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Sustainability on the Business Agenda

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Adam
Adam

A brief analysis of how sustainability has got onto the business agenda

Business
1 of 23
Sustainability on the Business Agenda How did it get there? 152.704 Adam G. Jones 20 July 2010
Proof it IS on the agenda Currently
[object Object],Currently
[object Object],[object Object],Currently
[object Object],[object Object],[object Object],Currently
Why wasn’t sustainability on the agenda before?
Why not before? (old ec. & Friedman’s profits within law, govs. decide on laws, ‘business as usual’ leave concerns at home) ,[object Object]
Opp. Forces - gov&biz - false dichotomy - wait and see ,[object Object],[object Object]
Milestones Milestones Milestones
Political Milestones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Business milestones ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Waves of Societal Pressure (John Elkington, SustainAbility) ,[object Object],(Paul Dickinson, CEO of Carbon Disclosure Project)
Rising awareness (from tech and comms and travel) ,[object Object],[object Object],harder and harder to ignore
Auckland - costs to workers (and families), quality of life ,[object Object]
Opp. Forces - gov&biz - false dichotomy - wait and see ,[object Object],[object Object]
“ Business is removing its veto.” (Peter Goldmark, former CEO of International Herald Tribune)
There is no universal agreement on why it’s necessary for business ,[object Object],[object Object],[object Object],[object Object],[object Object]
L/T success - false choice - no universal agreement on why it’s necessary ,[object Object],[object Object]
This is not a bad thing / There are benefits to this
Quality of Life / Decoupling / Copenhagen - cleantech ,[object Object],40% cycle to work
[object Object],[object Object]
“ Pursuing a mission of sustainable development can make our firms more competitive, more resilient to shocks, nimbler in a fast-changing world and more likely to attract and hold customers and the best employees. It can make them more at ease with regulators, banks, insurers and financial markets. Sustainable development policies will be profitable, but our rationale is not based solely on financial returns. ... In the long term, companies that do not reflect these people's best vision and values in their actions will wither in the marketplace.” (World Business Council for Sustainable Development 2007)
Sustainability on the Business Agenda 152.704 Adam G. Jones 20 July 2010 ,[object Object],[object Object],[object Object],[object Object]

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Sustainability on the Business Agenda

  • 1. Sustainability on the Business Agenda How did it get there? 152.704 Adam G. Jones 20 July 2010
  • 2. Proof it IS on the agenda Currently
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  • 6. Why wasn’t sustainability on the agenda before?
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  • 16. “ Business is removing its veto.” (Peter Goldmark, former CEO of International Herald Tribune)
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  • 19. This is not a bad thing / There are benefits to this
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  • 22. “ Pursuing a mission of sustainable development can make our firms more competitive, more resilient to shocks, nimbler in a fast-changing world and more likely to attract and hold customers and the best employees. It can make them more at ease with regulators, banks, insurers and financial markets. Sustainable development policies will be profitable, but our rationale is not based solely on financial returns. ... In the long term, companies that do not reflect these people's best vision and values in their actions will wither in the marketplace.” (World Business Council for Sustainable Development 2007)
  • 23.