AdForum Case Studies for the Month of October 2013

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Discover our selection of advertising media cases for October 2013: the best of creativity in communications operations worldwide.

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AdForum Case Studies for the Month of October 2013

  1. 1. OCTOBER 2013
  2. 2. ABOUT impact best ads marketing survey advertising worldwide inspiration creative trends competition innovation Creative library with 150.000 pieces of creative work (all media types) Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site brand image OCTOBER 2013
  3. 3. This month, discover the following… Business Sectors Culture/Leisure Restaurants Automotive Public Interest Hygiene Brands Tochka G Museum of Erotic Art McDonald’s Skoda Domestos Agencies Y&R, Russia DDB Group, Singapore BBDO Group, Russia DLKW Lowe Media/Channels Outdoor/Ambient Promotion OCTOBER 2013
  4. 4. CULTURE/LEISURE Hijack the visit Y&R lures customers to the Moscow Erotic Art Museum Moscow’s Erotic Art Museum, Tochka G (“G Spot”), was suffering from limp visitor figures. Y&R decided to attract more conventional museum visitors to the venue via a channel they were familiar with. Visitors to the rather staid Pushkin Museum were offered free audio guides – with a difference. The boring audio description of one of the paintings was transformed into a fun, sexy and erotic tale… OCTOBER 2013
  5. 5. CULTURE/LEISURE Hijack the visit Click on image to watch the complete case SEPTEMBER 2013
  6. 6. RESTAURANTS Interactivity enters McDonald’s Restaurants. Restaurant tables become virtual racetracks for kids McDonald’s has long been positioned as a haven for families with children. So it transformed its tables into interactive playgrounds by sticking special NFC (near-field communication) tags beneath them. With the aid of a free app, smartphones that came into contact with the tables could now be used to drive a car through a virtual world, pilot a spacecraft, or play mini games… OCTOBER 2013
  7. 7. RESTAURANTS Interactivity enters McDonald’s Restaurants. Restaurant tables become virtual racetracks for kids Click on image to watch the complete case OCTOBER 2013
  8. 8. AUTOMOTIVE The first in-car hostel in Moscow An unusual way of launching a new car Ideal for young drivers, the Skoda Fabia is also described as having the most spacious interior in its category. To illustrate this, the car was transformed into a real hostel, with a comfortable double-bed, pillows, free Wi-Fi, and everything else required for a comfortable stay. Young people came across the Skoda Hostel while seeking hostels in Moscow on booking websites… OCTOBER 2013
  9. 9. AUTOMOTIVE The first in-car hostel in Moscow An unusual way of launching a new car Click on image to watch the complete case OCTOBER 2013
  10. 10. PUBLIC INTEREST A CSR Ambient about a usual privacy place Toilets for Health. Domestos exposes the issue of open defecation Over one billion people worldwide have no access to a toilet and are forced to go in the open with the obvious hygiene and privacy issues. Domestos & Unilever is the brand leading the fight against germs, and wanted to raise awareness of the issue. DLKW Lowe has created an ambient outdoor installation. (A cubicle free toilet with a one-way mirror was placed in the center of London)… OCTOBER 2013
  11. 11. PUBLIC INTEREST A CSR Ambient about a usual privacy place Toilets for Health. Domestos exposes the issue of open defecation SEE THE COMPLETE CASE OCTOBER 2013
  12. 12. Last month showcase (To see last month’s selection, click HERE)
  13. 13. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION OCTOBER 2013

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