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Local design in a global landscape

by Adam Hassan on Mar 29, 2011

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A presentation I held on the web days in Stockholm, arranged by Internworld. Why are asian web sites so colorful and full of animations? The answer is that there are several key factors in the culture

A presentation I held on the web days in Stockholm, arranged by Internworld. Why are asian web sites so colorful and full of animations? The answer is that there are several key factors in the culture that is affecting the perception of digital communication.

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verbal non verbal high context ikea mcdonald high power low power asia pizza hut culture low context

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Local design in a global landscape — Presentation Transcript