Local design in a global landscape
Global domination!..right from your couch.
Fundamental attribution error    he said whhuuttt?
Just a coincidence?                  ...or maybe not?
Culture is like an iceberg...or like a onion.
What’s your thing?               ( or culture? )
The three...       ...biggies
Verbal         VS              Non Verbal
High power             VS  Low power
Individualism   VS                 Collectivism
Talk to me...          ...like asians do
Gracias!
Local design in a global landscape
Local design in a global landscape
Local design in a global landscape
Local design in a global landscape
Local design in a global landscape
Local design in a global landscape
Local design in a global landscape
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Local design in a global landscape

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A presentation I held on the web days in Stockholm, arranged by Internworld. Why are asian web sites so colorful and full of animations? The answer is that there are several key factors in the culture that is affecting the perception of digital communication.

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Local design in a global landscape

  1. 1. Local design in a global landscape
  2. 2. Global domination!..right from your couch.
  3. 3. Fundamental attribution error he said whhuuttt?
  4. 4. Just a coincidence? ...or maybe not?
  5. 5. Culture is like an iceberg...or like a onion.
  6. 6. What’s your thing? ( or culture? )
  7. 7. The three... ...biggies
  8. 8. Verbal VS Non Verbal
  9. 9. High power VS Low power
  10. 10. Individualism VS Collectivism
  11. 11. Talk to me... ...like asians do
  12. 12. Gracias!
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