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Acutec facebook changes 2011
 

Acutec facebook changes 2011

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Facebook fan pages, the changes you need to make and what this means to your business

Facebook fan pages, the changes you need to make and what this means to your business

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    Acutec facebook changes 2011 Acutec facebook changes 2011 Presentation Transcript

    • ACUTEC
      FACEBOOK CHANGES TO
      COMPANY PAGES
      February 2011
    • What’s Happened?
      Facebook Pages have been ‘upgraded’
      The aim is to help Page admins to
      manage communications
      express their brands
      increase engagement
    • Where have my Pages gone?
      Your pages haven't disappeared, just type in facebook.com/yourpagename and it will appear
      If you manage several pages you can use this link http://www.facebook.com/FacebookPages/manage
    • Key Changes
      Pictures will be displayed at the top of your wall
      Tabs are gone and navigation is on the left
      The page has independence
      E-mail alerts for new activity are available
      Wall posts appear based on popularity
    • Key Changes
      Updating Fans is easier
      Page Categories have increased
      Re-sized profile pic and canvas
      Feature your Page’s favourites
      FBML is going
      iFrames are on the way
    • Switch from Profile to Page
    • To Manage Multiple Pages
      Select the page you want
    • Pictures at the top of your wall
      The top of your Pagerandomly shows the five most recent photos that you have published or tagged
      To remove an image, simply hover over the image and click X
      Photos from people who like your Page will not be seen
    • Tabs are gone
      Your ‘tabs’ at the top seem to have disappeared
      They’ve been replaced with Navigation links on the left hand side, like personal profiles
    • The Page has Independence
      Admins can assume the brand identity
      This means ‘pages’ can now ‘like’ other brands
      Your Page can make comments on other Pages
      Previously only your personal profile could do this
    • E-mail alerts
      The new page system means you will get an email every time someone posts to your page or makes a comment!
      You can opt out, but you cannot control the number of emails you get a day, it’s ‘as it happens’ or nothing
      TIP: Set up separate email address for Facebook and filter emails into folder
    • To Change Email Notifications
      2 – SELECT Your Settings
      1 – SELECT the page to edit
      3 – Opt in or out for notifications
    • Wall Posts based on popularity
      Wall posts appear based on popularity, not in chronological order
      The ‘admin view’ shows posts in chronological order
      You now have two Wall filters
      Posts by your Page only and
      Top posts from Everyone
    • Wall Filters
      1 – SELECT Manage Permissions
      2 – Select what shows on the wall (a) everyone, i.e. comments etc from ‘fans’ or (b) only posts you make to the Page
    • Updating Fans is easier
      You can update your status, ask a question, post photos, share a link, or record/upload Video
      These posts will appear in the News Feed, on people's home pages who have already "Liked" your Page as well as your Page's wall
      You can send updates, to the people who have "Liked" your Page and these appear in the 'other' folder in their messages
    • To Send Updates
      4 – Prepare message
      1 – SELECT Marketing
      2 – Send an update
      3 – Continue as ‘You’
    • Page Categories have increased
      Public Figures
      Music Artists and Bands
      Athletes
      Communities
      Non-Profits
      Government
      Politics
      School Communities
      Bloggers
      Brands
      Focuses on products
      Local Business
      Focuses on the location and your opening hours, parking etc
      Non-Profits
    • Re-sized profile pic and canvas
      The profile picture size (usually your logo) for Pages has changed from 200x600 to 180x540
      Most pictures still look ok
      The size of the canvas has changed from 520px to 500 px which may impact existing FBML pages and designers may need to adjust the page
    • Feature your Page’s favourites
      2 – Tick Pages to feature
      3 – Ignore or add specific page owners (i.e. the admins)
      1 – SELECT Featured
    • FBML is going
      Facebook will remove static FBML pages on 11 March 2011
      This means you can’t add new FBML tabs to a Page
      If you already have existing apps using FBML and static FBML, these will continue to work, although you’re advised to upgrade these
    • iFrames are on the way
      Page Tab apps can be built using iFrames
      This means you can build apps that run across Facebook using standards-based web programming model (HTML, JavaScript, and CSS)
    • HOW CAN WE HELP?
      We can create Facebook pages for your business
      Ensure consistent branding
      Integrate to your website
      Make it easier to manage
    • We are recognised experts
    • Contact us for a discussion!
      ACUTEC LimitedSt Peters HouseChurch HillColeshillBirminghamB46 3AL
      info@acutec.co.uk
      01675 469020
      www.acutec.co.uk