Believe
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    Believe Believe Presentation Transcript

    • Believe The Hype: Mobile Advertising Is Here AdMonsters Leadership Forum, April 15, 2010 Presented by Marc Theermann
    • Years It Took To Reach 50 Million Users Radio 38 years TV 13 years Internet 4 years iPhone 3 years Privileged & Confidential 1 © 2010, AdMeld Inc. All Rights Reserved.
    • The Smart Phone Audience Today 30+ million US smart phone users 50% use mobile web more frequently than they read print 40% use mobile web more often than it on the desktop Privileged & Confidential 2 © 2010, AdMeld Inc. All Rights Reserved.
    • US iPhone Audience Profile Young Affluent Live on Coasts 31 Years Old $76K 43% In NY or CA 26% Higher Than 2x National Average National Average Privileged & Confidential 3 © 2010, AdMeld Inc. All Rights Reserved.
    • Interpublic Study % of Smart Phone Users Who Click on Ads % Privileged & Confidential 4 © 2010, AdMeld Inc. All Rights Reserved.
    • Money in the Ecosystem Premium Direct Sold 10% Remnant CPC 25% Remnant Ad CPM Network 65% Unsold Inventory Privileged & Confidential 5 © 2010, AdMeld Inc. All Rights Reserved.
    • The Industry Stack Publisher Agencies Mobile Web API Mobile Mobile Ad Nets Ad Server Blackberry & Yield SDK Campaign Optimizer Online Manager Ad Nets iPhone/iPad SDK Demand Real Time Side Rich Bidding Platforms Android Media 3rd Party Data SDK Android SDK Tools Enhancement Privileged & Confidential 6 © 2010, AdMeld Inc. All Rights Reserved.
    • The Players Ad Server Client Publisher Demand Optimizer RTB Rich Media 3rd Party Data Android SDK Privileged & Confidential 7 © 2010, AdMeld Inc. All Rights Reserved.
    • 4 Reasons Why Big Mobile Budgets Are Coming 1. Barriers to Mobile Commerce Disintegrating – Full Keyboards, Mobile Paypal, App Stores 2. Credible Audience Data is Becoming a Reality – Smartphones are finally getting cookies – New generation of companies focusing on analytics, audience, and 3rd party data Privileged & Confidential 8 © 2010, AdMeld Inc. All Rights Reserved.
    • 4 Reasons Why Big Mobile Budgets Are Coming 3. Agencies Can Finally Buy At Scale – Yield Optimizers and Exchanges aggregating mobile inventory, connecting publishers to buyers 4. Mobile Ads Are Getting Engaging – GUI revolution in the last 18 months – Consumers now surfing mobile web – Rich media banner coming online Privileged & Confidential 9 © 2010, AdMeld Inc. All Rights Reserved.
    • Get Ready  Mobile advertising is about to arrive in a big way  There is enough audience data to target consumers  There are enough consumers to make it worth the effort  Now is the time to invest in technology solutions that make it easy and possible to attract demand Privileged & Confidential 10 © 2010, AdMeld Inc. All Rights Reserved.
    • The Complete Mobile Monetization Solution AdMeld provides publishers a complete, customizable mobile monetization solution that works across the entire ecosystem.  One Stop Access to All Demand Sources – Connections to all mobile ad networks, online ad networks & DSPs  Mobile Ad Serving – DART and Ringleader support – Self-service interface for campaign management  Mobile Rich Media Support  SDK for iPhone, iPad, Android, Blackberry  Consolidated Reporting & Collections  3rd Party Data Integration Privileged & Confidential 11 © 2010, AdMeld Inc. All Rights Reserved.
    • Reach out with any questions: Marc Theermann, VP Mobile + 1 617 4070203 marc@admeld.com