CASE STUDIES OF THE MONTH
AUGUST 2013
Each week, we select and feature a media case made to promote a creative operation or
a campaign of communication in a par...
Agencies
JWT Amsterdam
Giovanni Draftfcb, Brazil
Grand Union, Portugal
Loducca, Brazil
Brands
ING
Nivea
Sagres
Business Se...
CORPORATE COMMUNICATION
Theatrical stunt to inform people of
the reopening of the RijksMuseum
in Amsterdam.
SEE THE COMPLE...
COSMETICS/BEAUTY PRODUCTS
The Nivea solar charger allows users
to recharge their phone battery from
the heat rays of the s...
BEVERAGES
Sagres chose a novel idea to allow
for the online activation of their new
chocolate flavour stout beer.
SEE THE ...
Clothes donations fill the “empty
shop” by day, and are removed by
night so a new batch of clothes can
be collected.
SEE T...
AdForum.com provides easy and unfettered access to a vast library of nearly 140,000
pieces of creative work spanning all m...
COME BACK IN A MONTH
TO VIEW OUR
NEXT SELECTION
(To see last month’s selection, click HERE)
AUGUST 2013
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AdForum Case Studies of the Month of August 2013

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Discover our selection of advertising media cases for August 2013: the best of creativity in communications operations worldwide.

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AdForum Case Studies of the Month of August 2013

  1. 1. CASE STUDIES OF THE MONTH AUGUST 2013
  2. 2. Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a particular section of our site LAST MONTH WE HAD
  3. 3. Agencies JWT Amsterdam Giovanni Draftfcb, Brazil Grand Union, Portugal Loducca, Brazil Brands ING Nivea Sagres Business Sectors Finance Corporate Communication Cosmetics/Beauty Products Beverages Public Interest Media/Channels Stunt Print Interactive This month, discover the following… AUGUST 2013
  4. 4. CORPORATE COMMUNICATION Theatrical stunt to inform people of the reopening of the RijksMuseum in Amsterdam. SEE THE COMPLETE CASE Action is louder than words: ING catches people’s attention ING as one of the sponsors of the major renovation project of the wanted a dramatic way of letting people know of its reopening. A marketing stunt in a large shopping centre-where actors dressed in 17th century costumes created a live surprising performance inspired by the painting “The Night Watch” by Rembrandt… AUGUST 2013
  5. 5. COSMETICS/BEAUTY PRODUCTS The Nivea solar charger allows users to recharge their phone battery from the heat rays of the sun. SEE THE COMPLETE CASE Harnessing the power of solar energy to recharge your phone On the back of a Brazilian magazine- an advert for Nivea sunscreen has a small solar panel attached on one side and a charger to insert the charger cable on the other. You plug your iPhone charger in and your phone starts to charge-powered by the energy created from the sun... AUGUST 2013
  6. 6. BEVERAGES Sagres chose a novel idea to allow for the online activation of their new chocolate flavour stout beer. SEE THE COMPLETE CASE Enlisting the help of one of Portuguese’s most famous chocolatier and his team- a website wholly made of chocolate was sculpted, photographed and displayed online in the promotion of Sagres’ new chocolate flavor beer… AUGUST 2013 A website composed of just chocolate –the best and cheapest promotion tool for a new chocolate beer.
  7. 7. Clothes donations fill the “empty shop” by day, and are removed by night so a new batch of clothes can be collected. SEE THE COMPLETE CASE The “Empty Shop” inspires a new mode of collection Temperatures can drop quite low in winter in Sao Paulo- so a winter clothing collection drive was needed to gather donations and provide those in need with warm clothing. “The Empty Shop” was constructed in a Sao Paulo shopping centre. As the title suggest- the shop was completely empty bar hangers and mannequins… PUBLIC INTEREST, CSR AUGUST 2013
  8. 8. AdForum.com provides easy and unfettered access to a vast library of nearly 140,000 pieces of creative work spanning all media types. Each month, approximately 1,000 of the latest and greatest ads from around the globe are added, many directly from award show organizers who partner with AdForum or from agencies themselves. AdForum Creative library makes it a breeze to analyze creative trends from around the world, get inspired, view the competition, and facilitate numerous strategic and creative discussions throughout the year. It provides agency teams (creative, account, media) with the most convenient way to stay on top of the latest, save their favorite ads in personal and customizable online folders, and even have the option of downloading some ads in high-quality format for presentations. ABOUT US SEE MORE AUGUST 2013
  9. 9. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION (To see last month’s selection, click HERE) AUGUST 2013

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