0
Adam HassanHow to rock your digital channels                   The what’s, how’s and why’s
All the time     to everything
The three biggies...          ...you want to go whoop whoop
1. The channels..       a.k.a. the endless choice of possibilities
What do we do..    ..and where do we do it.
You can’t control the message..        ..only its origin.
Creating connections..       ..makes stories travel fast.
Link: Ikea case study
2. The packaging..  ...or the shape of it.
same, same...  ...and not so different
If you portray yourself as average...         ...then that’s all you’re gonna be
World’s best violinist.. ..or is he?
Link: Josh Bell case study
The little extra touch of..  ..extraordinary.
How low would you go?
3. The message......and its effect
A good headline.....says it all
Easy does it.....simple is the word.
I want you.     ...yes, be direct.
Supercharged...makes your message travel. Fast.
Mmm... burger.....looks expensive though?
World’s most expensive burger  Simple & Direct = OK
5 000 $ burgerSimple & Direct & Supercharged = You rock
Link: Old spice case study
Three rules...       ...to rule them all
The end     Gracias!
Upcoming SlideShare
Loading in...5
×

Rocking the digital channels

1,519

Published on

A presentation I held on a Cybercom breakfast seminar. To stick out in the digital buzz, apply the three golden rules, channel thinking, the importance of packaging and last but not least the dynamic message.

Enjoy!

A

0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total Views
1,519
On Slideshare
0
From Embeds
0
Number of Embeds
2
Actions
Shares
0
Downloads
23
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Transcript of "Rocking the digital channels"

  1. 1. Adam HassanHow to rock your digital channels The what’s, how’s and why’s
  2. 2. All the time to everything
  3. 3. The three biggies... ...you want to go whoop whoop
  4. 4. 1. The channels.. a.k.a. the endless choice of possibilities
  5. 5. What do we do.. ..and where do we do it.
  6. 6. You can’t control the message.. ..only its origin.
  7. 7. Creating connections.. ..makes stories travel fast.
  8. 8. Link: Ikea case study
  9. 9. 2. The packaging.. ...or the shape of it.
  10. 10. same, same... ...and not so different
  11. 11. If you portray yourself as average... ...then that’s all you’re gonna be
  12. 12. World’s best violinist.. ..or is he?
  13. 13. Link: Josh Bell case study
  14. 14. The little extra touch of.. ..extraordinary.
  15. 15. How low would you go?
  16. 16. 3. The message......and its effect
  17. 17. A good headline.....says it all
  18. 18. Easy does it.....simple is the word.
  19. 19. I want you. ...yes, be direct.
  20. 20. Supercharged...makes your message travel. Fast.
  21. 21. Mmm... burger.....looks expensive though?
  22. 22. World’s most expensive burger Simple & Direct = OK
  23. 23. 5 000 $ burgerSimple & Direct & Supercharged = You rock
  24. 24. Link: Old spice case study
  25. 25. Three rules... ...to rule them all
  26. 26. The end Gracias!
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×