Ad2, Inc

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Ad2, Inc.'s Mission: …

Ad2, Inc.'s Mission:

To build a strong, all-encompassing brand that will withstand the test of time, reflecting the true image of the company.
To build relationships with our customers and vendors to produce outstanding results for both.
To efficiently and effectively position the customers’ brand to a market of relevant receivers.
To generate support and goodwill through the proper use of public relations and media channels.
To maximize the customers’ advertising dollars through aggressive negotiation and buying.

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  • HSUS, National Media Buying Firms – paying 37 a point – Ad2, averaging 19 a point
  • HSUS, National Media Buying Firms – paying 37 a point – Ad2, averaging 19 a point

Transcript

  • 1. a full service marketing firm, whose unorthodox approach combines street-level research, integrated strategy and immersive tactics that defy boundaries and amplify budgets, bringing our client’s brand to the forefront of consumers’ minds.
  • 2. a woman-owned business, wholly owned by Kimberlie Ritter, VP/CFO, and Mollie Hillburn, VP Mollie Kimberlie Ritter, President/CEO. Hillburn President
  • 3. Creative Director and Business Development Associations and Awards – – – – – – – – – National Telly Award Who’s Who Among Business Leaders ASPCA Donor Development Grant First Baptist Church, Pascagoula American Marketing Association Best of Show Recipient first year in Coast ADDY® Gold and Silver ADDY® winner every year entered National PR Award Winner Multiple Regional and National Sales Awards Civic and Business Community Involvement – – – – – – – Sunday School Director, FBC Pascagoula Rotarian, Pascagoula Rotary Club President and founding board member, Gautier Business Association Past-President MS Gulf Coast Advertising Federation Past ADDY Chairperson, recognized as most successful event in more than a decade Communications Chairperson, FBC Pascagoula Past Treasurer Harrison County Republicans’ Club
  • 4. Accounting and Award-Winning Customer Service Associations and Awards – Account Executive of the Year, MGC AdFed – Who’s Who Among Top Executives – National Telly Award Recipient Civic and Business Community Involvement - President American Marketing Association Sponsorship Chair AMA MS Gulf Coast Advertising Federation MAX Awards Chairperson St. Tammany Parish Chamber of Commerce Restore Coast, La. Committee of 100
  • 5. • Communication materials development including brand creation • In and out of house print and publications • 19+ years in high end retail, medical, education, non-profit & gaming. Education Instructional Experience MGCCC, William Carey College and LSU – Pre-press, Typography, Advertising I. – Graphics training for multi regional healthcare business staff and intro to design software. Advertising Federation Honors/Volunteer Activities • • • • • MGC AdFed President ADDY® Awards Chair President Elect Education Chair Numerous Regional Gold & Silver ADDY® Awards District NSAC Communications Coordinator District NSAC Coordinator Volunteer of the Year Fundraising Chair - 2000-2001 Education Chair
  • 6. – Relentless problem solver with a reputation for designing and developing new components in record time. – Technology Proficiency: Extensive experience constructing complex enterprise .NET solutions involving n-tier architecture and multithreaded systems. Became a recognized authority on the .NET Unified Communications APIs over the course of two years. Worked with Microsoft to create sample applications and developer training content for brand-new .NET APIs. – Enterprise Application Development: Designed and developed fully-functional prototypes, often in a single business day. Built a complex multi-tier automatic call distributor service in two months. – Project Management: Consistently manages multiple client projects simultaneously while supporting production systems, remaining under budget. Doubled productivity and increased client satisfaction by introducing a new task management process.
  • 7. • Technologies: .NET platform, CLR, WCF, WPF, Windows Workflow Foundation (WF), Silverlight, ASP.NET, ASP.NET MVC, AJAX, Unified Communications Managed API (UCMA), Session Initiation Protocol (SIP), VoIP, WS-*, SOAP, MSMQ, SSIS, SSRS • Languages: C#, VB.NET, JavaScript, HTML/CSS, XML/XSLT, SQL, PL/SQL • O/S and Servers: Windows Server 2008 R2, IIS 7.0, SQL Server 2005, SQL Server 2008, Oracle, Office Communications Server 2007 R2 (OCS), Communications Server “14” • Tools: Visual Studio, Microsoft Access, Team Foundation Server (TFS), Subversion, Rhino Mocks, Typemock, NUnit • Concepts: Test-driven development (TDD), agile development, user experience design, usability testing, Extreme Programming (XP), SCRUM, dependency injection, ETL, data warehousing, service-oriented architecture (SOA), n-tier architecture, multithreading, concurrency
  • 8. • Graphic Design • Illustrator • Online advertising, banner ads, html emails, etc. • 3D animation • Interactive CDROMS • Web template creation and implementation • Video Editing • Visual Effects • Motion Graphics
