Organic Seed Alliance - Organic Seed Growers Conference

YOU ARE THE HEADWATERS…

I’VE WORKED DOWN STREAM FOR YEARS. WAY DOWN STREAM.

ADVERTISING IS A POWERFUL WEAPON;Be careful where you point it.

A FEW DINERS FROM OUR NATIONAL TABLE.

HI, WE’RE AMERICANS AND WE DON’T REALLY KNOW WHAT WE’RE EATING.

SOME FOODS PLAY OFFENSE TO DRIVE MARKET SHARE. Beef $42mm as a 30 billion dollar industry Milk $27mm as a 10 billion dollar industry OJ $16mm as a 1.3 billion dollar industryPistachios $15mm annually driving a 200% sales increase

SOME FOODS ARE PLAYING POSSUM WITH RESPECT TO MARKETING. Organic $0.00 as a $29,000,000,000 industry

SOME “FOODS” ARE ON A TOTALBLITZKRIEG TO HAVE IT THEIR WAY. MONSANTO LOBBYING SPEND: 2011 more than $5.1mm 2010 more than $8mm 2009 more than $8.6mm 2008 nearly $9mm

SO HOW DO WE RESPOND FROMAN ORGANIC SEED PERSPECTIVE?

SOME DO GRASSROOTS ADVOCACY WORK.

SOME PRODUCE DOCUMENTARIES.

BUT WHAT IF THE BEST WAY TO COMPETE WITH CONFUSION AND MONSANTO IS TO... Collaborate Broadly?

COFFEE COMMON A HUMBLE EXAMPLE.

WHAT IF SOCIAL ENTREPRENEURSHIP IS THE RESPONSE WE NEED?

WHAT CAN WE LEARN FROM ETSY?

Seedsy?

COMMON SEEDS IS CONCERNED WITH:. How the organic seed story can be told more broadly?. How we can connect the “headwaters” concept to the plate?. What are the opportunities?. Who is our coalition? Let’s discuss! Email Adam@TheButlerBros.com Twitter @BBrosAdam

Organic Seed Alliance - Organic Seed Growers Conference

by Adam Butler on Jan 23, 2012

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Organic Seed Alliance - Organic Seed Growers Conference — Presentation Transcript