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Daily Deal Sites: Right for Your Small Business?
 

Daily Deal Sites: Right for Your Small Business?

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Can daily deals help your small business grow? Don't expect to see an immediate impact, but they can be a great way to attract new customers. In this presentation, we go over the pros and cons, offer ...

Can daily deals help your small business grow? Don't expect to see an immediate impact, but they can be a great way to attract new customers. In this presentation, we go over the pros and cons, offer some tips and walk you through the process.

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    Daily Deal Sites: Right for Your Small Business? Daily Deal Sites: Right for Your Small Business? Presentation Transcript

    • Daily Deal Sites From the Small Business Growth Strategies Series Presented by
    • INTRO • Nearly 80 percent of daily deal customers are first-time customers. • About 68 percent of daily deal customers are between 18 and 34 years old.
    • INTRO • Great for attracting new customers. • Immediate return on investment is rare. • Can be a valuable addition to your marketing strategy.
    • How it Works
    • PROS Brand Awareness New Users Access to Analytics
    • BENEFIT #1 Brand Awareness You’re presenting your business to a whole new audience!
    • BENEFIT #2 New Users We mentioned earlier that about 80 percent of daily deal customers are new customers. This can be a tremendous way to build your customer base.
    • BENEFIT #3 Analytics If you ask for them, some deal sites will provide you with detailed analytics about your new customers, including age, where they’re located and what other brands they like.
    • CONS Profits Can Be Disappointing A “Deal” Business Reputation Can Be Damaging
    • DRAWBACK #1 Profits If you use a daily deal site expecting it to dramatically affect your bottom line, you might be setting yourself up for disappointment. Daily deals are a form of marketing
    • DRAWBACK #2 “Deal” Reputation If you offer daily deals too frequently, you run the risk of branding yourself as a “deal” business, which is often synonymous with cheap.
    • TIPS  Make Sure Your Staff is Prepared Be Strategic About When You Offer a Deal
    • TIP #1 Prepare Your Staff This is where using an online scheduling platform like Acuity Scheduling can save time and money, taking a lot of pressure off of your employees and allowing them to focus on delivering the product or service you’re offering.
    • TIP #2 Be Strategic Is your business seasonal? Do you tend to get more business during the summer months? Then offer a deal in the winter! Use the daily deal sites to pick up new customers at times when business is usually slowing down.
    • Groupon makes it simple to set up a deal in just a few minutes. Log on to the Groupon homepage and scroll to the bottom. You’ll see an option to “Run a Groupon Deal.” Click on that and it’ll take you here.
    • After you click on “Local Deals,” you’ll be prompted to fill out your business information. Complete that and you’ll be taken to the Deal Builder section where Groupon will help you design your deal. This is what it looks like.
    • Step 1 Choose Service & Price Once you decide what service you’d like to offer, choose the discount to accompany it.
    • Step 2 Set Your Fine Print It’s common to set a limit of one discount per person. In the step, you hammer out those types of details.
    • Step 3 Confirm Location It’s common to set a limit of one discount per person. In the step, you hammer out those types of details.
    • Step 4 Sign Agreement Are you happy with how the deal looks? Time to sign the agreement and post it then.
    • The Contract It’s pretty straight forward, but keep in mind that Groupon takes a certain amount of each sale. This is referred to as the Remittance Amount, which is at the bottom of this list.
    • The LivingSocial Difference One thing that makes LivingSocial unique is that it incentivizes its users to share deals. If a user signs up for a deal and gets three friends to sign up, it’s free for them. Here’s what the application looks like.
    • The Amazon Local Difference There are a few things that make Amazon Local different from Groupon and LivingSocial.
    • There are the more than 215 million active Amazon users. A long history with its customers allows Amazon to more accurately recommend deals to potential customers based on their past behavior.
    • Amazon customers are extremely loyal, and to have your business featured is a sort of unofficial endorsement.
    • When you sign up, Amazon Local representatives will help you write content to increase the chances of users being interested in the deal you’re offering.
    • Other Daily Deal Sites
    • Setting Up Daily Deals on Acuity Scheduling It’s a simple process and will help simplify your life when the phones are ringing off the hook!
    • Setting Up Daily Deals on Acuity Scheduling We’ll use Groupon, the most popular, as an example. On page 6 of the Merchant Center User Guider, Groupon shows you how to download a spreadsheet or PDF version of the vouchers from your Merchant account to manually track and verify them. Download a CSV (spreadsheet) version.
    • Setting Up Daily Deals on Acuity Scheduling Log on to your Acuity Scheduling account and go to Promotions in the Appointments section. Choose “Add New Coupon” and enter the information Download a CSV (spreadsheet) version. Enter the Groupon codes from the list you downloaded into the “coupon codes” box and make them one-time offers.
    • Setting Up Daily Deals on Acuity Scheduling In just a few simple steps, you’ve set up a daily deal and integrated it into your calendar!
    • “Thanks for taking “Thanks for taking the time to view our the time to view our presentation!” presentation!” Acuity Scheduling Small Business Growth Strategies @AcuitySchedulin
    • About Acuity Scheduling Acuity Scheduling is an online scheduling platform that saves thousands of small businesses time by allowing their customers to book appointments online, on their own time, at any time, from anywhere in the world. For more information about services and pricing, visit AcuityScheduling.com.