AdForum Case Studies for the Month of February 2014

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Discover our selection of creative case studies for the month of February 2014

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AdForum Case Studies for the Month of February 2014

  1. 1. FEBRUARY 2014
  2. 2. ABOUT impact best ads marketing survey advertising worldwide inspiration creative trends competition innovation Creative library with 150.000 pieces of creative work (all media types) Approximately 1.000 of the latest and greatest ads added each month from around the globe Analyze creative trends, view and monitor the competition, get inspired Each week, we select and feature a media case made to promote a creative operation or a campaign of communication in a dedicated section of our site brand image FEBRUARY 2014
  3. 3. This month, discover the following… Business Sectors Agencies Media Automotive Tourism Charities, NGOs Kolle Rebbe Achtung! Leo Burnett Lisboa DDB Tribal Wien Brands GEOlino Volkswagen Lisbon City Council Caritas Media/Channels Branded Content Interactive Stunt Outdoor FEBRUARY 2014
  4. 4. MEDIA A magazine creates a board game Experience the effects of global warming with your kids GEOlino is a German science magazine for children. They wanted their young readers to experience the effects of global warming. So they created with Kolle Rebbe a playful way to raise awareness among children about this crucial topic. The board game was replaced by a special ice-tray representing the Arctic and then put on a big sponge… FEBRUARY 2014
  5. 5. MEDIA A magazine creates a board game Experience the effects of global warming with your kids Click on image to watch the complete case FEBRUARY 2014
  6. 6. AUTOMOTIVE Fusion between Real life and Internet The newest model has become the feature of a live, online car chase showing off its handling ability and speed An app enabled people to practice with the different models to try and catch the car, and the most popular Dutch websites advertised the live car chase with banners disguised as the racing track. The internet users had to click on the Golf… FEBRUARY 2014
  7. 7. AUTOMOTIVE Fusion between Real life and Internet The newest model has become the feature of a live, online car chase showing off its handling ability and speed Click on image to watch the complete case FEBRUARY 2014
  8. 8. TOURISM Lisbon affirms its identity with a creation on the essence of the city A new typing font as its corporate identity The trams are part of Lisbon's landscape and have become an icon of the city. Their wires scratch the capital's blue sky. So the scheme was created with the wires in mind, and helped to create a new font called LX Type, which can be tested on a new website each letter representing a picture of the city… FEBRUARY 2014
  9. 9. TOURISM Lisbon affirms its identity with a creation on the essence of the city A new typing font as its corporate identity SEE THE COMPLETE CASE FEBRUARY 2014
  10. 10. CHARITIES, NGOs Innovation in bus shelters Raise awareness about homelessness with an outdoor innovation In reaction to the eviction of the homeless from Viennese City Park on the arrival of Winter, DDB Tribal & Caritas association have decided to raise awareness about this issue and raise funds to support. In bus shelters, they set up a new kind of ad, in replacing the light tubes to heating lamps. “Give Warmth”. Literally, the message explained to people that one euro given could turn the heater … FEBRUARY 2014
  11. 11. CHARITIES, NGOs Innovation in bus shelters Raise awareness about homelessness with an outdoor innovation Click on image to watch the complete case FEBRUARY 2014
  12. 12. Last month showcase (To see last month’s selection, click HERE) FEBRUARY 2014
  13. 13. COME BACK IN A MONTH TO VIEW OUR NEXT SELECTION FEBRUARY 2014

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