InSEOduction
“Tis better to have linked and lost then to never have linked at all” – Chris Hooley
What is SEO?
Definition
Search Engine Optimization (SEO) is the process
of creating and optimizing content to obtain
maxim...
How does this help me?
No SEO?
If your brand is lost on page 2 (or
worse!) essentially your business
is…
Google attracts m...
But I’m on page 6... That’s not too
bad!
75% of online users never
travel past page 3 of Google.
They choose the first
web...
What Are YOU Missing Out On?
Say you own an Italian restaurant.
Users are expected to use these keywords…
Your brand would reach 16,000 customers, with
1.04% - 18% of them visiting your site. That
would add up to almost 180 - 30...
So if my webpage is on page 1…
18.20%
10.05%
7.22%
4.81%
3.09% 2.78%
1.88% 1.75% 1.52% 1.04%
1 2 3 4 5 6 7 8 9 10
Click-Th...
The Elusive Google Search Algorithm
Q How does it work?
A Nobody can say for sure. Google has gone
through great efforts t...
INDEXABLE CONTENT
Google Webmaster
SOCIALMEDIAMARKETING
CRAWLABLELINKSTRUCTURES
SEO Consultancy
GoogleAnalytics
KeywordOr ...
Wait! What do you do?
We’re glad you asked.
Our mission?
To help YOU
make more
money from
the web!
Melbourne SEO is Austra...
Our SEO Services
At Melbourne SEO, our SEO consultants employ the
best practices to achieve exceptional results.
Understan...
Awards
Realize you need SEO?
Our consultants are here to help. Feel free to
give us a ring.
0424 340 759
Melbourne SEO- What Is SEO? Professional Online Marketing Advice From MelbourneSEO.com.au
Melbourne SEO- What Is SEO? Professional Online Marketing Advice From MelbourneSEO.com.au
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Melbourne SEO- What Is SEO? Professional Online Marketing Advice From MelbourneSEO.com.au

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MelbourneSEO.com.au is Melbourne's No.1 SEO Company.

We provide professional SEO services that deliver top Search Engine Result Rankings for businesses looking to grow on the web.

As a full-service Online Marketing & Web Design Company we can help you generate more leads and more sales from the Internet.

Get your business found on Google with our expert SEO services!

We are the Online Marketing industry experts, especially when it comes to the development of professional websites and effective online marketing solutions. Our affordable Online Marketing and SEO services include:

• Corporate SEO Services
• Small Business SEO Services
• Pay-Per-Click Management Services
• Custom Web Design Services
• E-Commerce Services
• Social Media Marketing Services
• Mobile Web Design & Marketing

Visit MelbourneSEO.com.au or Call 0424340759 to begin your online success today!

Today we are providing expert advice on Search Engine Optimization (SEO)
Find out what SEO is and what SEO can do for your business!

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  • http://www.gravitateonline.com/google-search/2nd-place-1st-place-loser-seriously
  • Melbourne SEO- What Is SEO? Professional Online Marketing Advice From MelbourneSEO.com.au

    1. 1. InSEOduction “Tis better to have linked and lost then to never have linked at all” – Chris Hooley
    2. 2. What is SEO? Definition Search Engine Optimization (SEO) is the process of creating and optimizing content to obtain maximum visibility for high value keywords. Re-definition SEO is getting you ranked on Page 1 of Google (preferably at the No.1 Spot). HUH???
    3. 3. How does this help me? No SEO? If your brand is lost on page 2 (or worse!) essentially your business is… Google attracts more than 65% of worldwide searches with more 300 million unique visitors a day. non-existent!
    4. 4. But I’m on page 6... That’s not too bad! 75% of online users never travel past page 3 of Google. They choose the first websites displayed on page 1 In fact, 94% of Search Engine users click on a first page result and less than 6% actually click to the second page…
    5. 5. What Are YOU Missing Out On? Say you own an Italian restaurant. Users are expected to use these keywords…
    6. 6. Your brand would reach 16,000 customers, with 1.04% - 18% of them visiting your site. That would add up to almost 180 - 3000 potential additional deals or equivalently, $9,000 - $150,000 increased revenue a month. Without SEO, you would have effectively given away 1/10th of a million dollars to your competitors. Giving Away What Could Be Yours!
    7. 7. So if my webpage is on page 1… 18.20% 10.05% 7.22% 4.81% 3.09% 2.78% 1.88% 1.75% 1.52% 1.04% 1 2 3 4 5 6 7 8 9 10 Click-Through Rate Even if you were at #10, you would be reaping at least $9,000 increased revenue a month for your Spaghetti Bolognese recipe. So… what’s in your wallet?
    8. 8. The Elusive Google Search Algorithm Q How does it work? A Nobody can say for sure. Google has gone through great efforts to keep their algorithm from the world. However… Over the years, Melbourne SEO consultants have studied Google's ranking behaviour and have identified the key factors that drive the algorithm. Through strategic optimization of online content, we can now control where your website is shown on this massive search engine.
    9. 9. INDEXABLE CONTENT Google Webmaster SOCIALMEDIAMARKETING CRAWLABLELINKSTRUCTURES SEO Consultancy GoogleAnalytics KeywordOr Phrase Research MetaTagKeywords SEARCHENGINEFRIENDLY WebArchitecture MetaTagDescriptionAppropriateMarketingLanguage To-the-pointKeywords MetaTagKeywords Placements SiteMap HTMLCodes ExternalHyperlinksInternalLinking HeadingTag Reports PageName AnchorOrLinkingText Hyperlinks ContentRelation KeywordAnalysis AlphabeticOrders Competitors Websites Above Mine How They All Did It
    10. 10. Wait! What do you do? We’re glad you asked. Our mission? To help YOU make more money from the web! Melbourne SEO is Australia’s Leading SEO & Online Marketing Company. We work with businesses that want to increase sales generate via the web. We develop highly effective and affordable online marketing solutions to get YOUR business to the top of Google!
    11. 11. Our SEO Services At Melbourne SEO, our SEO consultants employ the best practices to achieve exceptional results. Understanding our clients' business goals Identifying the keywords that describes one’s brand and products Outline a strategy tailored uniquely to one’s business needs Monitor and measure our SEO techniques to ensure sustainable results.
    12. 12. Awards
    13. 13. Realize you need SEO? Our consultants are here to help. Feel free to give us a ring. 0424 340 759

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