl...
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2013 #CannesLions Ogilvy & Mather Impact Report / #OgilvyCannes

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Ogilvy & Mater/Social@Ogilvy dominated social media at Cannes. Here is a quick glimpse into how we did it. I led social media strategy, creative direction, and execution.

This was a tremendous team effort. Many were involved. The team that oversaw the operation - CMO, Marketing Director, Editorial Director, Social Media Director/Community Director, Business Development Director, Group Communications Director for Asia-Pacific, Designer/Creative, and many others.

Big shout out to Nikolaj Birjukow, Marketing Director, O&M, Jeremy Katz, Editorial Director, O&M, and Luis Vilches, Creative Designer. This was a team effort far and beyond but these three guys are magicians, and most importantly -- good people!

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Transcript of "2013 #CannesLions Ogilvy & Mather Impact Report / #OgilvyCannes"

  1. 1. byAdamKornblum CommunityDirector Social@Ogilvy/Ogilvy&Mather 2013 #canneslions Ogilvy& Mather impact 8
  2. 2. Day1:"Ogilvy dominates social media at cannes" -Campaign
  3. 3. We arrived with an editorial calendar and shareable assets.
  4. 4. Ogilvy Focused on thought leadership... All living in one location.
  5. 5. Real-time coverage, daily recaps, infographics, video interviews, and more— All designed to be shared.Thomas Crampton and video team captured interviews in real-time with top executives from Coca-Cola, Unilever, our Chairman and CEO, WPP's CEO, and more.
  6. 6. Our content was shared by our clients.
  7. 7. value was baked into every post and shared by influencers.
  8. 8. Daily op-eds amplified our presence
  9. 9. "If I had to give one agency the Grand Prix award for festival Twitter coverage it would be Ogilvy & Mather, no contest." -Duo consulting's blog
  10. 10. Ogilvy & Mather Client Feedback Global Creative Director, Coca-Cola VP of Global Advertising Strategy and Creative Excellence Coca-Cola
  11. 11. End result:Ogilvy earned "11,000 more mentions than nearest competitor."-The Drum
  12. 12. "Ogilvy remained leagues ahead in the hashtag stakes."-Salesforce
  13. 13. #Ogilvycannes earned 126 million impressions. #OgilvyCannes 126 million impressions on Twitter mentioned in 17,483 tweets #1 most retweeted tweet for all of #CannesLions Source: Sysomos Y-O-Y growth on Twitter Reach 673%% Totalnumber of Retweets for #ogilvycannes: 13,972 Y-O-Y growth: 576%
  14. 14. Shared content on Facebook skyrocketed y-o-y by 8,325% SlideShare 52,122 views on our thought leadership pieces Source: SlideShare Facebook posts earned 58,530 LikesSource: Facebook insights
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