  • 9. Market Research Focus Groups Quantitative & Qualitative Research Marketing Campaign Innovation & Implementation Ad Tracking & Measurement Production Management Strategic Planning & Consultation Advertising & Budget Branding & Brand Management
  • 10. Broadcast Television Radio Digital & Online Streaming Internet MarketingWeb Site Design Website Development & Design SEO & SMN Public Relations Press Releases & PSA’s Community Outreach Programs Charitable Associations & Sponsorships Media Buying
  • 11. In-house Meetings & Information Gathering Market Research and Analytics Testing and Tracking Life Cycle of your Message Advertising & Integrated Communicat ions Strategic Planning & Implement ation Branding
  • 12. Our goal is achieving your goals. • Determine target market • Create target customer profile • Build/enhance brand and message consistent with customer expectations & goals and in-line with target responsiveness • Negotiate advertising rates and packages, providing maximum ROI • Bold, clean, effective advertising with consistent results • Grassroots marketing through partnerships
  • 13. 12364 Hwy. 49, Gulfport, MS 39503 Debbie Pidek, VP Marketing, 228-539-6305 Objectives • Create consistent brand • Enhance image and increase awareness of target specific services • Increase number of loans • Increase deposits • Facilitate mutually beneficial alliances with businesses and associations in market
  • 14. Print Media
  • 15. Gulf Coast Community Federal Credit Union Direct Mail
  • 16. Gulf Coast Community Federal Credit Union 12364 Hwy. 49, Gulfport, MS 39503 Debbie Pidek, VP Marketing, 228-539-6305 Accomplishments • Created campaigns for specific services, i.e. auto loans, mortgage, personal and business accounts • Invited to participate in programs with the Gulf Coast Community Foundation based on our introduction and the reputation of GCCFCU’s philosophy. • Working with medical facility to design a program • Increased number of loans • Increased Kasasa deposits through targeted direct mail program • Named “Community Credit Union of the Year” by the Credit Union National Association due to the successful programs made available to the community.
  • 17. Humane Society of South Mississippi 2615 25th Ave., Gulfport, MS 39501, 228-863-4394 Tara High, Executive Director Objectives •Promote rabies clinic •Increase Spay/Neuter surgeries •Reduce Intake •Reduce # of Pets Euthanized •Increase Adoptions •Increase Save Rate, at 25% in 2003 •Launch Capital Campaign for New Facility •Enhance Image from dirty, uncaring, “killers”, “Wouldn’t trust them with my pet.”
  • 18. Humane Society of South Mississippi Creative, Production & Placement of: • Donor Development Plan • PR • Outdoor • Direct Marketing • Print • Event Planning • Television Original • Web Site • Capital Campaign Development Rebrand
  • 19. Rabies Clinic Reminder Postcard Direct Mail
  • 20. Spay/Neuter Campaign Newspaper
  • 21. Spay/Neuter Campaign Outdoor
  • 22. Spay/Neuter Campaign Outdoor
  • 23. Brochures, Direct Mail and Presentations
  • 24. HSSM Lost Pet Awareness Download presentation to view television or visit ad2inc.net
  • 25. Spay / Neuter Television Download presentation to view television or visit ad2inc.net
  • 26. Humane Society 2615 25th Ave., Gulfport, MS 39501 228-863-4394 Tara High, Executive Director Accomplishments •Increased rabies attendance clinic by 800% •Spay/Neuter surgeries up 27.6% •Intake reduced by 6.85% •Euthanasia down 14% •Adoptions up 14.5% •Save rate up from 37% to 65% •Most recognized non-profit organization on the Gulf Coast •Capital campaign raised $6 million for new facility •Rebranded, winning awards and public favor •Received national attention, reverence and sponsorships
  • 27. 1912 25th Ave., Gulfport, MS 39501 228-863-3699 Matthew Pav Objectives: •Overcome perception that Pav & Broome Diamond Jewelers had closed or sold out •Increase first quarter sales by 11.4% •Increase market share •Expand geographic territory Continued Objectives • Continue to increase market share • Increase sales in poor economy • Broaden customer base • Increase effectiveness of media
  • 28. 1912 25th Ave., Gulfport, MS 39501 Gail Pav Creative, Production & Placement of: • Survey of existing customer base • Strategic Planning • Customer Profiling • PR • Web Site • Print • SMN • Outdoor • Direct Marketing • Television 228-863-3699
  • 29. Website Development & Maintenance www.pavandbroome.com
  • 30. Email Subscriptions
  • 31. Twitter
  • 32. Engagement Outdoor
  • 33. Preholiday Direct Mail Highest October in History
  • 34. Initial Branding Broadcast Download presentation to view television or visit ad2inc.net
  • 35. 1912 25th Ave., Gulfport, MS 39501 228-863-3699 Matthew Pav Accomplishments: • Increased first quarter sales 11.4%, exceeding goals placed by client • Shifted advertising budget to reach 78.4% of the target market (up from 47%) in the first year • Creation of customer profile • Positioned as the premier jeweler on the Coast • Launched new designer lines, including Galatea & Rolex • Expanded geographic market by 200% • Continuing to grow the market even in economic down turn through effective targeting, alliance building, promotion and branding
