AdForum Case Studies of the Month of June 2013
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AdForum Case Studies of the Month of June 2013

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Discover our selection of advertising media cases for June 2013: the best of creativity in communications operations worldwide.

Discover our selection of advertising media cases for June 2013: the best of creativity in communications operations worldwide.

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  • 1. CASE STUDIES OF THE MONTH JUNE 2013
  • 2. Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a particular section of our site LAST MONTH WE HAD
  • 3. JUNE 2013 Agencies Ogilvy, France DDB, Sweden Ageisobar, Brazil Publicis, Mexico Brands Scrabble Royal Opera of Stockholm Hot Wheels Mini Business Sectors Leisure Cars CSR Media/Channels Outdoor Stunt Promotion This month, discover the following…
  • 4. JUNE 2013 LEISURE Scrabble seeks to alleviate our generations spelling problems-one word at a time SEE THE COMPLETE CASE Unlock a world of fun with free WI-FI We have the world at our fingertips with our smartphones- everything is made easier. However, along with this technological advancement our spelling has suffered. Scrabble wifi was launched to combat this thriving disease where free wifi hotspots were established in places where you couldn‟t get a connection.
  • 5. JUNE 2013 LEISURE We all have an opera star within us. SEE THE COMPLETE CASE Opera soap encourages the rendition of sweet symphonies in the shower In Sweden the opera has always being a pretentious air with many believing it was a social outing reserved for the posh, upper classes. To defeat this commonly held view the Royal Opera in Sweden embarked on a campaign to show how close a relationship the opera has with your average, ordinary person on a daily basis. A shower soap was created called “Opera Soap”… Stockholm
  • 6. JUNE 2013 LEISURE Viewers could see photos of the most recent Hot Wheels “models” in real life. SEE THE COMPLETE CASE Giant blister by “Hot Wheels” to market themselves… Hot Wheels chose a simple yet effective method to illustrate their slogan “Hot Wheels- a new model arriving all the time”. In a parking lot a large „Hot Wheels‟ blister pack was constructed where cars could drive in , the car-owners could then have their photo taken alongside their “Hot Wheels” car. ..
  • 7. JUNE 2013 CARS, CSR A CSR message that surprise women in ladies toilets. SEE THE COMPLETE CASE Don’t make up whilst driving. Road safety message targeting women 6 out 10 women wouldn’t dream of going to work without makeup. This could explain why women frequently apply makeup whilst driving. In Mexico, 22% of the accidents are caused by women drivers. Mini has decided to demonstrate that safety matters not only for themselves, but for the others and that there’s a time and a place for everything…
  • 8. MAY 2013 AdForum.com provides easy and unfettered access to a vast library of nearly 140,000 pieces of creative work spanning all media types. Each month, approximately 1,000 of the latest and greatest ads from around the globe are added, many directly from award show organizers who partner with AdForum or from agencies themselves. AdForum Creative library makes it a breeze to analyze creative trends from around the world, get inspired, view the competition, and facilitate numerous strategic and creative discussions throughout the year. It provides agency teams (creative, account, media) with the most convenient way to stay on top of the latest, save their favorite ads in personal and customizable online folders, and even have the option of downloading some ads in high-quality format for presentations. Who we are
  • 9. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION JUNE 2013