SEO - The basics

SEOSearch Engine Optimization

History of SEO1994 1995 1996 1997 1998 1999 2000 2001 2002 2003 2004 2005 2006 2007 2008 2009RELATIVE IMPORTENCE OF FACTORS IN SEO OVER TIME On pages SEO Domain Authority Search Engine Submission Link context Page Rank (or similar) User signals Anchor text

SEO/PPC/SEM SEM SEO PPCPPC

On site & off site relationen On-site measures Links from other websites20% 80%

i te-sffO What’s a link to Link = recommendation

i te-sff LinktextO I guess this page is about cars Cars Cool cars New cars Cars

e it-sff Are all links equallyO valuable? • Cybercom <a href="http://www.cybercom.com">Cybercom</a> • Cybercom – mobile application solutions <a href="http://www.cybercom.com">Cybercom – mobile application solutions</a> •C <a href="http://www.cybercom.com"> <img src=“cybercom.jpg" alt=“Cybercom"/></a> 7

i te-sff Are links from all websitesO equally important? < ?

i te-sff How does Google valueO link placement? Right column = low value Context link = high value Footer link = low value

The power of Linkerati Bloggers Forum posters Web News Writers Content Creators Resource Editors Social Viral Taggers Connectors Browsers Customers Linkerati Journalists

e sit n- /o Domain strategy i te-sffO A PageRank 2 B C PageRank 2 D E PageRank 2 F

ite s n- /o Domain strategy i te-sffO A B C PageRank 6 D E F

te How do you build on-site sin-O relevance? Title , meta description, meta keywords Title tag ***** Menu Meta description **** Bread crumb H3 Meta keywords * H1 heading heading URL***** Preamble Dynamic Content Bread crumb ** e.g. related content H1 Heading **** Copy H2 Heading **** H3 Heading ** Preamble *** H2 heading Image alt tag *** Link text ***** Copy Dynamic content ** Footer * Footer

te sin- Site structureO Great! I can reach all the pages easily Home 1 Page Topics 100 Pages Subcategories 10,000 Pages Detail 1 mil Pages

te Vertical search sin-O

Instant answersNews Results Real Time ResultsLocal ResultsImage Results 16

The SEO Pyramide SOCIAL MEDIA & PR s es oc pr O LINK BUILDING SE EDITORIAL REVIEW KEYWORD RESEARCH & TARGETING TECHNICAL REVIEW ACCESSIBLE QUALITY CONTENT

SEO - The basics

by Adam Hassan on May 30, 2011

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SEO - The basics — Presentation Transcript