AdColony Customer Survey 2013
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AdColony Customer Survey 2013

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In a recent survey of top app developer clients by AdColony, two-thirds of respondents reported they find video ads to be more effective for app marketing campaigns as compared to other channels such ...

In a recent survey of top app developer clients by AdColony, two-thirds of respondents reported they find video ads to be more effective for app marketing campaigns as compared to other channels such display ads and offer walls. In addition, 50% of respondents said they expect to shift more budget to mobile video in 2013.

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AdColony Customer Survey 2013 Presentation Transcript

  • 1. 2013 Customer Survey 1
  • 2. Key FindingsIn a recent survey of top app developers by AdColony, 2/3 ofrespondents reported they find video ads to be more effective for useracquisition campaigns as compared to other channels such display/banners ads & offer walls. In addition, 50% of respondents expect to shift more budget to mobile video in 2013.
  • 3. Effectiveness: Video vs. Other ChannelsHow EFFECTIVE are AdColony video ads for your user acquisitioncampaigns compared to: Less Effective More Effective Display/Banners ✓ Interstitials ✓ Offer Walls ✓ Social Ads ✓ Video Ads from other Ad Networks ✓ Free App Promotion Networks ✓ Video ads are more effective than other channels
  • 4. 2013 OutlookCompared to 2012, in 2013 I expect my user acquisition campaigns to: 2013 Outlook Increase in size ($) strongly agree Be more focused on CLV than Cost Utilize new channels Shift more to social Shift more to video Increase in reach (more geographies) Be more focused on CPI Shift more to iOS - Shift more to Android - Shift more to display/banners - Shift more to interstitials - Shift more to direct deals - Shift more to offer walls (incentivized) ➡ Shift more to Free App Networks ➡ strongly disagree
  • 5. 2013 Outlook: VideoCompared to 2012, in 2013 I expect my user acquisition campaigns to:Shift more to video Strongly Disagree Somewhat Disagree Strongly Disagree 0% Somewhat Disagree 0%Neither Agree or Disagree Neither Agree or Disagree 40% Somewhat Agree 47% Somewhat Agree Strongly Agree 13% Strongly Agree 60% of customers expect to shift more to video in 2013
  • 6. AdColony Customer Survey BackgroundOverviewMobile video advertising company AdColony sought to gauge key appdevelopers’ outlooks for 2013 as they relate to user acquisition & appmarketing. AdColony was also looking to benchmark the company’s ownperformance in the app marketing ecosystem (AdColony’s non-incentivized mobile video product & network) in comparison to othermarketing channels.The following slides reflect the “2013 Outlook” portion of this survey.Methodology- Online survey sent to top AdColony customers who utilize AdColony’svideo ad network- All answers were collected & analyzed 100% anonymously- The survey consisted of 14 required questions & 3 optional questions;35% of customers responded fully.- Data collection ran from January 10-14, 2013
  • 7. Thank you.An extended version of this study is available upon request: research@adcolony.comFor questions related to User Acquisition campaigns: UA@adcolony.comFor questions related to App Monetization: publishers@adcolony.com www.adcolony.com | @AdColony