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How different is the use of digital...
How different is the use of digital
channels during the shopping journey
in developing countries compared with
more mature markets?
Is there a clear segmentation of
shoppers based on their shopping
behavior and preferences across all
channels (for example, taking into
account different behavior for women,
tech-shy or older people)?
When are retailers and manufacturers
relevant to digital shoppers in their
all-channel experience, such as with
social media and smartphones – and
how does this differ depending on the