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How to build learnable apps that users love at first sight
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How to build learnable apps that users love at first sight

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  • 1. How to Build Learnable Apps that Users Love at First Sight Adam Kenney adam@pmd.com
  • 2. A little bit about me...
  • 3. Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
  • 4. Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
  • 5. Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
  • 6. Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
  • 7. A little bit about you...
  • 8. Who has a smartphone? (keep your hand in the air)
  • 9. Put your hand down if you have NEVER used an app.
  • 10. Tell me your favorite app. !
  • 11. How often do you use it?
  • 12. You’re “engaged” with it.
  • 13. You’re “engaged” with it. (as in, you would marry it if marriage were defined as the union of a person and an app)
  • 14. What was your impression when you tried to use the app for the first time?
  • 15. What do you hope to accomplish the first time you open a new app?
  • 16. You downloaded it for some purpose.
  • 17. credit: Kathy Sierra
  • 18. Three Laws of Love
  • 19. Example 1: Pandora
  • 20. How do you play “I Will Survive”?
  • 21. Familiarity makes it easy to learn because your guesses are good.
  • 22. Law 1. Love starts with what you know.
  • 23. How many options do I have here?
  • 24. If you only have one choice, you can’t make the wrong choice.
  • 25. 2. Love makes complicated choices simple.
  • 26. Let’s actually try to find the song.
  • 27. Trepidation...
  • 28. I AM A GENIUS.
  • 29. Reward trial and error.
  • 30. 3. Love is spontaneous.
  • 31. 3. Love is spontaneous!
  • 32. Example 2: Facebook
  • 33. 1. Like other apps?
  • 34. 2. How many choices?
  • 35. 3. Rewards exploration?
  • 36. I feel incompetent and angry, and I hate Mark Zuckerberg.
  • 37. Time for a makeover!
  • 38. 1. Make it familiar.
  • 39. 2. Remove choices.
  • 40. 3. Reward exploration.
  • 41. We’ve come a long way.
  • 42. Now what? Ship it?
  • 43. Only users can tell us with certainty if this is an improvement.
  • 44. You can monitor their actions from afar...
  • 45. ...but you can’t create an emotion (love) with analytical data alone.
  • 46. Love from a distance isn’t love, it’s a fantasy.
  • 47. Heat maps won’t tell you “what were you trying to do when you got frustrated and decided to stop using my beautiful app?”
  • 48. A/B testing won’t tell you “what were you hoping would happen when you tapped on that button?”
  • 49. These are not substitutes for understanding your users.
  • 50. If you want your users to get engaged with your app, you have to get engaged with your users.
  • 51. So get your hands dirty.
  • 52. Facial expressions, body language, and tone of voice will tell you things that the user could never or would never articulate.
  • 53. Be a user.
  • 54. Obsess.
  • 55. Your app will be 1000 times better !
  • 56. Your app will be 1000 times better and you’ll learn how to design great software.
  • 57. You can’t buy 32,911 reviews like this.
  • 58. Songza wouldn’t have achieved this as a multi-billion dollar company.
  • 59. There are many paths to success in software. ! The surest is to create mind- blowingly amazing software that your users love.
  • 60. Mobile software that doctors love. Adam Kenney adam@pmd.com
  • 61. Questions?! Adam Kenney adam@pmd.com

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