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Adam Reynolds Copywriter Portfolio

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Copywriting portfolio for Adam Reynolds. Over nine years of creating award-winning work for major retailers Marshall Field's and Target. Freelance clients have included Pepperidge Farm, Friedman's …

Copywriting portfolio for Adam Reynolds. Over nine years of creating award-winning work for major retailers Marshall Field's and Target. Freelance clients have included Pepperidge Farm, Friedman's Home Improvement, Strategic Fundraising, Lakes Area Real Estate, Southwestern Remodeling, and McDonald's (pitch for DDB, Sydney, Australia)

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  • 1. ADAM REYNOLDS // COPYWRITER adam@adamreynolds.com 612.396.9369
  • 2. DIVERSITY // TARGET FUNNY DIVERSITY. I’M SO GLAD LOOK BEYOND SKIN COLOR I’M NOT YOU WITHOUT IT WE’D HAVE TO GO AROUND SAYING HOW A THING CALLED RACE HETEROGENEOUSNESS. AND THAT’S JUST HARD. NOT THROUGH IT. THAT’D BE GROSS. ISN’T A COMPETITION AT ALL. IMAGINE IF WE WERE ALL THE SAME. CREEPY. Target.com/diversity All together now. Target.com/diversity Target.com/diversity Target.com/diversity All together now. All together now. All together now.
  • 3. PROHIBITION-INSPIRED WINE PACKAGING //
  • 4. B2B INCENTIVE PROGRAM // TARGET // AGENCY: LITTLE & COMPANY © 2008 Target Stores. The Bullseye Design, Bullseye Dog and Target are trademarks of Target Brands, Inc. All rights reserved. 078313 © 2008 Target Stores. The Bullseye Design, Bullseye Dog and Target are trademarks of Target Brands, Inc. All rights reserved. 068313 Want results? Turn to Target. The store everyone loves is here to make your Redline it to Target. The store everyone loves is here to make your business better. Give business better. Target GiftCards are perfect for acquiring new accounts, recognizing SM Target GiftCardsSM to encourage test-drives, entice maintenance or sales, promote referral employees, up-selling program features, promoting loan referral bonuses or increasing loyalty. Visit programs, recognize employees, or to just throw profits into overdrive. Visit Target.com/corporategiftcards or Target.com/corporategiftcards or call 1-800-5GIFTS5, and get ready to bet on red for black. call 1-800-5GIFTS5 to pull away from the pack.
  • 5. Housing markets. Humidity. Hoopla. There’s always As always, safety first. And Target GiftCards a very SM some great reason for lagging sales. Why not just give close second. We know you care about your employees. something worth getting no matter what? Target So show them. Give Target GiftCards. They’re the best GiftCards are the best way to help increase results, SM way to reward safety goals, recognize employees, entice get a better ROI, make your numbers, hit your marks, overtime or just give a nice little bonus at holiday time. nail the bottom line, or whatever business phrase you’re Target, the store everyone after. Target, the store everyone loves, is here to make your loves, is here to make your business better— and your business better. employees happier. Care for your employees as much as they care Want results? Turn to Target. The store everyone about others. Give Target GiftCards. They help loves is here to make your business better. Target SM entice participation in healthy living programs, and GiftCards are the easiest way to motivate employees, SM make great gifts for the Doctor of the Year or Best recognize anniversaries, celebrate birthdays and Blood Pressure Guesser in your office. Target, the holidays, or just get the results you’re after. So store everyone loves, look beyond the same old is here to make your gifts and give them what employees proud of they deserve. their accomplishments.
