How small changes big
Upcoming SlideShare
Loading in...5
×
 

How small changes big

on

  • 1,332 views

 

Statistics

Views

Total Views
1,332
Views on SlideShare
1,055
Embed Views
277

Actions

Likes
0
Downloads
10
Comments
0

3 Embeds 277

http://adamhassan.se 267
http://dmz09.app.clicktale.com 9
http://www.linkedin.com 1

Accessibility

Upload Details

Uploaded via as Adobe PDF

Usage Rights

CC Attribution-NonCommercial LicenseCC Attribution-NonCommercial License

Report content

Flagged as inappropriate Flag as inappropriate
Flag as inappropriate

Select your reason for flagging this presentation as inappropriate.

Cancel
  • Full Name Full Name Comment goes here.
    Are you sure you want to
    Your message goes here
    Processing…
Post Comment
Edit your comment

How small changes big How small changes big Presentation Transcript

  • How small.. ..changes big
  • hippies are the.. ..best business men
  • two ways.. ..of working
  • wrong focus.. ..oh nein!
  • time changes.. ..and so does perception
  • Local maxima
  • Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  • now Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  • Optimized (local maxima) now Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  • Optimized (local maxima) nowPotential improvement Existing design Metrics-Driven Design The grass is always greener on other mountainsides. Saturday, March 12, 2011
  • Goal Optimized (local maxima) now Better design Existing design Metrics-Driven Design The grass is always greener on other mountainsides.Saturday, March 12, 2011
  • Goal Optimized (local maxima) nowPotential improvement Better design Existing design Metrics-Driven Design The grass is always greener on other mountainsides. Saturday, March 12, 2011
  • the importance of.....testing in the context
  • 1% 2% 0,9%
  • ..but also!
  • the importance of... ..copy
  • 21,2%
  • 38,8%
  • +83%
  • the importance of.....structure & clarity
  • +11,2%
  • +19,9%
  • the importance of... ..icons & copy
  • 1 World Class Hosting Safe, Secure and Reliable Hosting 2 Lightning Fast Hosting You won’t find faster servers 3 Hosting You Can Trust Safe, Secure and Reliable Hosting 4 Hosting You Can TrustSafe, Secure and Reliable Hosting (Colored “You” and “Trust”
  • 1 2 3 4
  • +204%
  • the importance of... ...images
  • The magic glasses...
  • all together now!
  • Finito!
  • Images taken from:• http://www.markmawson.com/• http://diythemes.com/thesis/increase-conversions-split-testing/• http://blog.hawkhost.com/2010/02/21/multivariate-testing-a-real-life-example/• http://www.getelastic.com/test-size-color/• http://bokardo.com/• http://usableworld.com.au/• http://www.telegraph.co.uk• http://bestathomeworkouts.com/• http://www.suggestsoft.com/soft/clock-desktop-com/balloon-clock-screensaver/• http://davidsson-neppelberg.se/1234/magkansla• http://www.veryangrytoad.com/funny-photos-of-evolution-in-every-things/