Lead Generation Services - www.Idea2Result.com


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Idea2Result Lead Generation Services Company, SEO Presentation. www.Idea2Result.com

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Lead Generation Services - www.Idea2Result.com

  1. 1. Link Building (interactive Q&A) August 3, 2012 1
  2. 2. What is a link?• A link to your website that holds value is going to be a keyword link. This is a text link that has one or more of your major keywords within it.• If you had an Audi dealership then your major keyword would be Audi. A keyword text link could be and look like: Audi Dealer 2
  3. 3. Evolution• From Quantity to Quality – Hard Decisions• Keyword Spamming• Link Spamming• Search Engine Algorithm Updates (Panda, Penguin)• Tools are changing monthly. 3
  4. 4. Consistency• Be consistent in your Link Building: www.mysite.com mysite.com mysite.com/ mysite.com/index.htm while they look the same and go to the same place, they are all treated as separate domains by the Search Engines.301 REDIRECT TO ONE OF THE ABOVE URLS. 4
  5. 5. Vary Anchor TextEvery article to include: 1 exact match, 1 partial match and 1 non-match•exact match anchor text to homepage (i.e. “blue ski boots” to blueskiboots.org)•partial match anchor text to homepage (i.e. “cool blue boots” or “cheap ski boots” toblueskiboots.org)•non-matched anchor text to homepage (i.e. http://blueskiboots.org or “click here” or“check this” to blueskiboots.org)•partial match anchor text to inner pages (i.e. “cheap snow boots” toblueskiboots.org/discounts-on-snow-boots)•This means 75% of our links will be to the homepage with 25% of the links to innerpages. 25% of the links will be exact match, 50% will be partial match, and 25% will benon-matched. 5
  6. 6. Few Link Building Technics• Link Exchanges• Forum and Blog Commenting• Articles Submission• Web 2.0• Social Bookmarking• PR Distribution• Video Submission 6
  7. 7. Link Partnerships• Offer value. 7
  8. 8. Forum and Blog Commenting• Add Keyword Links to your Forum Sig File• Leave relevant Comments on relevant blogs• 15%-20% 8
  9. 9. Article Submissions• Write 500 word articles on your topic or major keywords and submit to the major article sites : www.ezinerticles.com, www.goarticles.com, www.isnare.com• Find niche article sites or sites that will reproduce articles and approach directly. 9
  10. 10. Web 2.0• Add links to your Profile Pages in Facebook, Myspace, Bebo, and others• Share bookmarks with Digg, Stumbleupon• Create new pages in Tumblr, Blog.com and update them frequently 10
  11. 11. Social Bookmarking• Social Bookmarking is a process of “tagging” websites as your favourites. 11
  12. 12. PR Distribution• Paid: PRWeb.com (huge distribution)• www.HelpAReporter.com• Free: 12
  13. 13. Video Distribution• Change every video’s Title, Description and Properties (Author) 13
  14. 14. Social Signals 14
  15. 15. Advanced Backlinkbooster.com Ping – Search Engines Place – Internal Networks Post – Social Media Publish – RSS FEEDS Supercharge the links you are building. 15
  16. 16. Advanced Link Wheels 16
  17. 17. Advanced Article Spinning 17
  18. 18. Questions 18