  • 6. BACK TO SCHOOL // MARSHALL FIELD’S
  • 7. CLUB WEDD // TARGET welcome welcome
  • 8. SWEET HOME They bang around and make some sound, but you can always rely on quality pots and pans. And now is the time to upgrade your current collection. Turn to the sharpest knives to cut out prep time and make mealtime memorable. HAMILTON A new twist to the club chair. Dark brown, bi-cast leather and espresso-stained legs. 299.99 15-PC. FORGED PRO CUTLERY SET AVINGTON Classic pieces in a dark tobacco finish and antique nickel hardware accents. 25Hx48Wx19Dquot; 179.99 . 25Hx22Wx18Dquot; 99.99 . 61Hx24Wx14Dquot; 129.99 . 20Hx39Wx21Dquot; 129.99 . SONY SIGNATURE DISH NIGHT OUT 720p resolution, widescreen with 16:9 aspect ratio, two HDMI inputs and full digital video processor. 1,499.99 HOME Dinner plates, salad plates, bowls, salt & pepper, mugs and teapot. 1.99 to 19.99 ONEIDA Five-piece service for four. Lifetime warranty. 39.99 LIBBEY Sold in sets of 12. 19.99 BAKE OFF KITCHENAID Heavy-duty 300-watt motor and 67-point Planetary Mixing Action ensures thorough mixing of ingredients. 4.5-quart stainless steel bowl, flat beater, wire whip and dough hook. 249.99
  • 9. BRAND IDENTITY // LUST: A TEMPTING MARTINI AND DESSERT BAR Swallow Chow MENU: INSIDE MENU: OUTSIDE
  • 10. COOTIE CATCHER MINT TIN COASTERS CONDOM CADDY BUSINESS CARD LUST { A T E M P T I N G M A RT I N I A N D D E S S E RT BA R } { 6 9 WA S H I N G TO N AV E N, M I N N E A P O L I S, M N 5 5 4 0 1 } {612. 867. 5309} {LUSTI NI . COM }
  • 11. PARENT SURVIVAL KIT // TARGET // AGENCY: CATALYST // The Minneapolis Show, Merit // AIGA Minnesota Design Show HOW TO SURVIVE THE SHOWER BRING IT TAKE CARE OF YOURSELF, WILL YA? It takes more than soap and water to get you clean in college. With a little planning and ingenuity you’ll have rinsing and Top 10 items for a smooth move. With all the hustle and bustle of moving to college, it’s easy to repeating down to a science. Follow these steps to make sure overlook the important things. Like your life. Target Pharmacy Books and supplies are great, but smart college students SM your experience is more than lukewarm: makes transferring your prescriptions to any store a snap. wouldn’t be caught without these 10 simple lifesavers. 1. If you see a shower stall with a door, use it. Community showers HERE’S WHAT YOU DO: 1. Deodorant. Find friends, not flies. are fun and all, but no one wants to be stuck showering next 1. Visit Target.com/pharmacy 2. Noise-canceling headphones. Rock out or lock out your roomie. to a gorilla. 2. Click on “Prescription Transfer” 3. Digital camera. Don’t blink. Snap. 2. Soap belongs in your hand or hanging nicely on a rope. If it hits 3. Fill out the simple online form 4. iPod. Meet your new study buddy. the floor, leave it. Dorm showers haven’t been cleaned since HOW TO DO YOUR DISHES 5. Mouthwash. For times of 24-hour morning breath. they installed the tile. If then. Prescriptions can be picked up at the Target store nearest 6. Energy drinks. 3 am comes so dang early. 3. Two words. Flip. Flop. IN THE BATHROOM SINK HOW TO AVOID THE FRESHMAN 15 THE your campus. 7. Febreze. Freshen up your dorm. Just spray odors away. 4. Listen for feet and keep your towel nearby. Bathroom pranks COUNTDOWN 8. Shower caddy. A clean solution for shower supplies. often include “stealing of the towel”— forcing you to leave cold, And forget about an apple a day. Join the Target Pharmacy College is for growing up, not out. And if you’re not careful, the 9. Jump drive. Save often. It just takes one klutz in the It’s not like you can bring your dirty dishes home for your wet and as nature intended, but you did not. Rewards program and we’ll give you 10% off a day of shopping computer lab. Freshman 15 will rear its fat head right around 3rd semester. parents. It’s time to get creative. All you need are a few TO COLLEGE at Target with every 10th prescription purchase made on your 10. Electric surge protectors. Real-life scenario: 10 high-tech toys. So if you still want to get recognized at your next high school simple things: Dirty dishes, water, dish soap, scrub brush Target RedCard. 1 outlet. reunion, follow these seven simple rules. and the bathroom sink. 1. Beware of the buffet. Most cafs let you eat until you explode. Don’t. 1. Disinfect the sink. Use some elbow grease and a lot 2. Pizza is inevitable. But don’t be so cliché. Try the salad bar at of cleaning products. least once a semester. Easy on the bleu cheese, of course. 2. Fill sink with warm water and add dish soap. 3. Trash the trackpants. Jeans dig in, letting you know when 3. Scrub away. Start with the little least dirty dishes first. Nasty to stop eating. ones should sit and soak. A2Zs oF TxT MSGs HOW TO GET READY IN UNDER 5 MINUTES 4. Watch what you drink, no seriously. Empty calories add up 4. If you’re lucky enough to have two sinks, repeat step 1 and as quickly as the ticks on your scale. Water is your friend. fill with clean water. Use this to rinse your soapy dishes. 