Case Studies for the Month of July 2014

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Discover our selection of the best creative case studies for the month of July

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Case Studies for the Month of July 2014

  1. 1. (Creative above or below the line marketing operations)
  2. 2. ABOUT creative trends inspiration impact ads worldwide advertising best marketing survey competition innovation brand image Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Creative library with 150.000 pieces of creative work (all media types)
  3. 3. Brands Ikea Nescafé FIFA 14 Corona Business Sectors Home Furniture, Accessories Beverages Leisure, Games Hot Drinks Alcoholic Beverages Media/Channels Outdoor Press Television Print This month, discover the following… Agencies Thjnk, Germany Geometry, France Y&R Colombia Cramer-Kasselt JULY 2014
  4. 4. An RGB Billboard IKEA communicates in 3 steps IKEA has once again found an inventive way to promote its small space storage solutions with a special billboard. Thanks to specific red, green and blue lights the message has been multiplied 3 time on the same surface. This demonstration in terms of communication reinforces for the general public the capacity of IKEA to continuously innovate… HOME FURNITURE, ACCESSORIES JULY 2014
  5. 5. Click on image to watch the complete case JULY 2014 An RGB Billboard IKEA communicates in 3 steps HOME FURNITURE, ACCESSORIES
  6. 6. The Parisian way of life. Every morning you take the subway and you read your free newspaper. All alone, in your “private bubble”. In order to break this solo habit, Nescafé introduced 2 foldable mugs in the “Metro” newspaper to encourage its readers share a moment around a cup of coffee and engage in a conversation with a colleague… Nescafé surprises the « Metro » readers by offering them a moment to share. A coffee to share BEVERAGES JULY 2014
  7. 7. Click on image to watch the complete case JULY 2014 BEVERAGES Nescafé surprises the « Metro » readers by offering them a moment to share. A coffee to share
  8. 8. To announce that the FIFA 14 video game now includes the Colombian football league, Y&R Bogota and Microsoft Xbox hijacked the most important match in the Colombian soccer calendar. While the match was being aired, expert gamers recreated it in real time on the Xbox. When the viewers least expected it the live game on their screens was switched for its video game double… FIFA 14 TV Launch in Colombia FIFA 14 video game: virtually real football JULY 2014 LEISURE, GAMES
  9. 9. Click on image to watch the complete case LEISURE, GAMES JULY 2014 FIFA 14 TV Launch in Colombia FIFA 14 video game: virtually real football
  10. 10. When a campaign reaches for the moon Transform a daytime beer into a night time beer Corona Extra is known for quenching thirsts during the day, but its agency Cramer-Kasselt wanted to show that it is also the perfect nighttime drink. So it staged an awesome billboard event in downtown Manhattan. The agency teamed up with astronomers to line up a giant image of a Corona Extra bottle with the crescent moon. When everything fell into place, the moon dropped into the beer bottle… PERSONAL HYGIENEBEVERAGES, ALCOHOLIC JULY 2014
  11. 11. SEE THE COMPLETE CASE JULY 2014 When a campaign reaches for the moon Transform a daytime beer into a night time beer BEVERAGES, ALCOHOLIC
  12. 12. Last month showcase (To see last month’s selection, click HERE) JULY 2014
  13. 13. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION JULY 2014

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