How small..    ..changes big
hippies are the..    ..best business men
two ways..   ..of working
wrong focus..      ..oh nein!
time changes..   ..and so does perception
Local maxima
Existing design      Metrics-Driven Design                     The grass is always greener on other mountainsides.Saturday...
now                                 Existing design      Metrics-Driven Design                        The grass is always ...
Optimized (local maxima)                           now                                 Existing design      Metrics-Driven...
Optimized (local maxima)                                    nowPotential improvement                                      ...
Goal   Optimized (local maxima)                           now                                                             ...
Goal            Optimized (local maxima)                                    nowPotential improvement                      ...
the importance of.....testing in the context
1%   2%   0,9%
..but also!
the importance of...      ..copy
21,2%
38,8%
+83%
the importance of.....structure & clarity
+11,2%
+19,9%
the importance of...   ..icons & copy
1         World Class Hosting             Safe, Secure and Reliable Hosting                          2       Lightning Fas...
1   2   3   4
+204%
the importance of...     ...images
The magic glasses...
all together now!
Finito!
Images taken from:•   http://www.markmawson.com/•   http://diythemes.com/thesis/increase-conversions-split-testing/•   htt...
How small changes big
How small changes big
How small changes big
How small changes big
How small changes big
How small changes big
How small changes big
How small changes big
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How small changes big

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How small changes big

  1. 1. How small.. ..changes big
  2. 2. hippies are the.. ..best business men
  3. 3. two ways.. ..of working
  4. 4. wrong focus.. ..oh nein!
  5. 5. time changes.. ..and so does perception
  6. 6. Local maxima
  7. 7. Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  8. 8. now Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  9. 9. Optimized (local maxima) now Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  10. 10. Optimized (local maxima) nowPotential improvement Existing design Metrics-Driven Design The grass is always greener on other mountainsides. Saturday, March 12, 2011
  11. 11. Goal Optimized (local maxima) now Better design Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  12. 12. Goal Optimized (local maxima) nowPotential improvement Better design Existing design Metrics-Driven Design The grass is always greener on other mountainsides. Saturday, March 12, 2011
  13. 13. the importance of.....testing in the context
  14. 14. 1% 2% 0,9%
  15. 15. ..but also!
  16. 16. the importance of... ..copy
  17. 17. 21,2%
  18. 18. 38,8%
  19. 19. +83%
  20. 20. the importance of.....structure & clarity
  21. 21. +11,2%
  22. 22. +19,9%
  23. 23. the importance of... ..icons & copy
  24. 24. 1 World Class Hosting Safe, Secure and Reliable Hosting 2 Lightning Fast Hosting You won’t find faster servers 3 Hosting You Can Trust Safe, Secure and Reliable Hosting 4 Hosting You Can TrustSafe, Secure and Reliable Hosting (Colored “You” and “Trust”
  25. 25. 1 2 3 4
  26. 26. +204%
  27. 27. the importance of... ...images
  28. 28. The magic glasses...
  29. 29. all together now!
  30. 30. Finito!
  31. 31. Images taken from:• http://www.markmawson.com/• http://diythemes.com/thesis/increase-conversions-split-testing/• http://blog.hawkhost.com/2010/02/21/multivariate-testing-a-real-life-example/• http://www.getelastic.com/test-size-color/• http://bokardo.com/• http://usableworld.com.au/• http://www.telegraph.co.uk• http://bestathomeworkouts.com/• http://www.suggestsoft.com/soft/clock-desktop-com/balloon-clock-screensaver/• http://davidsson-neppelberg.se/1234/magkansla• http://www.veryangrytoad.com/funny-photos-of-evolution-in-every-things/
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