5. Eat six small meals a day. Metabolism goes up, your waistline 5. Ask your roomie to dry, or use the hand dryers if you have them. 8 am classes are unavoidable. So is sleeping through your Kids are hard to understand — especially now. In our fast-paced goes down. Low-fat energy bars between classes keep you awake 6. Ta-dah! You should be set for another semester. world of cell phones and PDAs, abrv8ions make it EZer for alarm. Don’t go running to class all crusty-eyed. Memorize and alive. messages to get aX. So study up on the txttotal transaction discounts and does not apply to 10%these GiftCards,hints and you’ll be set for the next four years. *Subject to Target Pharmacy Rewards program rules. savings cannot be combined with talk. It’s time purchases of quick gift certificates, other 6. Exercise. Need incentive? The free gym is usually loaded with to show your student you know W? they’re talking about: purchases at Food Avenue , Target Commercial Interiors , mail or purchases at Target.com, ® SM sexy singles. phone orders, account payments, prescription drugs paid for by government programs, alcoholic beverages, or where otherwise prohibited by law, and may not apply to some partner SNOOZE BAR: Don’t hit it. 7. Suck at sports? Join an intramural league and have fun with businesses and some grocery items, including dairy products. Offer not valid in AR, NJ, NY, <3 Heart HOW TO PREP GRADS FOR MA, LA, or where prohibited by law. others who couldn’t make JV. It’s exercise lite. AFK Away From Keyboard CLOTHES: Forget ironing. Just shake them out and spray with THE BIG SEND-OFF BRB Be Right Back a wrinkle releaser. CHWDL Coming Home With Dirty Laundry DUMMY Do You Miss Me Yet HAIR: Pull back in a pony or throw on a hat. Or just shave it. EG Evil Grin FBPS$ Flat Broke, Please Send Money BREATH: Nothing beats mouthwash. Swish while you run to GAG Grades Are Good class. Pack gum for emergencies. H&K Hug and Kiss IOW In Other Words EYES: Wear glasses instead of contacts, if you need them. J/K Just Kidding Eye drops erase the signs of the previous night’s shenanigans. KIT Keep In Touch LOL Laughing Out Loud B.O.: Don’t forget deodorant. Throw a stick in your bag just in MYVM Miss You Very Much case — or you may never have another study partner again. N/P No Problem OMG Oh My Gosh SHAVING: Guys, stubble is cool. Girls, wear jeans. POS Parents Over Shoulder QS$ Quick, Send Money ROTFL Rolling On The Floor Laughing SYS See You Soon THX Thanks UWMA Until We Meet Again VSS Very Sick of Studying W/E What Ever XM<3 Cross My Heart YGM You Got Mail ZZZ Going to Bed
  • 12. SOCIAL AWARENESS CAMPAIGN // SEXCANSUCK.COM sy to uite ea make Need a n I’m q My, aren’t But when ew friend? I won’t o o get. I’m here t by me. I pr you a cute one? I c d t b ut painful mem I’m here, watch out. bother you much—ju r lay ha mine. an tell omise , on’t p little fun her. You’re you, ma’am. to make it worth yo you’re into Little M st ories with W each other. e’ll have so much fu about five times a ye d ry, I ea et iss ur Ut uh, I’ll t wor ing to hav nights tog be your gif while. You know I’m HPV. Come sit down a n I can’t wa it. What embarrassing and cr r. on’ ok see? D -hot t that keep n s on giving o wham, bam, thank lo do you say eating t you ay only be ny burning ? Friends f a ke wh . Mmmm...H or life? ma m You li ctually. You er me for mmm... b get, a you remem SAY NO TO HSV. BE GONE WITH GONORRHEA. YOU CAN’T ALWAYS SEE STDs. !quot;#$%&'#quot;(&!)&*$+,)&-$)(. Genital herpes, or HSV, is a highly contagious sexually transmitted disease that comes with many Gonorrhea, or the Clap, loves teenagers like you. Some infected teens never experience symptoms, Don’t be fooled. HPV is waiting for you. And one steamy sexual encounter can lead to genital warts, Pubic Lice, or Crabs, leave you itching in places that shouldn’t itch. After they lay their eggs, fun features, like painful blisters that pop and ooze, open lesions, and fevers. Even worse? There is but still pass it on to others. The lucky ones experience scream-worthy burning while peeing, or a cervical cancer, and other unsightly conditions for life. In fact, over 40% of sexually active teens they’ll bite and claw their way to bloody bliss all over your body. Be safe and stay away from no cure. It’s the gift that keeps on giving for life. And it’s all around you. One-in-four sexually active white, yellow or green drippy discharge from the penis or vagina. Sexy! Gonorrhea is easily curable, already have HPV—and more might have it and not even know it. Including you. Educate yourself but can expose you to more serious health risks like pelvic inflammatory disease and HIV. women and one-in-eight sexually active men are infected with HSV. Yes, even your friends. people who will make your skin crawl. before you learn your lesson the hard way. Or test yourself to see if it’s too late. Be safe, not sorry. Get tested today. SexCanSuck.com. Be safe, not sorry. Get tested today. SexCanSuck.com. -/&012/3&456&05778.&9/6&6/06/:&65:18.&,/;<14,=>?.>5@. Be safe, not sorry. Get tested today. SexCanSuck.com.
