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Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts
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Vine, Instagram and social video: How to engage your audience in just six seconds by Adam Gausepohl of PopShorts

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NOTE: THIS VIDEO CONTAINS VIDEO CONTENT. PLEASE DOWNLOAD AND VIEW AS SLIDESHOW FOR FULL EXPERIENCE. …

NOTE: THIS VIDEO CONTAINS VIDEO CONTENT. PLEASE DOWNLOAD AND VIEW AS SLIDESHOW FOR FULL EXPERIENCE.

This presentation was made for the Magic Market Week fashion conference in Las Vegas, NV 2014, in order to demonstrate to brands how they can build their brand equity using Vine and Instagram Video.

This was designed to showcase different Vine-native genres that work well and generate a lot of engagement. It also looks at what brands are doing in the social video space, and how they could improve their content and take advantage of this great opportunity to engage their fans and potential customers.

This was made by Adam Gausepohl, co-founder of PopShorts, a social video agency that helps brands and agencies create excellent social video content and connects them to the top Vine and Instagram Influencers. Also see our presentation on the growth and importance of Vine and Instagram video titled "Building Brand Equity on Vine and Instagram Video by Rob McCarty of PopShorts" or search PopShorts for more presentations.

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  • 1. How to engage your audience in just six seconds Adam Gausepohl Twitter: @adamgausepohl #MAGICLV
  • 2. This presentation was made for the Magic Market Week fashion conference in Las Vegas, NV 2014, in order to demonstrate to brands how they can build their brand equity using Vine and Instagram Video. This was designed to showcase different Vine-native genres that work well and generate a lot of engagement. It also looks at what brands are doing in the social video space, and how they could improve their content and take advantage of this great opportunity to engage their fans and potential customers. It was created by Adam Gausepohl, co-founder of PopShorts, a social video agency that helps brands and agencies create excellent social videos, and connects them to Vine and Instagram’s top influencers. My contact info is at the end of this presentation. Enjoy!
  • 3. KC James • PopShorts Brand Consultant • Viner with 3MM+ followers • Top 5 Viner on West Coast
  • 4. Comedy Logan Paul 3MM Followers
  • 5. Relatable Nash Grier 5.7M Followers
  • 6. Animals BarkleyThePom 287k Followers
  • 7. How To / Life Hack Great use of stop-motion!
  • 8. Pranks
  • 9. Contests
  • 10. Creative
  • 11. X vs Y Jordan Burt 2.7M Followers
  • 12. Extreme / Awesome
  • 13. 1) Uses currenta prop Great use of Internet humor 2) Exaggerated facial 2) Highly Shareable and expressions “Tag-able” 3) Uses popular hashtags
  • 14. KingBach 3.6M Followers • Don’t be boring 1) Great punch line Relatable • Don’t sell so hard into a 2) Turns the product 2) Great #Remake choose to • Be propcareful if you use stop-motion
  • 15. What works well on Vine? • Comedy • Relatable • Animals • How-tos / Life-hacks • Creative (stop-motion or not) • Contests • Content & music mash-ups • Pranks • X vs Y • Interesting facts • Extreme / Awesome • Fail Vines • Vines that keep up with the latest trends • Planned out Vines (plan each shot)
  • 16. What doesn’t work well? • Anything that comes off overly self-serving • Unimpressive stop-motion • Snap Chat style videos • Vines that try to do too much
  • 17. Advice • Use a “TV style” countdown • Sync your music (match cuts) • Use a tripod with iPhone mount • Focus on the content of your Vine. Don’t worry about the quality of the video so much. • Use this simple check before you post a video: 1) Would you share it with a friend? 2) Would it make you want to watch it again? • Make Vine videos where the content is relevant to your brand / product, but don’t oversell it! • If you have a budget: Seed your videos and work with established Viners to build your following.
  • 18. Contact Info Adam Gausepohl Adam@popshorts.com @AdamGausepohl

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