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How to build learnable apps that users love at first sight
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How to build learnable apps that users love at first sight

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    How to build learnable apps that users love at first sight How to build learnable apps that users love at first sight Presentation Transcript

    • How to Build Learnable Apps that Users Love at First Sight Adam Kenney adam@pmd.com
    • A little bit about me...
    • Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
    • Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
    • Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
    • Director of Software Dev at pmd.com.We make doctors happy. (They said it couldn't be done!) Brews beer, writes code, likes dancing, mountains, fluffy kittens.
    • A little bit about you...
    • Who has a smartphone? (keep your hand in the air)
    • Put your hand down if you have NEVER used an app.
    • Tell me your favorite app. !
    • How often do you use it?
    • You’re “engaged” with it.
    • You’re “engaged” with it. (as in, you would marry it if marriage were defined as the union of a person and an app)
    • What was your impression when you tried to use the app for the first time?
    • What do you hope to accomplish the first time you open a new app?
    • You downloaded it for some purpose.
    • credit: Kathy Sierra
    • Three Laws of Love
    • Example 1: Pandora
    • How do you play “I Will Survive”?
    • Familiarity makes it easy to learn because your guesses are good.
    • Law 1. Love starts with what you know.
    • How many options do I have here?
    • If you only have one choice, you can’t make the wrong choice.
    • 2. Love makes complicated choices simple.
    • Let’s actually try to find the song.
    • Trepidation...
    • I AM A GENIUS.
    • Reward trial and error.
    • 3. Love is spontaneous.
    • 3. Love is spontaneous!
    • Example 2: Facebook
    • 1. Like other apps?
    • 2. How many choices?
    • 3. Rewards exploration?
    • I feel incompetent and angry, and I hate Mark Zuckerberg.
    • Time for a makeover!
    • 1. Make it familiar.
    • 2. Remove choices.
    • 3. Reward exploration.
    • We’ve come a long way.
    • Now what? Ship it?
    • Only users can tell us with certainty if this is an improvement.
    • You can monitor their actions from afar...
    • ...but you can’t create an emotion (love) with analytical data alone.
    • Love from a distance isn’t love, it’s a fantasy.
    • Heat maps won’t tell you “what were you trying to do when you got frustrated and decided to stop using my beautiful app?”
    • A/B testing won’t tell you “what were you hoping would happen when you tapped on that button?”
    • These are not substitutes for understanding your users.
    • If you want your users to get engaged with your app, you have to get engaged with your users.
    • So get your hands dirty.
    • Facial expressions, body language, and tone of voice will tell you things that the user could never or would never articulate.
    • Be a user.
    • Obsess.
    • Your app will be 1000 times better !
    • Your app will be 1000 times better and you’ll learn how to design great software.
    • You can’t buy 32,911 reviews like this.
    • Songza wouldn’t have achieved this as a multi-billion dollar company.
    • There are many paths to success in software. ! The surest is to create mind- blowingly amazing software that your users love.
    • Mobile software that doctors love. Adam Kenney adam@pmd.com
    • Questions?! Adam Kenney adam@pmd.com