Rocking the digital channels

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A presentation I held on a Cybercom breakfast seminar. To stick out in the digital buzz, apply the three golden rules, channel thinking, the importance of packaging and last but not least the dynamic …

A presentation I held on a Cybercom breakfast seminar. To stick out in the digital buzz, apply the three golden rules, channel thinking, the importance of packaging and last but not least the dynamic message.

Enjoy!

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Transcript

  • 1. Adam HassanHow to rock your digital channels The what’s, how’s and why’s
  • 2. All the time to everything
  • 3. The three biggies... ...you want to go whoop whoop
  • 4. 1. The channels.. a.k.a. the endless choice of possibilities
  • 5. What do we do.. ..and where do we do it.
  • 6. You can’t control the message.. ..only its origin.
  • 7. Creating connections.. ..makes stories travel fast.
  • 8. Link: Ikea case study
  • 9. 2. The packaging.. ...or the shape of it.
  • 10. same, same... ...and not so different
  • 11. If you portray yourself as average... ...then that’s all you’re gonna be
  • 12. World’s best violinist.. ..or is he?
  • 13. Link: Josh Bell case study
  • 14. The little extra touch of.. ..extraordinary.
  • 15. How low would you go?
  • 16. 3. The message......and its effect
  • 17. A good headline.....says it all
  • 18. Easy does it.....simple is the word.
  • 19. I want you. ...yes, be direct.
  • 20. Supercharged...makes your message travel. Fast.
  • 21. Mmm... burger.....looks expensive though?
  • 22. World’s most expensive burger Simple & Direct = OK
  • 23. 5 000 $ burgerSimple & Direct & Supercharged = You rock
  • 24. Link: Old spice case study
  • 25. Three rules... ...to rule them all
  • 26. The end Gracias!