1. Learn the terms
It is essential for every app developer
to understand the meaning of at least
2 terms: eCPM and Fill Rate.
eCPM stands for the advertising
revenue generated per 1,000
Fill rate is percentage of ad
requests that are returned with ads.
2. Have a Monetization Plan
Most apps fail to make money, because there is no
monetization plan. Having a monetization strategy in the
early stage of app development, will help you integrate it
within the app without worrying about having a negative
effect on UX.
3. Think Recommendations.
People hate ads. Try to be less
aggressive and more polite,
more useful to the user.
The best way to make users
feel most comfortable with
spending time and money on
your app is to be transparent.
4. Keep Your Users Engaged
"63% of adults in America agree that making
everyday activities more like a game would
make them more fun and rewarding" - JW
Work on your app retention rate. Engage users
by providing interesting and quality
5. Analyze & Optimize
App monetization is an ongoing process. For
best results you should analyze and optimize
your monetization strategy regularly.
Avoid platforms that doesn't provide a decent
level of data transparency. The better
reporting you have, the better results you
can achieve once you learn to analyze data.
Try different ad formats and ad placements.
6. Connect to multiple networks
Single ad network generates unstable eCPM
and Fill rates. Using more ad networks
allows you to stabilize your ad revenue and
increase fill rates up to 99%.
There are ad network mediation services like
AdTapsy.com that are rotating and
prioritizing many different ad networks
within single app.
7. Ask your monetization
Whether your monetization platform is Ad Network or
Mediator, talk with them. They are in the monetization
business and will be more than happy to provide you with
advices and best practices.
It is a win-win situation.
8. Do some marketing
Spread the word about your app! More downloads
will increase the amount of the money your app
CC BY-NC 2.0 Photo credits:
https://flic.kr/p/hoMcw by Marcus Ramberg
https://flic.kr/p/fiWknE by Edsome
https://flic.kr/p/dtQgWh by Blue Fountain Media
https://flic.kr/p/7KE7wk by Nan Palmero
https://flic.kr/p/5KMj79 by Sarah Reid
https://flic.kr/p/mmWRA by Romain Guy
https://flic.kr/p/7PozJp by Chris
https://flic.kr/p/9jv4Sn by Robert Scoble
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