Boise Area Residents’ Support For A Multi Purpose
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Boise Area Residents’ Support For A Multi Purpose

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This was a real life study done to assess the Boise area residents support for a new stadium

This was a real life study done to assess the Boise area residents support for a new stadium

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Boise Area Residents’ Support For A Multi Purpose Boise Area Residents’ Support For A Multi Purpose Presentation Transcript

  • Katie MacArthur
    Adam Aldrete
    Madeline Dicesare
    Shinya Iwata
    Joseph Aigner
    Boise Area Residents’ Support for a Multi-Purpose Sports and Entertainment Facility
  • History
    Memorial Stadium-1989
    Built with recycled materials, few updates
    New stadium needed
    Multi-purpose stadium proposed
    Past failures of this type led to negative connotation
  • Questions
    Several questions arose in response:
    Should the stadium be built?
    Should it be a multi-purpose facility?
    If so, where should this facility be built?
    Should the Boise Hawks team switch from single A to triple A?
    Etc.
    Overall Objective: Determine consumer attitudes on the previous questions as well as others in order to form recommendations as to whether or not the stadium should be built and any changes that need to be made in the process.
    View slide
  • Sample Characteristics-Age
    • Age-Median View slide
    • Boise Survey 48
    • 2000 Census 32.8
    • 48-17=31
    • Pretty similar
    But…
    • 20 to 44 years
    • Qualtrics<Boise
    • 45 to 74 years
    • Qualtrics>Boise
  • Sample Characteristics-Others
    • Sex, Ethnicity, and Family size are similar
    • Disposable Income
    • Median is $500
    • Outliers:80000, 50000, 40000X2, 30000
    • After drop outliers, the average is $880
    • Amount spent on entertainment/week
    • Median is $50
    • Outlier: 40106
    • After drop outlier, the average is $81
  • Research Methods
    Outsourced
    Qualtrics
    Online Survey
    Quota Method
    Matched Boise Census
    301 Respondents
    Given a Financial Incentive
    Used Statistic Software to analyze the data
  • Results
    Central Issues-General Support for New Facility
    In general, what is your attitude toward having a new multipurpose sports and entertainment facility in the Treasure Valley?
    In general, what is your attitude toward building a new multi-purpose sports and entertainment facility in the Treasure Valley?
    To what extent do you agree or disagree that it is time to build a new multi-purpose facility in the Treasure Valley?
    All means obtained were significantly above the scale midpoint of 4.
  • Results
  • Results
    Location
    Meridian most preferred
    Amenities
    “Multi- Purpose”
    Participants would like restaurant, meeting facility, convention center, banquet room, hotel and bar.
    Events: Concerts are a high demand of participants
    91% said they probably would, would or defiantly would attend.
    Single A verses Triple A
    Correlation of Preference between Single A and Triple A
    Obtained a mean of 4.94, which is significantly above scale midpoint of 4.
    This means AAA is slightly preferred to A.
    How many games?
    AAA: average 6.81 games
    A: average 3 games
  • Results
    Willingness to Pay
    As Prices increases, percentage decreases.
    Largest percentage of people would pay $5 for Single A games and percentage decreases from there. Same applies to Triple A games, beginning at $10 per ticket.
  • Alternative Indicators
    Does interest and attitude levels towards the Boise Hawks, also help to indicate stadium support levels?
    The bigger fans they are, then the more willing they will be to pay for a stadium
    Yes it does!
  • Alternative Indicators
    • Can willingness to pay levels for AAA games, be used to judge support for building the stadium?
    • The higher the price the less support
    • All levels indicate positive support
  • Conclusion & Recommendation
    It is time to build a new stadium
    Located in Meridian
    Extra facilities
    Restaurant
    Meeting rooms
    Extra focus on concerts
    Residents prefer AAA
  • Comments?
    Concerns?
    Questions?