  • 13. AYOMI YOSHIDA // TARGET // AGENCY: BLACK DESIGN // Recognized in The Wall Street Journal // First magazine wrap on Shop Etc.
  • 14. BACK TO SCHOOL // TARGET
  • 15. PRINT CAMPAIGN // CONDE NAST TRAVELER MAGAZINE Destination: ooh, la, la. Now arriving: long-distance love affair. First stop: all men in their tracks. TRAVEL THE WORLD IN STYLE. TRAVEL THE WORLD IN STYLE. TRAVEL THE WORLD IN STYLE. www.cntraveler.com www.cntraveler.com www.cntraveler.com
  • 16. GLAMORAMA // MARSHALL FIELD’S Red Hot Rendezvous Jennifer Lopez every exclusive red gown will be sold during a goddess from the block a special online auction with all proceeds benefiting the art institute of chicago. Jennifer Lopez. Silver screen starlet. Queen of pop. Talk of the town. From the longest red carpets to thousands of tabloid covers, To own a piece of Glamorama history, log on to Jennifer Lopez has proven herself as a bona fide fashionista. http://auctions.yahoo.com/booth/glamoramaredgown, Now she’s taking her powerful style to the runways. Known for or visit one of the Dell computers at the Glamorama postparty, her love of love, Jennifer Lopez shows off her sexy new collection, JLo Lingerie. and bid until 11:59pm, Friday, August 13. JLo Lingerie isn’t just another intimate apparel line. It’s cutting-edge fashion that promises to revolutionize intimate apparel with Jennifer’s dynamic fashion experience. Each sexy little number Oh My Goddess! captures Jennifer’s unique vision and personal radiance. It’s for the confident woman who loves her body, despite it’s fashion. it’s fame. its imperfections. The playful girl who’s ready for anything. it’s divine entertainment at its most high. The proud, but willing to try new things. Ladies and GENTLEmen, welcome to paradise. Behold Marshall Field’s Glamorama with Ford Models. Tonight, we’re going to move your mind, your body and your soul with the sights and sounds of patti labelle, jennifer lopez, the commodores, sheila e, karen gibson roc, dj boy george and supermodel jerry hall. You’ll gaze, praise and be amazed as we combine fortitude and grace to make women, and the clothes that adorn them, objects of worship. So get out of your seat. Raise your hands. And applaud the world’s most beautiful creations. it’s glamorama, people. can we get a witness?
  • 17. GLAMORAMA // MARSHALL FIELD’S // Featured on Entertainment Tonight // Telly Award, Bronze Every woman is a goddess. A woman. A sister. A daughter. Every woman is a fighter. A lover. A warrior. Every woman is maternal. Eternal. A giver. A receiver. We are inspiration. We are light. We are the ladies about town. We’re the girls from the block. We have the strength of many. We are proud. Sexy. Every woman is a goddess. Welcome, I’m Jennifer Lopez. And this is Marshall Field’s Glamorama 2004. Where beautiful goddesses, and gods, rule the runways and take control of the scene. Where fantasy becomes reality. And reality becomes a deep passionate experience. Ladies and gentlemen, welcome to paradise.
  • 18. FREE WIRELESS // MCDONALD’S // Client pitch for DDB, Sydney, Australia Free internet. There’s a No fine Don’t Q O N P your wallet. way to surf. stealing your neighbor’s wi-fi. Free internet. Try to X esc ctrl S FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY. yourself. internet fees. your budget. your money. FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY. FREE WIRELESS. SERVED DAILY.
  • 19. GIFTCARDS // TARGET PRINT Regional Design Annual, 2008
  • 20. The Minneapolis Show, Gold The Minneapolis Show, Bronze RACie Award, Silver
  • 21. RACie Award, Gold Featured in The New York Times
  • 22. Adam Reynolds. Who do you think you are, boy? I’m a city slicker via country bumpkin. If there’s a pen in my mouth, I’m deep in thought. I wear headphones, but rarely have music playing. I hate winter, but love an excuse to stay inside. I run slow, but jump high. I’m the PRINT + BROADCAST // ADAMREYNOLDS.COM Cambridge Middle School record holder for spelling the most words out of “Christmas.” I once bowled 232 and didn’t even know it. I like to write. People say I’m good at it. I’ve been on Entertainment Tonight. And so has my work. I’ve won awards. They fancy up my closet. I recycle religiously, but can never get it to the curb in time. I’ve danced on stage with Patti LaBelle. She was too touchy- feely. I’m not an athlete, but I’ve been in Sports Illustrated. I’m not a teenager, but I’ve been in Seventeen magazine. I’ve signed a few autographs, but I’m not really famous. I’m two degrees from Kevin Bacon. I’d like to meet you.