How small changes big

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  • 1. How small.. ..changes big
  • 2. hippies are the.. ..best business men
  • 3. two ways.. ..of working
  • 4. wrong focus.. ..oh nein!
  • 5. time changes.. ..and so does perception
  • 6. Local maxima
  • 7. Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  • 8. now Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  • 9. Optimized (local maxima) now Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  • 10. Optimized (local maxima) nowPotential improvement Existing design Metrics-Driven Design The grass is always greener on other mountainsides. Saturday, March 12, 2011
  • 11. Goal Optimized (local maxima) now Better design Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  • 12. Goal Optimized (local maxima) nowPotential improvement Better design Existing design Metrics-Driven Design The grass is always greener on other mountainsides. Saturday, March 12, 2011
  • 13. the importance of.....testing in the context
  • 14. 1% 2% 0,9%
  • 15. ..but also!
  • 16. the importance of... ..copy
  • 17. 21,2%
  • 18. 38,8%
  • 19. +83%
  • 20. the importance of.....structure & clarity
  • 21. +11,2%
  • 22. +19,9%
  • 23. the importance of... ..icons & copy
  • 24. 1 World Class Hosting Safe, Secure and Reliable Hosting 2 Lightning Fast Hosting You won’t find faster servers 3 Hosting You Can Trust Safe, Secure and Reliable Hosting 4 Hosting You Can TrustSafe, Secure and Reliable Hosting (Colored “You” and “Trust”
  • 25. 1 2 3 4
  • 26. +204%
  • 27. the importance of... ...images
  • 28. The magic glasses...
  • 29. all together now!
  • 30. Finito!
  • 31. Images taken from:• http://www.markmawson.com/• http://diythemes.com/thesis/increase-conversions-split-testing/• http://blog.hawkhost.com/2010/02/21/multivariate-testing-a-real-life-example/• http://www.getelastic.com/test-size-color/• http://bokardo.com/• http://usableworld.com.au/• http://www.telegraph.co.uk• http://bestathomeworkouts.com/• http://www.suggestsoft.com/soft/clock-desktop-com/balloon-clock-screensaver/• http://davidsson-neppelberg.se/1234/magkansla• http://www.veryangrytoad.com/funny-photos-of-evolution-in-every-things/