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Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
Lead Generation Services - www.Idea2Result.com
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Lead Generation Services - www.Idea2Result.com

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Idea2Result Lead Generation Services Company, SEO Presentation. www.Idea2Result.com

Idea2Result Lead Generation Services Company, SEO Presentation. www.Idea2Result.com

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  • 1. Link Building (interactive Q&A) August 3, 2012 1
  • 2. What is a link?• A link to your website that holds value is going to be a keyword link. This is a text link that has one or more of your major keywords within it.• If you had an Audi dealership then your major keyword would be Audi. A keyword text link could be and look like: Audi Dealer 2
  • 3. Evolution• From Quantity to Quality – Hard Decisions• Keyword Spamming• Link Spamming• Search Engine Algorithm Updates (Panda, Penguin)• Tools are changing monthly. 3
  • 4. Consistency• Be consistent in your Link Building: www.mysite.com mysite.com mysite.com/ mysite.com/index.htm while they look the same and go to the same place, they are all treated as separate domains by the Search Engines.301 REDIRECT TO ONE OF THE ABOVE URLS. 4
  • 5. Vary Anchor TextEvery article to include: 1 exact match, 1 partial match and 1 non-match•exact match anchor text to homepage (i.e. “blue ski boots” to blueskiboots.org)•partial match anchor text to homepage (i.e. “cool blue boots” or “cheap ski boots” toblueskiboots.org)•non-matched anchor text to homepage (i.e. http://blueskiboots.org or “click here” or“check this” to blueskiboots.org)•partial match anchor text to inner pages (i.e. “cheap snow boots” toblueskiboots.org/discounts-on-snow-boots)•This means 75% of our links will be to the homepage with 25% of the links to innerpages. 25% of the links will be exact match, 50% will be partial match, and 25% will benon-matched. 5
  • 6. Few Link Building Technics• Link Exchanges• Forum and Blog Commenting• Articles Submission• Web 2.0• Social Bookmarking• PR Distribution• Video Submission 6
  • 7. Link Partnerships• Offer value. 7
  • 8. Forum and Blog Commenting• Add Keyword Links to your Forum Sig File• Leave relevant Comments on relevant blogs• 15%-20% 8
  • 9. Article Submissions• Write 500 word articles on your topic or major keywords and submit to the major article sites : www.ezinerticles.com, www.goarticles.com, www.isnare.com• Find niche article sites or sites that will reproduce articles and approach directly. 9
  • 10. Web 2.0• Add links to your Profile Pages in Facebook, Myspace, Bebo, and others• Share bookmarks with Digg, Stumbleupon• Create new pages in Tumblr, Blog.com and update them frequently 10
  • 11. Social Bookmarking• Social Bookmarking is a process of “tagging” websites as your favourites. 11
  • 12. PR Distribution• Paid: PRWeb.com (huge distribution)• www.HelpAReporter.com• Free: 12
  • 13. Video Distribution• Change every video’s Title, Description and Properties (Author) 13
  • 14. Social Signals 14
  • 15. Advanced Backlinkbooster.com Ping – Search Engines Place – Internal Networks Post – Social Media Publish – RSS FEEDS Supercharge the links you are building. 15
  • 16. Advanced Link Wheels 16
  • 17. Advanced Article Spinning 17
  • 18. Questions 18

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