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  • 1. (Creative above or below the line marketing operations)
  • 2. ABOUT creative trends inspiration impact ads worldwide advertising best marketing survey competition innovation brand image Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Creative library with 150.000 pieces of creative work (all media types) APRIL 2014
  • 3. Brands Porsche Cadbury Friends of the Earth Head & Shoulders Business Sectors Automotive Confectionery & Snacks NGOs, Institution Personal Hygiene CSR Media/Channels Outdoor Stunt/Event Product Development Ambient This month, discover the following… Agencies Achtung! Geometry, Malaysia Cheil, China Saatchi & Saatchi, Poland APRIL 2014
  • 4. Porsche proves the power of its brand with a special contest Would you dare to exchange your car with a vehicle you didn't know? March was the month for an online game from Porsche and its agency Achtung! Dutch people were offered to trade in their current car for a new Porsche without knowing the model. More than 10.000 people registered their cars, which had to be from 2007 or younger on the site: www.porscheblindtrade.nl... AUTOMOTIVE APRIL 2014
  • 5. Click on image to watch the complete case APRIL 2014 Porsche proves the power of its brand with a special contest Would you dare to exchange your car with a vehicle you didn't know? AUTOMOTIVE
  • 6. Cadbury has gone further with its activation philosophy of JOY in Malaysia with “Say It with Chocolate”. They have invented a chocolate printing press which enables people to share a message with a friend or a family member in a customized chocolate bar. Clients could write a note that was printed on the chocolate bar. This was developed in supermarkets and pop-up stores, enabling clients to print messages on demand… Say something special with Cadbury Offer a personal chocolate for Easter CONFECTIONERY, SNACKS APRIL 2014
  • 7. Click on image to watch the complete case APRIL 2014 Say something special with Cadbury Offer a personal chocolate for Easter CONFECTIONERY, SNACKS
  • 8. NGOs, INSTITUTIONS Every day, countless documents are printed and thrown out once read. To reduce the waste of paper, you can use double-sided printing or even reduce the font. But can we give paper a second life? Of course, with recycling. Cheil China has gone even further for the association Friends of the Earth in creating a practical solution: the disappearing ink… Responsible concept & product development Rebirth after reading APRIL 2014
  • 9. Click on image to watch the complete case APRIL 2014 NGOs, INSTITUTIONS Responsible concept & product development Rebirth after reading
  • 10. An Experiment in men’s clothing stores. Don’t be too metrosexual Men can now take care of their appearance in a very short time, with Head & Shoulders. That’s the simple message of an ambient campaign made by Saatchi & Saatchi Poland in March. Special changing rooms were set up in men clothing stores. The system activates when a man spends too much time in the changing room. Thus, the set up and message becomes more feminine. A digital screen enables him to stop the experience… APRIL 2014 PERSONAL HYGIENE
  • 11. SEE THE COMPLETE CASE A new typing font as its corporate identity Education keeps children away from poverty PERSONAL HYGIENE APRIL 2014
  • 12. Last month showcase (To see last month’s selection, click HERE) APRIL 2014
  • 13. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION APRIL 2014