Case Studies for the Month of May 2014

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Discover our selection of creative and advertising case studies for the month of May 2014

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Case Studies for the Month of May 2014

  1. 1. (Creative above or below the line marketing operations)
  2. 2. ABOUT creative trends inspiration impact ads worldwide advertising best marketing survey competition innovation brand image Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Creative library with 150.000 pieces of creative work (all media types) MAY 2014
  3. 3. Brands Coca-Cola Optic Store Mömax DVR Pepsico Business Sectors Beverages Furniture Store NGOs, Institution Eyes CSR Media/Channels Outdoor Digital Radio Experiential This month, discover the following… Agencies Grey, Dhaka DM&B, Vienna JvM/Elbe, Hamburg Rooster BBDO Proximity, Bangkok MAY 2014
  4. 4. How to combine happiness and pleasure with a global issue? Coca-Cola new machine: Happiness Arcade (Recycling and Entertaining) Dhaka is one of the most polluted capital in the world. Coca-Cola has decided to unite its sustainable engagement with its happiness theory in creating a special recycling machine: an arcade machine that runs on empty Coca-Cola bottles. Placed in different locations around the city, you play a "special" Pong game with a friend for a single empty bottle of Coke… MAY 2014 BEVERAGES
  5. 5. Click on image to watch the complete case BEVERAGES MAY 2014 How to combine happiness and pleasure with a global issue? Coca-Cola new machine: Happiness Arcade (Recycling and Entertaining)
  6. 6. Mömax the Austrian & German Furniture retail chain wanted to promote its new online store through an online traditional campaign. The target group was not easily reachable with banner ads, so the agency created a special ad- blocker that would instead promote Mömax. The newly created “Bannercurtain” app was created and spread via email and social networks… Mömax gets rid of the annoying online banners An online campaign that hijacks others RETAIL MAY 2014
  7. 7. Click on image to watch the complete case MAY 2014 Mömax gets rid of the annoying online banners An online campaign that hijacks others RETAIL
  8. 8. NGOs, INSTITUTIONS Whether it’s texting, taking a phone call, or sending emails, cell phone use is associated with higher rates of dangerous driving and fatal car crashes. In Germany, the use of a mobile phone is forbidden if the vehicle is moving, but still around 10% of all car accidents are linked to the use of mobile phones. The German Road Safety Authority (DVR) with agency Jung von Matt helped with this radio stunt… Radio Live Car Accident Radio stunt to impact listeners MAY 2014
  9. 9. Click on image to watch the complete case NGOs, INSTITUTIONS MAY 2014 Radio Live Car Accident Radio stunt to impact listeners
  10. 10. Show your soccer style and be rewarded Creative Technology with vending machine A few weeks before the start of the World Cup, Pepsi uses its “superstar 2014 football squad” – including Leo Messi, Sergio Ramos or Robin van Persie - to challenge fans all around the world with a limited-edition vending machine. To get their cans for free, people have to juggle a virtual soccer ball in front of an innovative machine equipped with an interactive screen powered by XBOX Kinect motion-sensor gaming technology… PERSONAL HYGIENE MAY 2014 BEVERAGES
  11. 11. SEE THE COMPLETE CASE BEVERAGES MAY 2014 Show your soccer style and be rewarded Creative Technology with vending machine
  12. 12. Changing Posters to promote changing glasses. Light Adaptive Communication Optic Square is a Thai Opticians chain which has requested the support of BBDO & Proximity to promote its new Light Adaptive Lenses range. It’s always difficult to stand out in this classical area of communication, thus the agency has created a traditional posters with real demos of the product. Placed in glass elevators, the posters show portraits of people wearing glasses… EYES MAY 2014
  13. 13. SEE THE COMPLETE CASE MAY 2014 Changing Posters to promote changing glasses. Light Adaptive Communication EYES
  14. 14. Last month showcase (To see last month’s selection, click HERE) MAY 2014
  15. 15. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION MAY 2014

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