Sunglasses, prescription lenses and frames, goggles, apparel, footwear, and accessories
Targeting active people in search of high quality performance from their purchase.
Company Goals Innovations Awarded more than 575 patents and 1100 trademarks Stylish appeal in the sports and lifestyle brand category Consumers in 100 countries
Proposal Gain search hits on Google through search engine optimization Key Words: extreme sports, sun, vacation, beach or any words dealing with a person being exposed to a lot of sunlight Use Youtube as an online video strategy http://www.youtube.com/watch?v=c_GL9XNjcBI
Social Media Ease Post Purchase Dissonance: Facebook Twitter Blogs Make Oakley easily found and accessible to consumers. Monitor customer attitudes on which to improve upon .
Customer Interaction Customizable merchandise Listening to customer thoughts on social platforms Measurable by amount of customized orders
Stay In The Loop Innovations are always being discovered but as for style, the opinion from your customers is important. Stay in touch with your influential consumers through Digg, Twitter, etc. Blog post Industry news March 31, 2009.
Evaluation Overall attitude of the brand Success of the brand will ultimately be measured by an increase in sales “Hits” on the main Oakley Site
Budget Generating talk about the product is priceless Advertisements on Youtube and sponsorships will be where media budget will go towards Low budget high impact marketing strategies with the use of online social platforms.
Timeline Create buzz around vacation season as well as holiday time. Consumers will be looking for new, stylish sunglasses or goggles for their spring breaks to lay on the beach or ski and snowboard. Use promotional event to get noticed online and be seen in platforms unthinkable before social networks online. Continue to be a leader in innovation of optical lenses and a trusted brand among the online community.
Conclusion Creating buzz about new items from Oakley is the main goal of the campaign Continue to enter markets. Sports like paintball, dirt biking and car racing. Decades of Oakley innovation have led to a full array of market-leading products Oakley Technical Center 1999 designed by Colin Baden in collaboration with Langdon Wilson | Orange County