Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum

February 4, 2010

We All Want a More efficient RFP Process

More Money to Spend Means More Work for Buyers and Sellers
Forecast: US Display Advertising Spend, 2009 To 2014

Even as they Add Budget, Marketers Are Skeptical of Display Advertising’s Value

Better Targeting, Improved Performance Would Boost Display Ad Spend
“How would each of the following influence the level of your company’s spending on online advertising?”
(Percent who indicated any level of increase)
Source: Forrester’s US Interactive Marketing Forecast Online Survey, March 2009
Base: 204 marketers

Marketers Still Spend The Most With Portals
At the time of the survey demand-side platforms (DSPs) were too immature to ask about specifically. They would be represented here as part of “other.”
Base: 175 marketers
Source: Forrester’s US Interactive Marketing Forecast Online Survey, March 2009

Many Players Are Addressing the Need for More Efficient Media Buying
Media Buyer
Third Party Demand Side Platforms
Media Buying Agencies
Client-Based Technologies
Consultancies
Ad Networks
Exchanges
Portals
Websites

What does the future hold?
Interactive Media Buyers will gravitate towards an automated solution
Audience Buying will account for an increasing share of bulk media buys
Real time bidding will improve the performance of many bulk media buys for both buyers and sellers

Thank You For Watching
Download ‘Media Buying Goes Real Time’
Forrester Consulting report at:
http://www.admeld.com/resources

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Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum

by Admeld on Feb 08, 2010

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Media Buying Goes Real Time, Emily Riley at the AdMeld Partner Forum — Webinar Transcript