AdForum Case Studies for the Month of January 2014

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Discover our selection of creative case studies for the month of January 2014

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AdForum Case Studies for the Month of January 2014

  1. 1. JANUARY 2014
  2. 2. ABOUT impact best ads marketing survey advertising worldwide inspiration creative trends competition innovation Creative library with 150.000 pieces of creative work (all media types) Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site brand image JANUARY 2014
  3. 3. This month, discover the following… Business Sectors Agencies Drinks Footwear Oral Hygiene Consumer Electronics Culture Kolle Rebbe TBWALondon Hypermediaisobar Draftfcb NZ I&S BBDO Brands Hälssen & Lyon adidas Blend-a-med Sony Media/Channels Direct Marketing Design Stunt Outdoor Promotion JANUARY 2014
  4. 4. DRINKS An innovative calendar Usable/Drinkable leaves The calendar is one of the oldest promotional gifts. Hälssen & Lyon and Kolle Rebbe have created a fresh innovative calendar. Produced in a limited edition, each day pages are composed with different-flavor tea leaves and can be brewed directly in hot water… JANUARY 2014
  5. 5. DRINKS An innovative calendar Usable/Drinkable leaves Click on image to watch the complete case JANUARY 2014
  6. 6. FOOTWEAR Pop-up store to launch sneakers Promotion and demonstration with Derrick Rose To reach the urban teenagers, adidas created an event in East London for the launch of its D. Rose 3.5 shoes. The Chicago Ball NBA star Derrick Rose was part of the temporary popup store, the opening was announced on social media. Shelves were filled with free sneakers and placed as high as a basketball rim... JANUARY 2014
  7. 7. FOOTWEAR Pop-up store to launch sneakers Promotion and demonstration with Derrick Rose Click on image to watch the complete case JANUARY 2014
  8. 8. ORAL HYGIENE Outdoor installation & mobile App. Make people smile again… Surveys state that the Polish are not smiling. Blend-a-med, P&G toothpaste named Crest in several countries, and its agency Hypermediaisobar were at the origin of a surprising operation in Warsaw. 5 famous statues with fierce and grave characters that people are used to see in the streets have been slightly changed to offer a bright smile to the passers-by… JANUARY 2014
  9. 9. ORAL HYGIENE Outdoor installation & mobile App. Make people smile again… SEE THE COMPLETE CASE JANUARY 2014
  10. 10. CONSUMER ELECTRONICS Launch of a new product though an original packaging and a new sales channel Experiential marketing Music and sport make a natural duo. True athletes and occasional sportsmen enjoy music when they're exercising. Up until now the only place you could not listen to music was while swimming. That is until Sony created the waterproof MP3 player. With the help of Draftfcb Auckland the new product was launched. The MP3 players were placed in bottled water… JANUARY 2014
  11. 11. CONSUMER ELECTRONICS Launch of a new product though an original packaging and a new sales channel Experiential marketing Click on image to watch the complete case JANUARY 2014
  12. 12. CULTURE Pill-Harmonic: a mix between music and health Create a new touch point Japan Philharmonic Orchestra was suffering from a growing lack of interest in classical music. The orchestra with its agency I&S BBDO have been seeking a new idea that will make people understand why classical music should exist. Most of us have experienced how music can change the way we feel. Thus, I&S BBDO decided to prescribe classical music through different music pieces packaged like prescription… JANUARY 2014
  13. 13. CULTURE Pill-Harmonic: a mix between music and health Create a new touch point Click on image to watch the complete case JANUARY 2014
  14. 14. Last month showcase (To see last month’s selection, click HERE) JANUARY 2014
  15. 15. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION JANUARY 2014

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