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Transcript

  • 1.
  • 2. Adam Batchelor
    New Media Drivers License Course
    Fall 2010
    Social Media Marketing Strategy
    Company: Oakley
  • 3. Oakley
    Products:
    • Sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories
    • 4. Targeting active people in search of high quality performance from their purchase.
  • Company Goals
    Innovations
    Awarded more than 575 patents and 1100 trademarks
    Stylish appeal in the sports and lifestyle brand category
    Consumers in 100 countries
  • 5. Proposal
    Gain search hits on Google through search engine optimization
    Key Words:
    extreme sports, sun, vacation, beach or any words dealing with a person being exposed to a lot of sunlight
    Use Youtube as an online video strategy
    http://www.youtube.com/watch?v=c_GL9XNjcBI
  • 6. Social Media
    Ease Post Purchase Dissonance:
    Facebook
    Twitter
    Blogs
    Make Oakley easily found and accessible to consumers.
    Monitor customer attitudes on which to improve upon .
  • 7. Customer Interaction
    Customizable merchandise
    Listening to customer thoughts on social platforms
    Measurable by amount of customized orders
  • 8. Stay In The Loop
    Innovations are always being discovered but as for style, the opinion from your customers is important.
    Stay in touch with your influential consumers through Digg, Twitter, etc.
    Blog post Industry news March 31, 2009.
  • 9. Evaluation
    Overall attitude of the brand
    Success of the brand will ultimately be measured by an increase in sales
    “Hits” on the main Oakley Site
  • 10. Budget
    Generating talk about the product is priceless
    Advertisements on Youtube and sponsorships will be where media budget will go towards
    Low budget high impact marketing strategies with the use of online social platforms.
  • 11. Timeline
    Create buzz around vacation season as well as holiday time. Consumers will be looking for new, stylish sunglasses or goggles for their spring breaks to lay on the beach or ski and snowboard.
    Use promotional event to get noticed online and be seen in platforms unthinkable before social networks online.
    Continue to be a leader in innovation of optical lenses and a trusted brand among the online community.
  • 12. Conclusion
    Creating buzz about new items from Oakley is the main goal of the campaign
    Continue to enter markets. Sports like paintball, dirt biking and car racing.
    Decades of Oakley innovation have led to a full array of market-leading products
    Oakley Technical Center 1999 designed by Colin Baden in collaboration with Langdon Wilson  |  Orange County