Rocking the digital channels

Adam HassanHow to rock your digital channels The what’s, how’s and why’s

All the time to everything

The three biggies... ...you want to go whoop whoop

1. The channels.. a.k.a. the endless choice of possibilities

What do we do.. ..and where do we do it.

You can’t control the message.. ..only its origin.

Creating connections.. ..makes stories travel fast.

Link: Ikea case study

2. The packaging.. ...or the shape of it.

same, same... ...and not so different

If you portray yourself as average... ...then that’s all you’re gonna be

World’s best violinist.. ..or is he?

Link: Josh Bell case study

The little extra touch of.. ..extraordinary.

How low would you go?

3. The message......and its effect

A good headline.....says it all

Easy does it.....simple is the word.

I want you. ...yes, be direct.

Supercharged...makes your message travel. Fast.

Mmm... burger.....looks expensive though?

World’s most expensive burger Simple & Direct = OK

5 000 $ burgerSimple & Direct & Supercharged = You rock

Link: Old spice case study

Three rules... ...to rule them all

The end Gracias!

by Adam Hassan on Feb 08, 2011