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Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum
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Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum

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Emily Riley of Forrester Speaks at the AdMeld Partner Forum 2010. Download the full report at http://www.admeld.com/resources

Emily Riley of Forrester Speaks at the AdMeld Partner Forum 2010. Download the full report at http://www.admeld.com/resources

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    Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum Presentation Transcript

    • February 4, 2010
    • We All Want a More efficient RFP Process
    • More Money to Spend Means More Work for Buyers and Sellers
      Forecast: US Display Advertising Spend, 2009 To 2014
    • Even as they Add Budget, Marketers Are Skeptical of Display Advertising’s Value
    • Better Targeting, Improved Performance Would Boost Display Ad Spend
      “How would each of the following influence the level of your company’s spending on online advertising?”
      (Percent who indicated any level of increase)
      Source: Forrester’s US Interactive Marketing Forecast Online Survey, March 2009
      Base: 204 marketers
    • Marketers Still Spend The Most With Portals
      At the time of the survey demand-side platforms (DSPs) were too immature to ask about specifically. They would be represented here as part of “other.”
      Base: 175 marketers
      Source: Forrester’s US Interactive Marketing Forecast Online Survey, March 2009
    • Many Players Are Addressing the Need for More Efficient Media Buying
      Media Buyer
      Third Party Demand Side Platforms
      Media Buying Agencies
      Client-Based Technologies
      Consultancies
      Ad Networks
      Exchanges
      Portals
      Websites
    • What does the future hold?
      Interactive Media Buyers will gravitate towards an automated solution
      Audience Buying will account for an increasing share of bulk media buys
      Real time bidding will improve the performance of many bulk media buys for both buyers and sellers
    • Thank You For Watching
      Download ‘Media Buying Goes Real Time’
      Forrester Consulting report at:
      http://www.admeld.com/resources