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How small changes big
 

How small changes big

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    How small changes big How small changes big Presentation Transcript

    • How small.. ..changes big
    • hippies are the.. ..best business men
    • two ways.. ..of working
    • wrong focus.. ..oh nein!
    • time changes.. ..and so does perception
    • Local maxima
    • Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
    • now Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
    • Optimized (local maxima) now Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
    • Optimized (local maxima) nowPotential improvement Existing design Metrics-Driven Design The grass is always greener on other mountainsides. Saturday, March 12, 2011
    • Goal Optimized (local maxima) now Better design Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
    • Goal Optimized (local maxima) nowPotential improvement Better design Existing design Metrics-Driven Design The grass is always greener on other mountainsides. Saturday, March 12, 2011
    • the importance of.....testing in the context
    • 1% 2% 0,9%
    • ..but also!
    • the importance of... ..copy
    • 21,2%
    • 38,8%
    • +83%
    • the importance of.....structure & clarity
    • +11,2%
    • +19,9%
    • the importance of... ..icons & copy
    • 1 World Class Hosting Safe, Secure and Reliable Hosting 2 Lightning Fast Hosting You won’t find faster servers 3 Hosting You Can Trust Safe, Secure and Reliable Hosting 4 Hosting You Can TrustSafe, Secure and Reliable Hosting (Colored “You” and “Trust”
    • 1 2 3 4
    • +204%
    • the importance of... ...images
    • The magic glasses...
    • all together now!
    • Finito!
    • Images taken from:• http://www.markmawson.com/• http://diythemes.com/thesis/increase-conversions-split-testing/• http://blog.hawkhost.com/2010/02/21/multivariate-testing-a-real-life-example/• http://www.getelastic.com/test-size-color/• http://bokardo.com/• http://usableworld.com.au/• http://www.telegraph.co.uk• http://bestathomeworkouts.com/• http://www.suggestsoft.com/soft/clock-desktop-com/balloon-clock-screensaver/• http://davidsson-neppelberg.se/1234/magkansla• http://www.veryangrytoad.com/funny-photos-of-evolution-in-every-things/