 New Media Drivers License Course
 Fall 2010
 Social Media Marketing Strategy
Company: Oakley
Products:
•Sunglasses, prescription lenses and frames,
goggles, apparel, footwear, and accessories
•Targeting active peopl...
Innovations
 Awarded more than
575 patents and 1100
trademarks
 Stylish appeal in the
sports and lifestyle
brand categor...
 Gain search hits on
Google through
search engine
optimization
Key Words:
 extreme sports, sun,
vacation, beach or any
w...
Ease Post Purchase
Dissonance:
 Facebook
 Twitter
 Blogs
Make Oakley easily
found and accessible
to consumers.
Monitor ...
 Customizable
merchandise
 Listening to customer
thoughts on social
platforms
 Measurable by
amount of customized
orders
 Innovations are always being discovered
but as for style, the opinion from your
customers is important.
 Stay in touch ...
 Overall attitude of the
brand
 Success of the brand
will ultimately be
measured by an
increase in sales
 “Hits” on the...
 Generating talk about
the product is
priceless
 Advertisements on
Youtube and
sponsorships will be
where media budget
w...
 Create buzz around vacation season as well as
holiday time. Consumers will be looking for new,
stylish sunglasses or gog...
 Creating buzz about new
items from Oakley is the
main goal of the campaign
 Continue to enter markets.
Sports like pain...
Oakley
Upcoming SlideShare
Loading in …5
×

Oakley

1,842 views
1,756 views

Published on

Published in: Career, Business, Technology
0 Comments
0 Likes
Statistics
Notes
  • Be the first to comment

  • Be the first to like this

No Downloads
Views
Total views
1,842
On SlideShare
0
From Embeds
0
Number of Embeds
3
Actions
Shares
0
Downloads
18
Comments
0
Likes
0
Embeds 0
No embeds

No notes for slide

Oakley

  1. 1.  New Media Drivers License Course  Fall 2010  Social Media Marketing Strategy Company: Oakley
  2. 2. Products: •Sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories •Targeting active people in search of high quality performance from their purchase.
  3. 3. Innovations  Awarded more than 575 patents and 1100 trademarks  Stylish appeal in the sports and lifestyle brand category  Consumers in 100 countries
  4. 4.  Gain search hits on Google through search engine optimization Key Words:  extreme sports, sun, vacation, beach or any words dealing with a person being exposed to a lot of sunlight  Use Youtube as an online video strategy  http://www.youtube.c om/watch?v=c_GL9X NjcBI
  5. 5. Ease Post Purchase Dissonance:  Facebook  Twitter  Blogs Make Oakley easily found and accessible to consumers. Monitor customer attitudes on which to improve upon .
  6. 6.  Customizable merchandise  Listening to customer thoughts on social platforms  Measurable by amount of customized orders
  7. 7.  Innovations are always being discovered but as for style, the opinion from your customers is important.  Stay in touch with your influential consumers through Digg, Twitter, etc.
  8. 8.  Overall attitude of the brand  Success of the brand will ultimately be measured by an increase in sales  “Hits” on the main Oakley Site
  9. 9.  Generating talk about the product is priceless  Advertisements on Youtube and sponsorships will be where media budget will go towards  Low budget high impact marketing strategies with the use of online social platforms.
  10. 10.  Create buzz around vacation season as well as holiday time. Consumers will be looking for new, stylish sunglasses or goggles for their spring breaks to lay on the beach or ski and snowboard.  Use promotional event to get noticed online and be seen in platforms unthinkable before social networks online.  Continue to be a leader in innovation of optical lenses and a trusted brand among the online community.
  11. 11.  Creating buzz about new items from Oakley is the main goal of the campaign  Continue to enter markets. Sports like paintball, dirt biking and car racing.  Decades of Oakley innovation have led to a full array of market- leading products Oakley Technical Center 1999 designed by Colin Baden in collaboration with Langdon Wilson | Orange County

×