  • 36. 1912 25th Ave., Gulfport, MS 39501 228-863-3699 Matthew Pav Accomplishments Continued: • Increased media coverage of the following through public interest information: • Custom Design/Repair • Local, family-owned business • Increased customer base by 300% • Fall 2008 direct marketing campaign produced the best non-holiday sales even in client history • Fall 2011 campaign results topped those of 2008
  • 37. Pascagoula School District P.O. Box 250, Pascagoula, MS 39558 228-938-6495 Wayne Rodolfich Objectives: • Create campaign and brand for the drop-out prevention program, Destination Graduation • Increase community involvement in local education • Solicit media support
  • 38. Pascagoula School District P.O. Box 250, Pascagoula, MS 39558 Wayne Rodolfich Creative, Production & Placement of: • Outdoor • Print • T-shirts/Apparel • Banners • Promotion of Rallies • Television • Posters • Presentations 228-938-6495
  • 39. Outdoor
  • 40. Campaign Branding Download presentation to view television or visit ad2inc.net
  • 41. Pascagoula School District P.O. Box 250, Pascagoula, MS 39558 228-938-6495 Wayne Rodolfich, Superintendent Accomplishments: • Launched community-wide campaign; increasing community involvement • School district received National Educator’s Award for campaign • Superintendent received regional and national recognition and awards for campaign concept, production and success. • Program added to national curriculum for superintendents • Ad2, Inc. asked to create a campaign for the Institute of Higher Learning due to the effectiveness of local campaign
  • 42. 3033 Pascagoula St., Pascagoula, MS 39568 Amber Mansholt Objectives: • Enhance brand • Increase awareness • Increase member participation • Maintain consistency in message and communications 228-769-6263
  • 43. 3033 Pascagoula St., Pascagoula, MS 39568 Amber Mansholt Creative, Production & Placement of: • Strategic Planning • Graphic Design • Online Marketing • Direct Mail • Web Site Design & Maintenance • Event Coordination 228-769-6263
  • 44. Spring Investor’s Dinner Invitation Direct Mail
  • 45. 3033 Pascagoula St., Pascagoula, MS 39568 228-769-6263 Amber Mansholt Accomplishments: • Enhanced communications • Increased event attendance by more than 100% • Increased response to overall marketing and communications efforts
  • 46. 15190 Community Rd., Gulfport, MS 39503 Belinda Rose Objectives: • Introduce new pediatricians • Replace customer base • Increase awareness for services provided • Enhance image 228-832-2004
  • 47. 15190 Community Rd., Gulfport, MS 39503 Belinda Rose Creative, Production & Placement of: • Physician Communications • Newspaper • Outdoor • Direct Mail • Brochures • Radio • Television 228-832-2004
  • 48. Newspaper
  • 49. Brochure Print & Direct Mail
  • 50. Magazine and Yellow Pages Ads
  • 51. Bubbles TV Download presentation to view television or visit ad2inc.net
  • 52. 15190 Community Rd., Gulfport, MS 39503 228-832-2004 Belinda Rose Accomplishments: •Began receiving appointments the first week of the campaign •Met the desired goal of replacing patient base •The second pediatrician hired was booked a month in advance of her employment start date.
  • 53. 15200 Community Rd., Gulfport, MS 39503 Julie Bosley Objectives: •Promote and educate public on midwifery services •Increase Physician awareness •Expand the demographics of current patient base 228-575-7110
  • 54. 15200 Community Rd., Gulfport, MS 39503 Julie Bosley Creative, Production & Placement of: •Print •Direct Mail •Broadcast •Radio •Television 228-575-7110
  • 55. Print / Direct Mail
  • 56. Newspaper asked Amber to send .jpg…
  • 57. Midwives Deliver TV Download presentation to view television or visit ad2inc.net
  • 58. 15200 Community Rd., Gulfport, MS 39503 Julie Bosley Accomplishments: •Increased awareness of midwifery clinic •Enhanced image •Increased traffic within 3 months of campaign launch •FHCC had to hire a 4th midwife to keep up with patient load 228-575-7110
  • 59. On behalf of Ron and I, we wanted to personally thank you again for such a great job with our proxy mailer this year! We really feel like the new design is one of the attributing factors to the success of this year’s mail return. Not only have we exceeded the amount that we needed for quorum, but this is probably one of the most successful years on record. So again THANK YOU! We look forward to working with you again, soon. -Melissa Bryant, Marketing Director, Coast Electric Power Association I have had a 62% acceptance rate for our event, and I swear it’s because of the invitation! We usually get about 150 attendees, right now we are at 282!!! Insane.” (final count was over 300) -Amber Mansholt, Director of Marketing, JCEDF Love, Love, LOVE IT!!!! Thanks, Mollie. The photo is so great, it will definitely get our members’ attention! Thank YOU for getting the poster done so fast! It’s awesome working with you. -Debbie Pidek, Executive VP of Communications/CCO, GCCFCU
  • 60. Don’t Just Be Seen. Succeed! When was the last time your target audience kept your marketing communications because they loved the look and feel of it? Let us turn your marketing pieces into collectors’ pieces and your efforts into results. Call today for a free consultation. 228.822.9890
  • 61. for allowing me to introduce Ad2, Inc. to you. I look forward to the opportunity of joining your team.