AdForum Case Studies for the Month of December 2013

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Discover our selection of advertising media cases for December 2013: the best of creativity in communications operations worldwide.

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AdForum Case Studies for the Month of December 2013

  1. 1. DECEMBER 2013
  2. 2. ABOUT impact best ads marketing survey advertising worldwide inspiration creative trends competition innovation Creative library with 150.000 pieces of creative work (all media types) Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site brand image DECEMBER 2013
  3. 3. This month, discover the following… Business Sectors Public Interest NGO Transport Mobile Phones Brands Mimi Foundation Swebus Action contre la Faim Sony Agencies Leo Burnett France Åkestam Holt TBWAParis Crispin+Porter Bogusky Media/Channels Stunt Digital Ambient/Outdoor Cinema DECEMBER 2013
  4. 4. Public Interest A unique makeover experience If Only for a second: Break in a life of cancer patients Mimi Foundation is convinced that cancer must be fought not only on the medical front but through the well-being and optimism of patients. They have to struggle with the physical suffering and the emotional stress even in the eyes of their relatives. Leo Burnett France who have supported the foundation for the past 4 years, have come up with the idea of offering the patients a break and a short moment of escape through a unique makeover experience. 20 patients have participated in a special photo… DECEMBER 2013
  5. 5. PUBLIC INTEREST, NGO A unique makeover experience If Only for a second: Break in a life of cancer patients Click on image to watch the complete case DECEMBER 2013
  6. 6. TRANSPORT Comparative operation Advertise from your competitors failings With the winter, trains are often delayed or cancelled due to the weather conditions. Swebus, which is Sweden’s most punctual public transport, has taken here the occasion to “steal” customers from the railroad company in creating the “SWEBUS TRAIN SWITCH”. If your train is late or even canceled, customers are rewarded with discounted bus rides. The discount coupon was created on the number of minutes the train was late and accessible through a web-app… DECEMBER 2013
  7. 7. TRANSPORT Comparative operation Advertise from your competitors failings Click on image to watch the complete case DECEMBER 2013
  8. 8. PUBLIC INTEREST, NGO The Subway petition Follow the campaign along the subway platform Action against Hunger and TBWA Paris, reminds us the danger of being a humanitarian worker. In 2006 the association had to leave Sri Lanka after the murderer of one of its workers. You can follow the story along the different billboards, finally to be invited to support their action to protect the humanitarian workers by signing a petition on the last billboard… DECEMBER 2013
  9. 9. PUBLIC INTEREST, NGO The Subway petition Follow the campaign along the subway platform SEE THE COMPLETE CASE DECEMBER 2013
  10. 10. MOBILE PHONES Stunt operation in cinemas Sony pranks the public Sony has profited from the “Skyfall” preview in Swedish movie theaters by promoting its new Xperia Acro S. model thanks to this stunt operation. Free drinks were offered to the spectators before they entered the cinema. An interactive commercial then explained the competition and made a hidden waterproof telephone buzz inside one of the free soda cups… DECEMBER 2013
  11. 11. MOBILE PHONES Stunt operation in cinemas Sony pranks the public Click on image to watch the complete case DECEMBER 2013
  12. 12. Last month showcase (To see last month’s selection, click HERE) DECEMBER 2013
  13. 13. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION DECEMBER 2013

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